Whether You Can Afford the Tools by Carlos Alvarez
Please note that the transcription below is automated and may contain errors. Please listen to the audio episode for correct text.
Hey, what's up? This is Carlos from Bluebird Marketing Solutions (http://bluebirdmarketingsolutions.com) and the Wizards of Amazon (http://wizardsofamazon.com) and my tip for you today is has to do with tools and how you decide whether you can afford that tool. I think a lot of sellers make a mistake in saying that they are paying x amount per month or they're going to buy this tool because in reality when you look at it like that, it just seems like money going out.
And what I like to do is I like to refer to this as hiring tools and when you do that, it changes your mindset. So, let's say that you were looking at a tool and you were saying and I pay $100 a month for this tool. I don't know that seems like a lot. Well let's figure that out. I would run that through my thought process, I'm hiring this tool and it forces me to actually itemize all of the things that this tool does and then I'll go beside those things and put, okay, how much would this cost per hour? How much would this require me in time and other resources to train and create SOPs? What's the skill set that would be required here to do this? And when I do that, I realize that in most cases of that $100 had I hired it would actually be six or seven hundred percent more on the low end if I needed to hire it and then when I look at it that way I'm like wow, you know you paying $100 a month for this tool is actually not bad at all. Because if I had to hire it it would be significantly more expensive. I hope that tip really helped it helps me do an audit all the time on the tools that I have and it's something that I encourage my team to do anytime there in the thick of it and they want to recommend a tool to me. Before they recommended, I always ask them to run right through that filter and say approached me and say I want to hire a tool to do blank and then we have the conversation based on that. So, hope that's it helps.
30 Jun 2020
Online Grocery Shopping
Here is some insighful data about consumers and online grocery shopping. Coresight Research released its “US Online Grocery Survey 2019 (https://coresight.com/research/us-online-grocery-survey-2019/)”, finding that 36.8 % of United States consumers bought groceries online over the year, which is a jump of 23.1 percent from 2018 survey. This is an increase of roughly 35 million more consumers buying groceries online. When consumers are buying groceries online, Amazon.com is their first choice to shop. 62.5 % of who bought groceries online did so through Amazon, which leaves their competition like Target and Walmart behind
29 Jun 2020
Where to Get Free Shipping Supplies
Did you know that you can get shipping supplies for free? The tip I am about to share with you will be especially helpful to small size businesses. Not many ecommerce entrepreneurs know that many shipping supplies like envelopes, boxes, shipping labels and packing materials you can get for free. Let's start with USPS who offers free Priority service supplies, and they will also deliver them to you for free. To order you need to create an account with USPS and go to usps.com/shop (http://usps.com/shop) The are a lot of supplies available including my favorite Flat Rade padded envelope which allows you to ship anything that fits for about $7. UPS also offers a variety of free supplies including free thermal shippig labels. You can even get a thermal labels Zebra LP 2844 printer, also for free or for a nominal charge. You will need to create new UPS ID account and call UPS customer service center. eBay offers eBay-branded shipping supplies too! For example, every quarter Basic shop subscribers get $25 of free credit to spend on shipping supplies such as polymailers, boxes, shipping tape. Head to Manage my Store / Subscriber discount and see if you have a coupon code waiting for you to buy the supplies.
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