Podcast Business Insider

About Podcast Business Insider

Podcasters Business Insider (PBI) is the go-to business podcast for creators who treat their show like a startup. Through weekly interviews with industry leaders and daily breakdowns of podcasting news, trends, and strategies, PBI delivers actionable insights for podcasters who want to grow their audience, monetize their voice, and build a brand that lasts.

Publisher

TechForge Media Group

Category

business

Language

en

Explicit

Yes

First episode

23 Sept 2025

Latest episode

21 Jul 2026

Latest episodes

13 episodes in the feed.

1. 

   21 Jul 2026

   How authority building and brand trust Can Help Podcasters Build More Authority

   What does it really take to turn a podcast into a stronger business asset? In this episode of Podcaster's Business Insider, John breaks down authority building and brand trust for podcasters, creators, entrepreneurs, and content-driven business owners.. The conversation focuses on practical lessons creators can use to build trust, improve positioning, and think more strategically about growth, content, and long-term authority. Episode summary: This episode explores authority building and brand trust and how creators can think more strategically about content, authority, business growth, and long-term audience development. What you'll learn: • Treat every podcast episode as the source material for a complete content system. • Build authority by distributing your ideas consistently across multiple platforms. • Focus on turning attention into trust, relationships, and long-term business value. • Why authority matters more than chasing download numbers • How creators can think more strategically about time, money, and growth • What podcasters can learn from business owners and operators Why this episode matters: Learn how to turn podcast content into a stronger authority and business asset. Watch or listen to the full episode. #Podcasting #CreatorBusiness #PodcastGrowth #ContentStrategy #Entrepreneurship #BusinessGrowth #AuthorityBuilding #PodcastAuthority Published through PodBolt.

2. 

   10 Mar 2026

   How to Monetize What You Already Know | Bart Merrell

   Most people search for side hustles in the wrong places. Instead of looking outward for the next trend, Bart Merrell believes the real opportunities are often hiding in plain sight. In this episode, Bart shares how a lifetime of entrepreneurship — from building thrill rides overseas to launching multiple ventures and speaking businesses — taught him one core principle: the skills, experiences, and challenges you already have may be the most valuable assets you own. After losing his lower left leg in 2024, Bart didn’t retreat. He asked a different question: how can this experience help others? That mindset has since led him to support amputees while continuing to teach people how to recognize and monetize the opportunities already around them. We talk about: • The biggest misconception people have about starting a side hustle • Why most people overlook their “acres of diamonds” • The difference between chasing trends and building financial security • Turning life experience into income and impact • The mindset required to keep building when life throws unexpected challenges If you're trying to start something new but feel like you're missing the opportunity, this conversation may change how you look at what’s already in front of you.

3. 

   27 Jan 2026

   Why Most Creators Freeze on Camera (And How to Fix It)

   Most creators think confidence is a personality trait. It’s not. In this episode of Podcasters Business Insider, we sit down with Jenny C. Cohen, an integrative neurosomatic practitioner and visibility expert, to unpack why so many podcasters and content creators freeze, hesitate, or disappear — even when they know their message matters. This isn’t motivation. This isn’t mindset fluff. It’s a grounded, practical conversation about what actually happens before you hit record — and how your nervous system, presence, and clarity shape your consistency and connection. You’ll learn: Why fear shows up the moment the camera turns on How nervous system regulation impacts confidence and delivery Why forcing consistency leads to burnout How presence builds real trust and community What it takes to stop performing and start leading If you’re a podcaster, YouTuber, or creator who’s tired of pushing through resistance and ready to show up with confidence that actually lasts — this episode is for you.

4. 

   20 Jan 2026

   Why Personal Development Isn’t Working for You (And What Actually Does)

   Most people don’t struggle because they lack information. They struggle because they mistake consuming personal development for actually living it. In this episode of Podcasters Business Insider, host John Katsavos sits down with Amy Lenius, Director of Group Coaching at Next Level University, for a grounded, honest conversation about what real growth actually requires. We break down why motivation is unreliable, why growth often feels uncomfortable, and why fulfillment comes from standards—not hype. Amy shares practical insights on self-belief, self-worth, consistency, burnout prevention, and the difference between looking like you’re growing and actually becoming someone who does. This episode is for creators, entrepreneurs, professionals, and leaders who are tired of feeling busy, stuck, or unfulfilled despite doing “all the right things.” If you’re ready to stop performing growth and start living it, this conversation will meet you exactly where you are.

5. 

