About Podcast Launch Playbook | Podcast Launch Strategies for Female Entrepreneurs
The Podcast Launch Playbook is the limited podcast series for aspiring podcasters, mom entrepreneurs, coaches, and service providers who are ready to launch a podcast without getting overwhelmed by all the advice online.
Inside this series, you’ll learn how to start a podcast from scratch, choose the right podcast niche, plan your podcast content, create a simple podcast launch strategy, choose the right equipment, record and edit your episodes, optimize your podcast for search, and launch with a strategy that actually supports your business. Whether you’re starting your first podcast or finally turning that podcast idea you’ve been sitting on into reality, this series will help you focus on what actually matters and skip the unnecessary busywork.
In this limited series, you’ll learn:
- How to start a podcast in 2026 and beyond
- How to choose a profitable podcast niche
- Podcast planning and content strategy
- How to name and position your podcast
- Podcast equipment and recording basics
- Podcast launch strategy and launch timelines
- How many podcast episodes to create before launching
- Podcast SEO and discoverability
- How to create podcast episodes that attract your ideal audience
- How to use your podcast to grow your business
- Common podcast launch mistakes to avoid
- How to launch a podcast without spending weeks obsessing over the details
If you’ve been thinking, “I know I should start a podcast, but I have no idea where to begin,” this series is for you.
Hosted by Jenny Suneson, founder of Podcasting for Moms, the Podcast Launch Playbook will help you stop overthinking your podcast launch and start building a podcast with a clear strategy, simple systems, and a purpose beyond simply hitting publish.
Publisher
Jenny Suneson | Podcast Launch Strategy for Female Founders
Growing Your Listener Base in the First 90 Days | Ep. 9
Nobody tells you how slow podcast growth feels in the first 90 days. And nobody tells you which strategies actually work versus which ones just keep you busy. In this episode, Jenny Suneson covers the LISTEN Method, the highest-leverage free growth strategies for new shows, and how to build a listener-to-email-subscriber pipeline from day one. In This Episode: What realistic download numbers look like in months one through threeThe LISTEN Method: six pillars of sustainable podcast growthHighe...
8 Oct 2026
Editing, Artwork, and Getting Listed on Apple and Spotify | Ep. 6
This is the episode where new podcasters either get stuck for weeks or rush through and make mistakes they discover much later. Jenny Suneson walks you through editing basics, cover art requirements, podcast hosting platforms, and the exact steps to submit your show to Apple Podcasts and Spotify without losing your mind. In This Episode: What you actually need to edit versus what is optionalEditing tools for beginners vs advancedPodcast hosting platforms comparedCover art requirements and wha...
8 Oct 2026
Recording Your First Episode Without Wanting to Cry | Ep. 5
You have your gear, you have your topic, and you sit down to record and suddenly everything feels wrong. In this episode, Jenny Suneson walks you through the scripting versus outlining debate, how to handle mistakes without losing your mind, and the pre-recording ritual that gets you out of your head and into your episode. In This Episode: Scripts vs outlines vs talking pointsThe pre-recording ritual that worksHow to handle mistakes and stumblesThe most common first-episode mistakesHow many t...
8 Oct 2026
The Podcast Gear Guide Nobody Asked For (But Everyone Needs) | Ep. 4
Nobody is going to listen to a podcast that sounds like it was recorded in a tin can. But you also do not need a $400 microphone or a professional studio to sound great. In this episode, Jenny Suneson cuts through the gear overwhelm and tells you exactly what matters, what does not, and what to buy first. In This Episode: The one thing that affects audio quality more than your microphoneThree gear tiers with specific recommendations at each levelRecording software options and which one is act...
8 Oct 2026
What to Actually Do During Launch Week | Ep. 8
Most podcasters hit publish and wait to see what happens. That is not a launch. In this episode, Jenny Suneson breaks down exactly what to do in the seven days around your podcast launch to create real momentum without burning out or trying to be everywhere at once. In This Episode: The difference between publishing and launchingYour pre-launch checklistHow to use your email list, social, and network to create momentumThe launch week content planHow to get early reviews without feeling awkwar...
8 Oct 2026
Your Three-Episode Launchpad | Ep. 7
Launching with one episode is one of the most common podcast mistakes and one of the easiest to avoid. In this episode, Jenny Suneson shares her Three-Episode Launchpad framework: which episodes to record first, how to sequence them, and why this strategy creates momentum that a single-episode launch simply cannot. In This Episode: Why launching with 3 episodes dramatically changes your resultsThe Three-Episode Launchpad framework explainedHow to structure each of your three launch episodesWh...
8 Oct 2026
Turning Your Podcast Into a Business Asset | Ep. 10
A podcast that does not connect to your business goals is just an expensive hobby. In this final episode of Podcast Launch Playbook, Jenny Suneson breaks down the four ways a podcast generates revenue, how to position your offers naturally inside your episodes, and what your next step looks like whether you are ready to DIY your launch or hand it off to someone else. In This Episode: The four ways a podcast generates revenueHow to use your podcast as an automatic lead generation toolThe podca...
8 Oct 2026
Naming Your Show and Choosing Your Format | Ep. 3
Your show name is the first thing your ideal listener sees. Your format determines whether you can actually show up consistently for years. In this episode, Jenny Suneson walks you through four naming frameworks and an honest breakdown of every format option so you make both decisions with strategy, not guesswork. In This Episode: Four naming frameworks for business podcastsWhat makes a name searchable AND memorableSolo, interview, co-host, and hybrid formats — honest pros and consHow to choo...
8 Oct 2026
The Foundation Every Podcast Needs Before You Record Anything | Ep. 2
You cannot edit your way out of a bad strategy. In this episode, Jenny Suneson walks you through the MVP Framework — the exact three-pillar foundation that separates shows that grow from shows that quietly disappear. Before you touch a microphone, you need Message and Mission, a Viable Format, and a Promotion plan. We are building all three today. In This Episode: Why strategy has to come before equipment every single timeThe MVP Framework: Message and Mission, Viable Format and Framework, Pr...
8 Oct 2026
Should I Even Start a Podcast? | Ep. 1
Everyone says you should start a podcast. This episode is going to tell you the truth about whether YOU actually should. Jenny Suneson breaks down who podcasting is really for, what it can and cannot do for your business, and the three signs you are genuinely ready to launch. The honest episode nobody else will give you. In This Episode: What podcasting can realistically do for your businessThe three signs you are ready to launchThe three signs you should waitWhy most podcasts fail in t...
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