PodcAds - All About Digital Advertising

About PodcAds - All About Digital Advertising

PodcAds by Paolo Santanicchia is a Podcast in which Paolo, Facebook Ads Specialist managing over € 500,000 ad budget per year, makes some deep dives, alone or with other Facebook Ads Experts, about specific topics. Main topics: Facebook Ads, Direct Response Marketing, Consumer Psychology

Publisher

Paolo Santanicchia

Category

business

Language

en

Explicit

No

First episode

17 Apr 2023

Latest episode

9 Sept 2023

Latest episodes

8 episodes in the feed.

1. 

   9 Sept 2023

   PodcAds #8 - Ads + CRO, the bundle you need with Dylan Ander

   In this 8th episode of PodcAds by Paolo Santanicchia, I'm interviewing Dylan Ander, CRO Specialist. Exited 2 ecom brands and an 8-figure CRO agency, Dylan Ander is now building heatmap.com, the first revenue-tracking heatmap and revenue-tracked screen recordings in the world. Moving to AI analysis for CRO to make CRO accessible for everyone. What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Meta Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or by interviewing the greatest marketing experts from all over the world, about specific Marketing topics. Stay in Touch with us! Dylan Ander - CRO Specialist Website: http://heatmap.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGlxenNqWnhQc3BUeVBTaHB2bDIwVkFtLWI5UXxBQ3Jtc0tuNkRJakg4Q1JNNlBISk1ERUxSWENDVUJvZVJmQ1BNdFQ2eTZBZndRWExpT0VUOE50b1JYNENXQ0plcGRFLXU5bE5QT2VmWkxIUEVNZXQxX01ZV3FxSU5RSklPcWVBT2k5eWVJeE5RR1hCQ25yYVVNQQ&q=http%3A%2F%2Fheatmap.com%2F&v=h6H1tCdIeJk) Twitter: http://twitter.com/dylanander (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0djZE9UQjZpZEI5VkI5Q3gyNjdoelNzbmNFZ3xBQ3Jtc0tsSGhvQTNRS2ZKQXFvS2paSVFueHZPNUVzeWRBcUo3ajZfWmdvaFZWZmlPVG5LbVNJYVRRQTNpejBqNktxVDJCR0NLNDNnODVOSDRWUkNuWDdGTWh6TUV6SUJKaVdxWDlBbTBVZDNUVjBZaWFtUzJNUQ&q=http%3A%2F%2Ftwitter.com%2Fdylanander&v=h6H1tCdIeJk) Join his newsletter: http://heatmap.com/newsletter (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2JkUERtdTZ0ZUdyb1VIa0swSkpRcUs3SDVid3xBQ3Jtc0tsWFlHVWdrX1lsaHhhd3RQc21zdno1VDVfZFc2X3ZHd3pRdlNtSi1mWVBuSm16RkxwWGVSSjEteXZTMXd2Zk1EZUM5eVVtTW1YMmpYUkJmcXlsZFJ6cVRGbk04TnpQdTJWVm1KaEsybXVnRXA3OGI1aw&q=http%3A%2F%2Fheatmap.com%2Fnewsletter&v=h6H1tCdIeJk) Paolo Santanicchia - Meta Ads Specialist ⁠https://www.paolosantanicchia.com (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbENMenpWYV8wZ1pWN0FvdnRfYkpXeE9fZ3gzQXxBQ3Jtc0trczNvUnJKYXZXSzFOVnEyR1lQdGVwYjVfLVVtRkRPSDBKTzJLT1cyU1dWaHhKRzBlTmFVMzJNUk5SUVRuOVFiUFE3eWdpODQtU3U0aVppUGhWSHBaN21IRUFXVHNEMTUzcDNUWWZ5eU5ZWGt6TmN6NA&q=https%3A%2F%2Fwww.paolosantanicchia.com%2F&v=h6H1tCdIeJk)⁠ IG: ⁠https://instagram.com/paolo.santanicchia (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazZDeEM4dDBoRHEyeF9SYVBTdHduVC1zVnU1d3xBQ3Jtc0tsUDdkS2gybDRadl9nNnlIcDlKM0FCR0pYTHJVcU1yMHkza0N2OG0tZWIxdHNKNE9EaUlpQ1dXMWhndUg3NUxpRWdiNGhuSjRsUkdnRkl3cnJIMmc4cGIySUVnNDdOcURVd2hrQlhjU043MEZJYXY2VQ&q=https%3A%2F%2Finstagram.com%2Fpaolo.santanicc..&v=h6H1tCdIeJk) TW: ⁠https://twitter.com/PaoloAds⁠ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1M3bGNySGFnVFl6R09RRUxoenlLbk4yMHZzd3xBQ3Jtc0ttM0FIcFMwanpfbzVwS0xWeWphMzJtSTRndDUtOUQyM2gyMTdwUGtFQWdINXRBMXZ4SVFGaFBBdjRmbmYzWmViR05iSmY1LWRwRENTUnh2MWw1dXdZckJFX1RwRjVEMzh5akhlWXZKd0FZSkI1RmxkQQ&q=https%3A%2F%2Ftwitter.com%2FPaoloAds%E2%81%A0&v=h6H1tCdIeJk) LI: ⁠https://www.linkedin.com/in/paolosantanicchia (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVdKcTNTYmUwMDU1NjViaGM1YlBMNC1CaFBEd3xBQ3Jtc0tuXzNmbEZxU29hVFI3a3NkTzBFdk45NVNaRk1IdW9TNG1IRDZXck5MWUV2bTA3dnc2NGYyVUZybVA3N3hOOTA1VlprTUxrZnN4VE5pRjZNQnYtSWtXbzJaQU5VeVhZWHlqYjdRYVRGT1l5ZHNab1c4RQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fpaolosant..&v=h6H1tCdIeJk) Mail: marketing.paolosnt@gmail.com

