Wondering how to use your podcast as a tool to market your business?
Podcast Launchpad helps entrepreneurs use podcasting as a tool to market their business so they can become a thought leader in their field, reach a wider audience, and get more clients.
You may be overwhelmed by the technical details of how to start a podcast and how to fit podcasting into your marketing strategy plan. Podcast Launchpad has got your covered!
In this show, you’ll learn the ins and outs of how to start a podcast—from picking a name and buying equipment to designing your cover art, editing, promoting, creating systems, and monetization. Beyond that, you’ll learn how to use a podcast to market and grow your business. Podcast Launchpad will show you how to use your podcast to boost your authority, increase your audience, create collaborations, and make more sales.
Join your host, Angela Kelly Smith (just Kelly, please!)—founder of PodRep.Pro and author of the Amazon bestseller The Podcast Launch Playbook—as she guides you to start your podcast, run your podcast while avoiding burnout, and use your podcast to market and grow your business. Podcast website: https://angelakellysmith.com/the-podcast-launchpad (https://www.thepodcastlaunchpad.com)
114: Organic Email List Growth Strategies with Tracy Beavers
Podcasting is an excellent way to grow your audience. But still your most valuable asset as an entrepreneur is your email list. My guest today, Tracy Beavers, is sharing some of her top organic strategies for growing your email list.
“Your email list is your number one thing you need for business success. So I would rather you focus on using social media to build your list rather than your follower count.” -Tracy Beavers
Too many business owners are fixated on social-media follower counts. And we podcasters are naturally monitoring listener counts. But Facebook and Instagrams have gone offline before. And heaven forbid Apple Podcasts or Spotify should glitch one day! We simply have no control over these third-party platforms. (I do trust podcast platforms more than I do social media!)
Our email lists are the one thing that we own. Even if our email service provider goes offline for a day, we can have a downloaded copy of the emails our people give us. We can reach our community outside of social media and our podcasts.
That’s why it’s so essential to build a strong email list.
In this episode, Tracy shares:
How to use social media to grow your list
How to grow your email list without knocking yourself out creating new lead magnets
How to create lead magnets from content your already have
When to avoid paid ads to build your list
Tracy also shares:
How to make real connections using DMs without ever being slimy
How to set up your Facebook cover photo to get more visibility and leads
About Tracy:
Tracy Beavers is the CEO and Founder of Tracy Beavers Coaching. She has 20 years experience in marketing, sales, and business growth and has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility through organic marketing strategies.
Be sure to sign up for Tracy’s free masterclass at
https://tracybeavers.com/masterclass (https://tracybeavers.com/masterclass)
Connect with Tracy:
Join Tracy’s free Facebook group
https://www.facebook.com/groups/beaconfidententrepreneur (https://www.facebook.com/groups/beaconfidententrepreneur)
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26 Sept 2023
113: Podcasting for Support with Baby Loss Coach Jennifer Senn
This week I’m chatting with Jennifer Senn, a certified life and loss coach and the host of Navigating Baby Loss, about how she uses her podcast to create a community of support for parents who are experiencing the grief of stillbirth.
Just like the work she does, Jen has a very unique and niched podcast. When I have talked in other episodes about making sure that your brand matches your content and your audience’s needs, Jen’s show is the perfect example of what I mean. In fact, I’ve mentioned her podcast before.
Jen has a very wam and comforting presence, which is exactly what her listeners need. And yet she is also future-focused and provides hope.
Being a bereaved mother of stillborn twin girls, Jen has been where her listeners are now. She knows her audience and what they need. And delivers it to them perfectly.
Even if you don’t “need” to listen to Jen’s show for the content, I highly recommend that you check it out for podcasting homework.
Highlights from the episode:
Jen’s recommendations for what to and not to say when someone is grieving a loss—particularly baby loss
Why Jen decided to become a baby loss coach
How Jen uses her podcast to develop a community of support
What Jen suggests you do to plan your podcast to avoid podfade
Why Jen decided to start interviewing guests on her show
About Jen:
Jennifer Senn is a certified life and loss coach. After spending 10 years suffering from the grief of losing her twin girls at 32 weeks, Jen finally got the help and healing she needed through a coach. That led her down a path of becoming a coach herself to help other parents avoid years of pain and to find a path toward healing. Jen is also the host of the podcast Navigating Baby Loss.
Connect with Jen:
https://www.jennifersenn.com (https://www.jennifersenn.com/)
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19 Sept 2023
112: Podcast Monetization with Sarah St. John
Ready to make money with your podcast? My guest today, Sarah St. John, is sharing seven ways you can monetize your podcast.
You’ll learn about:
Sponsorships
Ads
Partnerships
Promoting your own stuff
Affiliate sales
Donations
Subscriptions
Sarah and I also discuss:
How podcasting is not dead or oversaturated
How to make your podcast more findable on Google
Why you should consider video if you aren’t already doing it
Sarah St. John is an entrepreneur, author, the host of Frugalpreneur, and the host of Lesbi-Honest. She helps people launch and manage an online business on a budget.
Connect with Sarah:
https://thesarahstjohn.com (https://thesarahstjohn.com)
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