   11 Jan 2026

   The Creator’s Financial Wake-Up Call: Sonny Grappone on Money, Metrics & Making Podcasting Pay

   Alright Rebels — today we’re tackling one of the biggest blind spots in the creator economy: your finances. Most podcasters and content creators track downloads, views, likes… but completely ignore the numbers that actually determine whether your show becomes a business or an expensive hobby. To break it all down, I sat down with Sonny Grappone, President of Precision Accounting & Consulting — a financial strategist who rebuilt his life from the ground up and now helps entrepreneurs, firms, and creators understand their numbers, eliminate financial chaos, and scale with clarity. This episode covers: 💰 Why creators feel uncomfortable talking about money 📉 Why most podcasters track the WRONG metrics 📊 What KPIs actually show if you’re growing 🤖 How automation & AI can save creators HOURS every week 🏗️ How to treat your podcast like a real business 🔥 Sonny’s personal journey from addiction → reinvention → financial authority If you’re trying to turn your podcast or creator brand into something profitable, sustainable, and scalable — THIS is your episode. 🔥 CTAs If you want to turn your podcast into a real business, grab my free guide: 👉 15 Steps to Kickstart Your Podcast https://link-to-your-guide Join Rebel Intel, the weekly behind-the-scenes creator briefing: 👉 https://link-to-newsletter Join the Rebel Syndicate Discord 👉 https://link-to-discord 📌 ABOUT THE GUEST Sonny Grappone President, Precision Accounting & Consulting Website: https://precisionaccountingconsulting.com/ (https://precisionaccountingconsulting.com/) He specializes in: • Financial intelligence for creators • Automation & cloud accounting • KPIs & dashboarding • Job costing, FP&A, and business optimization • Helping small businesses scale with clarity

6. 

   6 Jan 2026

   Why I Walked Away from 23,000 Subscribers (The Truth About Growing on YouTube in 2026)

   What happens when a creator willingly walks away from 23,000 subscribers? In this episode of Podcasters Business Insider, Oz Ali — creator of Ghost Your Job — breaks down the hard truths about growing on YouTube in 2025 and 2026 after making the bold decision to start over from zero. This is not theory. This is lived experience. We cover: Why subscriber count is often a false metric The biggest mistake podcasters make when moving to YouTube Why the first 10 seconds decide everything How the YouTube algorithm actually responds to creators When to pivot vs when to keep going The mindset required to create when no one’s watching If you’re a podcaster, YouTuber, or content creator trying to build something that actually lasts — this conversation will force you to rethink what growth really means. No hacks. No hype. Just clarity, strategy, and truth.

7. 

   16 Dec 2025

   The Truth About the Compound Effect: Why Most Creators Fail (w/ Alan Lazaros)

   Today’s episode dives into the truth behind long-term creator success — the part most podcasters and entrepreneurs ignore until it’s too late. Alan Lazaros is the CEO of the Next Level University podcast, a global top-100 show with more than 2,200 episodes and listeners in over 180 countries. After losing his father at age two and surviving a near-fatal car crash at 26, Alan rebuilt his identity and dedicated his life to helping people grow in life, love, health, and wealth. In this conversation, we break down the real mechanics of creator growth: — The 3 metrics every podcaster should track — Why the compound effect separates amateurs from professionals — How to attract the right clients, not just more noise — Why most people quit right before momentum hits — The mindset shift that changed Alan’s life forever If you’re a creator, podcaster, entrepreneur, or someone building a brand that matters, this episode will challenge how you think about consistency, discipline, and the long game. This is real, measurable growth — not fluff.

8. 

   9 Dec 2025

   How to Sell Without Being Sleazy: Spiros Nicolaou on Network Marketing, Mindset & Evolving Your Sales Game

   In this episode of Podcasters Business Insider, John sits down with Spiros Nicolaou — author of Evolve Your Sales Game and host of the Evolve 2 Greatness podcast — to break down the truth about sales in the creator economy. After an injury ended his career in fitness, Spiros rebuilt his life through sales, eventually closing over $3M in a single year and becoming the go-to mentor inside multiple companies. His approach rejects sleazy scripts and high-pressure tactics, replacing them with enthusiasm, storytelling, customer experience, and human psychology. This conversation dives into: • Why creators struggle with selling — and how to fix it • The real difference between MLM, affiliate marketing, and scams • How to build direct-to-audience income streams as a podcaster • The DISC personality framework and how it transforms conversions • How to “paint the picture” so customers sell themselves • The mindset habits that took Spiros from rock bottom to sales leader • How his upcoming book and podcast help creators evolve in business and life If you're a podcaster, creator, or entrepreneur trying to build income without feeling fake or pushy, this episode gives you the practical tools and mindset shifts to do it the right way.

9. 

