Filmmaking is a big business, and thousands of films are made every year. Unfortunately, we only see a fraction of those because they never truly find their audience. You don't need a Hollywood size budget or a Tinseltown featured cast to get your film seen, you just need to know how to market it properly and that's where we come in. The Please Watch My Film Podcast is dedicated to helping filmmakers market their film projects so they find an audience and get scene. So join us every Friday for Film Marketing Friday and we'll be happy to show you how.
Before you get started creating marketing collateral for your film, you need to build an audience avatar. Building an audience avatar for your film is an important part of the marketing process. This is going to be one of those pinnacles of your marketing research that will help you design targeted marketing campaigns so you can ideally get your film seen by the audience that most appreciate it. But not everyone knows how to build an avatar of their target audience. We tend to get the idea of creating group audience profiles, but we forget to really dig down so we can create meaningful marketing content that really hits where we want it to. In this episode of Please Watch Your Film, our host Tae will walk you through how to build your own.
To make this even easier we've created an amazing workbook for you to follow along with. So, don't forget to download the audience avatar workbook (https://www.taehaahr.com/audience-avatar-film/) so you can make your own!
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Please Watch My Film is researched, written, edited, hosted and produced by Tae Haahr. The theme is "Epic" by AudioCameleon, it is available on AudioJungle. It is created and published by Tae Haahr Strategic Communications as part of their suite of podcasts which include The Lady Dicks Podcast (http://www.theladydicks.com/) and The Fattest Girl in the Room (https://hellotaee.com/fattest-girl-in-the-room/). For more information on Tae Haahr Strategic Communications, the Please Watch My Film podcast or any of our other properties, please visit www.taehaahr.com (http://www.taehaahr.com/).
Download the Audience Avatar PDF: https://www.taehaahr.com/audience-avatar-film/ (https://www.taehaahr.com/audience-avatar-film/)
15 Feb 2020
3. Yes, Your Indie Film Needs Its Own Website
As we learned in the last episode of Please Watch My Film having a website for your independent film is crucial. Not only does it give you a digital space where you have full control over your content and the user experience, but it gives you a hub to send everyone to. Websites really are a crucial part of your indie film marketing strategy. And if you're working on a project right now and don't have a website, it's time to make one right now. In this episode of Please Watch My Film we're talking about why websites are crucial and what you need to think about when you build yours.
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Please Watch My Film is researched, written, edited, hosted and produced by Tae Haahr. The theme is "Epic" by AudioCameleon, it is available on AudioJungle. It is created and published by Tae Haahr Strategic Communications as part of their suite of podcasts which include The Lady Dicks Podcast (http://www.theladydicks.com/) and The Fattest Girl in the Room (https://hellotaee.com/fattest-girl-in-the-room/). For more information on Tae Haahr Strategic Communications, the Please Watch My Film podcast or any of our other properties, please visit www.taehaahr.com (http://www.taehaahr.com/).
15 Feb 2020
2. Deconstructing the Blair Witch Project Marketing Campaign
The Blair Witch Project (1999) is one of the most famous film marketing campaigns. In fact, it was the first viral film marketing campaign which is why it's the perfect first case study for us to tackle. In this episode of Please Watch My Film, we're going to be breaking down the marketing campaign that took a $60,000 marketing campaign and turned it into the most profitable independent film that brought in $248-million worldwide. We are going to be doing a review of the overall campaign, talking about why it was so revolutionary and talking about the key takeaways for you and your future film marketing campaign.
Download the companion PDF (https://exceptional-composer-5787.ck.page/868b6ac4b4) or visit https://indyarts.co/deconstructing-the-blair-witch-project-marketing-campaign/ (https://indyarts.co/deconstructing-the-blair-witch-project-marketing-campaign/)
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Please Watch My Film is researched, written, edited, hosted and produced by Tae Haahr. The theme is "Epic" by AudioCameleon, it is available on AudioJungle. It is created and published by Tae Haahr Strategic Communications as part of their suite of podcasts which include The Lady Dicks Podcast (http://www.theladydicks.com/) and The Fattest Girl in the Room (https://hellotaee.com/fattest-girl-in-the-room/). For more information on Tae Haahr Strategic Communications, the Please Watch My Film podcast or any of our other properties, please visit www.taehaahr.com (http://www.taehaahr.com/).
15 Feb 2020
1. Intro to Film Marketing
Welcome to the inaugural episode of Please Watch My Film where we do a quick-and-easy introduction to film to get the ball rolling. We're chatting about why film marketing is so important to your project and your overall career, then covering the very basics of how you can work towards successfully marketing your next film.
This is an introductory episode that doesn't necessarily dive too deep on any one concept, but it does answer a number of burning film marketing questions, including:
Why is film marketing so important?
How can you market your film well?
What is the difference between film marketing and film promotion?
If you have your own question that you want to be answered on the Please Watch My Film podcast or have a topic you'd like to hear discussed, please email us at film@taehaahr.com. You can head to taehaahr.com/film to sign up to receive the Film Marketing Friday emails which deliver film marketing resources directly to your inbox every Friday.
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Please Watch My Film is researched, written, edited, hosted and produced by Tae Haahr. The theme is "Epic" by AudioCameleon, it is available on AudioJungle. It is created and published by Tae Haahr Strategic Communications as part of their suite of podcasts which include The Lady Dicks Podcast (http://www.theladydicks.com/) and The Fattest Girl in the Room (https://hellotaee.com/fattest-girl-in-the-room/). For more information on Tae Haahr Strategic Communications, the Please Watch My Film podcast or any of our other properties, please visit www.taehaahr.com (http://www.taehaahr.com/).
12 Feb 2020
Trailer
Film marketing is highly undervalued but is one of the most important aspects of independent film making... at least if you want your film to be seen. But filmmakers time and time again forget about it, set it aside or simply don't have the budget. While I love film, I love filmmakers and I think there are some amazing indie pieces that deserve to find their audience. So, I've set out on an little adventure called the Please Watch My Film podcast where I'm going to teach filmmakers how to market their films. Every week as part of Film Marketing Friday at TaeHaahr.com, we're going to be dropping a new podcast episode that will discuss an important aspect of film marketing. We're excited to see your film, but we want to find it organically, so here's how you make that happen!
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Please Watch My Film is researched, written, edited, hosted and produced by Tae Haahr. It is created and published by TaeHaahr Strategy as part of their suite of podcasts which include The Lady Dicks Podcast (http://www.theladydicks.com/) and The Fattest Girl in the Room (https://hellotaee.com/fattest-girl-in-the-room/). For more information on Tae Haahr Strategy, the Please Watch My Film podcast or any of our other properties, please visit www.taehaahr.com (http://www.taehaahr.com/).
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