2. 

   8 Jul 2023

   PodcAds #7 - Ads, Psychology & Strategy with Sarah Levinger

   In this 7th episode of PodcAds by Paolo Santanicchia, Sarah Levinger (the queen of Psychology applied to Advertising) is going to show us: - How to build psychology-based concepts for our ads - How to create psychology-based ads - How to insert Psychology in your Advertising Strategy. Sarah is a Creative Strategist and Performance Creative Consultant. She help her clients design effective paid media campaigns that are psychologically built to increase conversions and reduce acquisition costs. She made a 10-year study of the human mind, consumer psychology, economics, and behavior science. She defines herself as a lifelong learner and psychology/neuroscience enthusiast. What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or by interviewing the greatest marketing experts from all over the world, about specific topics. Stay in Touch with us! Sarah Levinger - Creative Strategist: Website: sarahlevinger.co (http://sarahlevinger.co/) Twitter: @sarahlevinger LinkedIn: /sarahlevinger YouTube: coming soon. Paolo Santanicchia - Meta Ads Specialist ⁠https://lnkd.in/e3wHRiHc (https://lnkd.in/e3wHRiHc)⁠ IG: ⁠https://lnkd.in/dGiuYNdD (https://lnkd.in/dGiuYNdD)⁠ TW: ⁠https://lnkd.in/eNjQXvRk (https://lnkd.in/eNjQXvRk)⁠ LI: ⁠https://lnkd.in/eikkuJPG (https://lnkd.in/eikkuJPG)⁠ Mail: marketing.paolosnt@gmail.com (mailto:marketing.paolosnt@gmail.com)

3. 

   28 Jun 2023

   PodcAds #6 - How to scale your Meta Ads with PGCs

   In this 6th Episode of PodcAds I explain - What are UGCs - What are PGCs (or SGCs) - How they can help you scale your Business What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Meta Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Meta Ads Experts, about specific topics. Stay in Touch with me Paolo Santanicchia - Meta Ads Specialist ⁠⁠https://www.paolosantanicchia.com⁠⁠ (https://www.paolosantanicchia.com/) IG: ⁠⁠https://instagram.com/paolo.santanicchia⁠⁠ (https://instagram.com/paolo.santanicchia) TW: ⁠⁠https://twitter.com/PaoloAds⁠⁠ (https://twitter.com/PaoloAds) LI: ⁠⁠https://www.linkedin.com/in/paolosantanicchia/⁠⁠ (https://www.linkedin.com/in/paolosantanicchia/) Mail: marketing.paolosnt@gmail.com

4. 

   20 Jun 2023

   PodcAds #5 - How to create Psychology-based Ads

   In this 5th Episode of PodcAds I talk about how to create Psychology-based creatives for your Meta Ads. What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics. Stay in Touch with me Paolo Santanicchia - Facebook Ads Specialist ⁠⁠https://www.paolosantanicchia.com⁠⁠ (https://www.paolosantanicchia.com/) IG: ⁠⁠https://instagram.com/paolo.santanicchia⁠⁠ (https://instagram.com/paolo.santanicchia) TW: ⁠⁠https://twitter.com/PaoloAds⁠⁠ (https://twitter.com/PaoloAds) LI: ⁠⁠https://www.linkedin.com/in/paolosantanicchia/⁠⁠ (https://www.linkedin.com/in/paolosantanicchia/) Mail: marketing.paolosnt@gmail.com

5. 