   2 Dec 2025

   Legal Landmines Every Creator Must Avoid (with Business Law Attorney Matthew Fornaro)

   Creators today face more legal risks than ever — from copyright violations and AI-generated content issues to contract disputes, IP theft, international tax rules, and lawsuits that can shut down a business overnight. In this episode, business law attorney Matthew Fornaro joins Podcasters Business Insider to break down the legal essentials every creator, podcaster, and small business owner must understand in 2025. In this episode you’ll learn: • The biggest legal mistakes creators make • How copyright law applies to AI-generated content • Which contracts every podcaster needs • How to protect your IP from day one • What to do when you receive a lawsuit • How cross-border legal cases actually work • How to prevent content from being taken out of context • Long-term legal planning for creators and small businesses Whether you're growing a podcast, building a YouTube channel, consulting, coaching, or creating content online — this episode could save you thousands of dollars and years of stress. Watch the full episode on YouTube: https://youtu.be/3u7oKaB9ERg Learn more about Matthew Fornaro: https://fornarolegal.com

10. 

    25 Nov 2025

    How to Start, Grow & Avoid Burnout as a Podcaster — David Campbell on Community, Consistency & Connection

    Podcaster and community-builder David Campbell joins John Katsavos to break down what most creators get wrong about podcasting — and why burnout hits harder than people admit. In this episode, you’ll learn: • why beginners overcomplicate their first episodes • how to stop comparing yourself to Rogan, Tucker Carlson, and the big names • the “soft launch” method that sets new podcasters up for success • the real power of storytelling and why it keeps listeners coming back • how to build a community that actually engages • simple systems to stay consistent without burning out • how podcasting opens doors you’d never expect • why stats aren’t just numbers — they’re real people Dave, host of nine podcasts and founder of True Media Solutions, shares raw stories, lessons from thousands of interviews, and the mindset that keeps him creating at a high level while still working a full-time job. Whether you're starting your first show or trying to grow without burning out, this episode gives you the clarity, strategy, and motivation you need to keep going. Long live truth. Long live integrity. Long live the rebellion.

11. 

    18 Nov 2025

    Unlock Hidden Growth: Why Accessibility Gives Creators an Unfair Advantage

    Maxwell “The Blind Blogger” Ivey joins Podcasters Business Insider to uncover one of the biggest missed opportunities in the creator economy: accessibility. In this conversation, Maxwell breaks down how inclusive content isn’t just the right thing to do—it’s a powerful business advantage that boosts audience loyalty, improves engagement, and builds deeper community trust. We explore how creators can easily make their content more accessible, why disabled consumers are among the most loyal online, and how mindset, resilience, and interdependence shape long-term success. If you want to build a creator brand with reach, integrity, and staying power, this episode is a must-listen. Watch the full episode on YouTube: https://youtu.be/Z_qzIUT33DI

12. 

    11 Nov 2025

    🎙️ The PodFather: Roy Coughlan on Overcoming Fear, Building 20 Companies & Creating Top 0.5% Podcasts

    What does it take to go from being painfully shy to speaking on international stages and hosting six Top 0.5% podcasts? In this episode of Podcasters Business Insider, host John Katsavos sits down with Roy Coughlan — “The PodFather” — a serial entrepreneur who has founded 20 companies across 5 countries, built a global podcasting empire, and learned to turn fear into freedom. Roy opens up about his transformation from introvert to international speaker, the lessons he learned from losing everything, and how he rebuilt his life using podcasting as the foundation for growth. 🎧 In This Episode You’ll Learn: How Roy went from shy and broke to becoming “The PodFather” Why podcasting is still the #1 authority-building tool in 2025 How to find mentors and build confidence fast The secret to staying consistent when nobody’s watching How to rebuild from failure and use your voice as your comeback story 🔥 Watch this if you’re a creator, entrepreneur, or podcaster who’s ever wondered: “Can I really make my voice matter?” 📍 Guest: Roy Coughlan🎙️ Host: John Katsavos🚀 Presented by: Podcasters Business Insider | Underdog Media | TechForge Media 💡 This is where underdogs become undeniable.👉 Subscribe for more creator business insights every week.

13. 

    23 Sept 2025

    The Beginning of Something Different

    Welcome to Podcasters Business Insider — the show where rebels stop treating podcasting like a hobby and start building it like a business. In this very first episode, host John Katsavos lays the foundation for what PBI is all about: long-form conversations with entrepreneurs, podcasters, livestreamers, and business leaders — plus daily news drops that keep you ahead in the creator economy. 🎙️ In this episode, you’ll discover: Why most podcasters burn out (and how to avoid it) The rebel mindset behind treating your podcast like a business The mission of PBI: Success with Purpose What’s coming next — and why this movement is just getting started Whether you’re a beginner or a seasoned creator, Podcasters Business Insider gives you the playbook, systems, and insider tactics to grow your podcast into a business that lasts. 👉 Grab your free 15 Steps to Kickstart Your Podcast Checklist and join the Rebel Intel newsletter for behind-the-scenes lessons, experiments, and strategies that don’t make it to the mic. 🔗 Download the checklist here🔗 Join Rebel Intel here This isn’t just a podcast — it’s where underdogs become undeniable.

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.