Discover how fast-growing Hair Fuel uses quizzes to find, segment, and convert new customers for their critically-acclaimed hair care products. Transcript Mike 0:04Welcome to The Quiz Makers, a podcast from Riddle.com. Join our weekly chat about all things quizzes, marketing – and everything in between. We’ll speak with entrepreneurs and marketers to get their quiz […]
12 Nov 2020
Episode 20 – How to scale a startup – with zero marketing budget
Hear the story of how the Riddle.com team grew Riddle to be a leader in the quiz marketing space – with no marketing budget, no sales team and without a dedicated support team. It’s all about having a killer product! Video Transcript Mike 0:04Welcome to The Quiz Makers, a podcast from Riddle.com. Join our weekly […]
28 Oct 2020
Episode 19 – Steve Sarner – Amazon / Goodreads
Quiz marketing veteran Steve Sarner (VP of Ad Sales & Program Management @ Amazon’s Goodreads) shares his insights about why quizzes and ‘opt-in’ lead generation work so well together – especially in this era of increased privacy regulations, ‘banner blindness’, and ad blocking. Transcript Mike 0:04Welcome to the Quiz Makers, a podcast from Riddle.com. Join […]
17 Sept 2020
Episode 18 – David Berkowitz – Serially awesome community building
Serial Marketer and former CMO of Publicis MRY David Berkwitz shares how he built up a thriving invite-only 1500+ member Slack community for his marketing consultancy serialmarketer.com Links Find out more about Serial Marketers and join the Slack community here. Transcript Mike 0:04Welcome to The Quiz Makers, a podcast from Riddle.com. Join our weekly chat […]
4 Sept 2020
Episode 17 – Merilyn Beretta – Lead Your World
Marketing maestro Merilyn Beretta shares how her quiz marketing funnel has generated a jaw-dropping 86% opt-in rate for her ‘Lead Your Day’ online learning academy. It demonstrates how a great product matched up with an insightful quiz helped grow her revenue by 500% – boom! Check out her website at https://merilyn.com. Transcript Mike 0:02Welcome, everybody […]
20 Aug 2020
Episode 15 – 9 quiz secrets to help you market like a rock star
Mike and Boris - co-founders of the popular quiz maker Riddle.com answer their favorite customer questions about how to build successful quizzes and personality tests. You'll learn everything from the perfect quiz length and what questions to ask to crafting the ideal lead form - and everything in-between.
11 Aug 2020
Episode 14 – Collecting data safely with quizzes
Quizzes are powerful marketing tools for collecting personal information from potential customers. However, data privacy is growing more strict globally, with regulations like the EU's GDPR and California's CCPA. Data Privacy Officer Alexander Claasen shares how to collect customer data safely with quizzes.
28 Jul 2020
Episode 12 – Robin Caller – Overmore
Quality, not quantity, matters most in online lead generation. Overmore.com founder Robin Caller shares what works (and what doesn't) - and why quizzes perform so well, including some really good benchmarks to help you judge and measure your own lead generation marketing.
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