   23 May 2023

   PodcAds #4 - Less Clicks, More Sales + Q&A

   In this 4th Episode of PodcAds I dive deeper into my Method when running Facebook Ads: Less Clicks, More Sales. Plus, I answer some Q&As, live and pre-asked. What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics. Stay in Touch with us! Paolo Santanicchia - Facebook Ads Specialist ⁠⁠https://www.paolosantanicchia.com⁠⁠ (https://www.paolosantanicchia.com) IG: ⁠⁠https://instagram.com/paolo.santanicchia⁠⁠ (https://instagram.com/paolo.santanicchia) TW: ⁠⁠https://twitter.com/PaoloAds⁠⁠ (https://twitter.com/PaoloAds) LI: ⁠⁠https://www.linkedin.com/in/paolosantanicchia/⁠⁠ (https://www.linkedin.com/in/paolosantanicchia/) Mail: marketing.paolosnt@gmail.com

6. 

   4 May 2023

   PodcAds #3 - Ugly Ads, Beautiful Accounts - with Barry Hott

   In this third episode of PodcAds by Paolo Santanicchia, Barry Hott will give us some insights about how to create Facebook Ads that convert, in ad account structures that can allow you to scale confidently. Barry Hott is an expert in social ad strategy and execution, has managed $600+ million in social ad spend for brands like AT&T, Toyota, Kraft, and Microsoft and more recently focused on direct-to-consumer social growth advertising, creative, and CRO for some of the biggest startup names in the world. He helped launch Lone River Ranch Water in 2020, which was acquired by Diageo in 2021. He’s a maker (and proponent) of ugly ads! Barry currently advises Adcrate.co and offers consulting/advising and account audits. What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics. Stay in Touch with us! Paolo Santanicchia - Facebook Ads Specialist ⁠https://www.paolosantanicchia.com⁠ (https://www.paolosantanicchia.com) IG: ⁠https://instagram.com/paolo.santanicchia⁠ (https://instagram.com/paolo.santanicchia) TW: ⁠https://twitter.com/PaoloAds⁠ (https://twitter.com/PaoloAds) LI: ⁠https://www.linkedin.com/in/paolosantanicchia/⁠ (https://www.linkedin.com/in/paolosantanicchia/) Mail: marketing.paolosnt@gmail.com Follow Barry Hott: Twitter: @binghott LinkedIn: Barry Hott Website: Hott Growth

7. 

   25 Apr 2023

   PodcAds #2 - What is working right now on Facebook Ads - with Aazar Shad

   In this second episode of PodcAds by Paolo Santanicchia, Aazar Shad will give us some insights about what is working right now on Facebook Ads, and how can you apply those best practices for your Business. What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics. Stay in Touch with us! Paolo Santanicchia - Facebook Ads Specialist ⁠⁠https://www.paolosantanicchia.com⁠⁠ (https://www.paolosantanicchia.com) IG: ⁠⁠https://instagram.com/paolo.santanicchia⁠⁠ (https://instagram.com/paolo.santanicchia) TW: ⁠⁠https://twitter.com/PaoloAds⁠⁠ (https://twitter.com/PaoloAds) LI: ⁠⁠https://www.linkedin.com/in/paolosantanicchia/⁠⁠ (https://www.linkedin.com/in/paolosantanicchia/) Mail: marketing.paolosnt@gmail.com Aazar Shad - Founder of The Performes Newsletter: https://theperformers.io/ (https://theperformers.io/) Blog: https://www.blog.theperformers.io/ (https://www.blog.theperformers.io/) Inspiration board: https://aazar.notion.site/MEGA-Swipe-file-for-Proven-Ads-Framework-Ideas-dc1e43c825ef4af7b5bd7ee2c4fa3b56 (https://aazar.notion.site/MEGA-Swipe-file-for-Proven-Ads-Framework-Ideas-dc1e43c825ef4af7b5bd7ee2c4fa3b56) _____________ Do you want to scale your Business with Facebook Ads? Email me: marketing.paolosnt@gmail.com

8. 

   17 Apr 2023

   PodcAds #1 - Ad Account Structure, KPIs and more - with Charles Tichenor

   PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics. In this episode, I'm interviewing one of the Top 100 FB Advertisers: Charles Tichenor (aka CTtheDisrupter), Founder of the Disrupter School. Check us out! Paolo Santanicchia - Facebook Ads Specialist IG: https://instagram.com/paolo.santanicchia (https://instagram.com/paolo.santanicchia) TW: https://twitter.com/PaoloAds (https://twitter.com/PaoloAds) LI: https://www.linkedin.com/in/paolosantanicchia/ (https://www.linkedin.com/in/paolosantanicchia/) Mail: marketing.paolosnt@gmail.com Charles Tichenor / Facebook Disrupter: IG: https://www.instagram.com/ctthedisrupter/ (https://www.instagram.com/ctthedisrupter/) TW: https://twitter.com/CTtheDisrupter (https://twitter.com/CTtheDisrupter) LI: https://www.linkedin.com/in/charleytichenoriv/ (https://www.linkedin.com/in/charleytichenoriv/) Watch this episode: https://www.youtube.com/watch?v=gehQe9V-Ha0 (https://www.youtube.com/watch?v=gehQe9V-Ha0)

Contact PodcAds - All About Digital Advertising

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.