A podcast about academic research and why it matters. In each episode, host Cameron Graham, Professor of Accounting at the Schulich School of Business at York University in Toronto, talks to a fellow academic about the way they do research, the challenges they face, and the impact of their work.
What importance does history hold for management researchers and business leaders?
In this episode of Podcast or Perish, I speak with Matthias Kipping, the Richard E. Waugh Chair in Business History at the Schulich School of Business. Matthias is a business historian. Our discussion centres on his important 2014 paper that distinguishes between two approaches to historical research: "history to theory" and "history in theory." Either way, he argues, businesses need to take history into account when strategizing.
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Full transcript, photos, and related resources:
https://www.podcastorperish.ca/episodes/episode-057-matthias-kipping (https://www.podcastorperish.ca/episodes/episode-057-matthias-kipping)
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Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.
5 Jun 2026
Episode 056: Grant Packard
What difference does it make whether you say “I” or “you”?
In this episode of Podcast or Perish, I speak with Grant Packard, Associate Professor of Marketing at the Schulich School of Business. He talks about his research on the way saying “I” or “you” when talking to customers changes how they feel about the interaction. Do they feel acknowledged and heard, or did you make it all about you? Do they feel like you took responsibility for the situation, or did you put the blame on them? Pronouns are short words with long consequences.
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Full transcript, photos, and related resources:
https://www.podcastorperish.ca/episodes/episode-056-grant-packard (https://www.podcastorperish.ca/episodes/episode-056-grant-packard)
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Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.
10 Mar 2026
Episode 055: Erin Twyford
What does it mean to be a critical scholar in an academy obsessed with metrics?
In this episode of Podcast or Perish, I talk with Dr. Erin Twyford, Senior Lecture in Accounting at the University of Wollongong. She describes her experience of a recent academic conference as a "fever dream." She sees her academic role as profoundly relational - to her family, to her colleagues, to her students, and to the Indigenous country on which she lives. She talks about finding hope as an academic despite pushing the mythical boulder of Sisyphus up the hill every day.
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Full transcript, photos, and related resources:
https://www.podcastorperish.ca/episodes/episode-055-erin-twyford (https://www.podcastorperish.ca/episodes/episode-055-erin-twyford)
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Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.
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Cameron Graham host the show. Published by Podcast or Perish.
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