Welcome to your ultimate audio escape! Dive into a vibrant world where every episode takes you on a new adventure through the latest business trends. From groundbreaking innovations and market shifts to insightful interviews with industry leaders, Podcast Paradise covers it all. Tune in and let your curiosity soar as we explore a kaleidoscope of business topics that will keep you hooked and coming back for more!
The AI and Psychology of Winning Travelers - Air New Zealand's Messy Middle Breakthrough
Host [Host Name] interviews Air New Zealand's [Guest Name] about leveraging AI and behavioral science to boost travel bookings beyond price competition.
20 Aug 2025
Season 2 Episode 2 - Maximise Marketing Effectiveness with AI at Google
Think with Google APAC's article explores how Google leverages AI for marketing effectiveness, offering insights into campaign automation and optimization.
27 May 2025
Season 2, Episode 1 - The 4S Consumer Journey
This episode analyzes Google's "4S Consumer Journey" framework, which replaces the traditional marketing funnel with streaming, scrolling, searching, and shopping to reflect modern consumer behavior.
22 Apr 2025
AI Marketing Risks and Mitigation
This Forbes article, contributed by members of the Forbes Communications Council, highlights eleven potential risks associated with using artificial intelligence in marketing. These risks range from content homogenization and the loss of a unique brand voice to possible copyright infringements and the introduction of bias. The experts also provide strategies for mitigating these dangers, emphasizing the crucial need for human oversight, clear guidelines, and a focus on authenticity and accura...
8 Apr 2025
Episode 3 - Beyond the Funnel: Mapping Customer Influence with AI
This article from Boston Consulting Group argues that the traditional linear marketing funnel is outdated due to fragmented digital consumer journeys and the rise of AI. It proposes a shift to "influence maps" that recognise streaming, scrolling, searching, and shopping as overlapping behaviours across the entire customer experience. The authors contend that marketers must prioritise both reach and, crucially, influence, which is determined by attention, relevance, and trust. They advocate fo...
Think with Google APAC provides insights into the multicultural consumer landscape of Australia and New Zealand, highlighting the growing significance of overseas-born individuals. The article, based on Google and Kantar research, reveals that brand reputation is crucial for newcomers, who also favour familiar digital platforms like YouTube. Furthermore, these audiences actively seek out culturally and linguistically relevant video content to stay connected. The piece suggests marketers can e...
28 Mar 2025
Episode 1 - Four AI Pathways to Marketing Excellence
This Think with Google article, based on a survey of over 2,000 marketers, explores how integrating artificial intelligence can lead to greater marketing success. It outlines four key pathways to AI excellence: measurement and insights, media and personalisation, creative and content, and people and process
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