Podcast Maps by Graham Brown is your map to navigate through the increasingly competitive world of podcasting.
According to latest data, there are 1 billion million people listening to Podcasts every week. The competition is getting fierce. Doing what you did last year won't work anymore. You need a guide.
These are the topics I cover in Podcast Maps
1) Podcast Analytics
2) Podcast Market Data & Penetration
3) Podcast SEO
4) Podcast Rankings
5) Podcast Audience Numbers
6) Podcast Audience Growth Strategies
7) Social Audio
8) Audio 2.0
9) The impact of Artificial Intelligence on Audio
10) Podcast Guesting and Thought Leadership
Useful Resources:
Podcast Maps
Podcast Guesting Pro
Podcast Accelerator
Pikkal & Co - Podcast Agency
About Graham Brown
Podcast Maps EP 37 - Audio Trends: Instagram, Facebook, TikTok, Spotify, Curio and Podcast Rankings
Welcome to podcast Maps. My name is Graham brown. I'm going to share with you five insights from the world of audio, very different insights from tech, business and society. This week, we're going to look at what Instagram is doing in audio and what that means to Facebook, Tik Tok and Spotify.
Then we're going to look at podcast rankings and data analytics. I'll offer some insight into three rankings apps that are available on the market right now being Chartable, Rephonic and Podstatus. Then we're going to look at an app that I've started using recently, which isn't actually a podcast app, but it is audio journalism. It's called Curio. I'm a big fan, I'm now a subscriber of the app and I think you should check it out at least to see what's possible in audio.
We will then finish up with two disruptive trends. The first one is Neil Patel, the SEO guru, moving from guest posting which he has been using as the cornerstone of his SEO content marketing and thought leadership strategy for so long and now doubling down on podcast guests. Lastly, we'll look at the podcast $150 billion opportunity. Everybody talks about podcasts in terms of advertising. But i feel that there's a large untapped and overseen opportunity in podcasts. All this and a lot more coming up in this week's episodes or podcast maps. Enjoy the show.
19 May 2021
Podcast Maps EP 36 - Getting Started with Your Corporate Podcast
How do you get started with your corporate podcast? Well, you have a choice to do it in-house or to do it with a specialist. In-house maybe easiest to get started in the short term if you have the ready skills. But the lack of industry wide perspective on what works as well as the risk and cost and employee times and focus may make it a better choice for you to hire an industry specialist, a podcast agency, like our team at Pikkal & Co, who have the industry experience and can take care of all the heavy lifting. So are you ready to get started?
Well, there are three questions to help you answer that question. One, do you have an idea of the business benefit and the why of the podcast for your team and your organization?
Two. Who is the host going to be? You may not have a definitive answer, but at least a shortlist. If you don't even have a shortlist, it may be worth spending some time talking to people inside the organization to find out who would make a suitable host, and also who would be interested in doing it.
And lastly, do you have the bandwidth to do this long term? Everything important in business exists in the long term, beyond the next quarter. I'm talking about thought leadership, brand building, relationships and it's no different from podcasts, which includes all of the above.
So, if you feel confident of your answers to these three questions, your next step should be identifying the stakeholders for your potential podcast. Project favoring, an optimal working team rather than the perfect one. You may not have all your ducks lined up for this particular project, but you at least have a starting point and that's where we come in and help you take this project to the next step.
I'll be happy to give you advice on your podcast project, whether it's an idea or an established podcast. One way to do that is to go to our website at Podcasting For Brands (https://www.podcastingforbrands.com). Or you can simply email me at gb@pikkal.com.
18 May 2021
Podcast Maps EP 35 - Who Should Host Your Company Podcast?
With over a thousand podcast episodes produced, you develop a good ear for what makes a good host and importantly, what doesn't. I'll talk about those choices in a minute. But at this stage, the most important decision is to decide who the host is. We have a series of criteria in the podcast agency to identify hosts internally and help corporate leaders and comms leaders decide who the best hosts could be.
Here are a couple of those questions and factors to consider in host choice one. Are they a podcast listener themselves? Do they already consume podcast? Being an existing listener is a key factor in determining long-term project success. If I was to look at one of the most important factors in determining whether a podcast is going to get beyond episode six is whether or not the existing host is already actively listening to podcasts. They have to be a believer. An existing podcast listener is more likely to be motivated for this podcast. They'll have an ear for what sounds good and what doesn't, and they're more likely to come up with ideas for the continuing podcast. An existing podcast listener is more likely to be vested in this podcast success. Of the five factors that we help podcast clients use to determine good host podcast fit. The last factor is authenticity. Will this podcast host open up, will they appear human and communicate in an authentic way?
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