Podcast Playbook

About Podcast Playbook

The Podcast Playbook is your ultimate guide to aligning your passion and business through the power of podcasting. Hosted by Braden Ricketts, an experienced employment counselor and podcast strategist, this show explores how podcasting can become a transformative tool for entrepreneurs. Over the years, Braden has helped individuals define their purpose, guiding them to create shows that not only align with their personal and professional goals but also resonate with audiences in meaningful ways. Whether you're new to podcasting or a seasoned creator, The Podcast Playbook offers practical insights and strategies to build a successful podcast that amplifies your voice and vision. From idea development to business alignment, each episode will provides actionable advice for turning your passion into a podcast that changes your world—and the world around you.

Publisher

AmplifYou

Category

business · education · society & culture

Language

en

Explicit

No

First episode

10 Oct 2024

Latest episode

30 Oct 2025

Latest episodes

20 of 24 episodes have a transcript.

1. 

   30 Oct 2025TRANSCRIPT

   How to Turn One Podcast Episode Into a Client Converting Live Event | PP023

   We turn one proven episode into a live experience people want to show up for, pay for, and talk about. The playbook is simple: pick a top-performing topic, choose the right live format, and design moments that invite action. We keep it tight, interactive, and valuable so trust grows and next steps feel natural. We walk through formats that fit your goals, the core engagement tools that lift participation, and a three-week sprint to ship your first event. We close with smart pricing options and ways to repurpose everything into podcasts, reels, emails, and blogs so one event fuels months of content. Highlights How to choose an episode that’s a strong “seed” for a live event, using signals like downloads, comments, and DMs. Which live format fits your goal: mini-workshop, live panel, live recording, or deep-dive training. The engagement stack that works: one poll, one chat prompt, and a clear call to action. A three-week shipping plan from topic selection to reminders to replay and follow-up. Simple monetization paths: free with an invite, paid mini-workshop, VIP add-on, sponsors, and replay bundles. Resources: ON24 – 2025 Webinar/Digital Engagement Benchmarks Report - Link: https://www.on24.com/resources/asset/webinar-benchmarks-report/ (https://www.on24.com/resources/asset/webinar-benchmarks-report/?utm_source=chatgpt.com) ON24+2ON24+2 (https://www.on24.com/resources/asset/webinar-benchmarks-report/?utm_source=chatgpt.com) Eventbrite – TRNDS 2025: Annual Event Trends Report - Link: https://www.eventbrite.com/l/event-trends/ (https://www.eventbrite.com/l/event-trends/?utm_source=chatgpt.com) Zoom – Webinar Engagement &amp; Polling Stats - Link: https://www.zoom.com/en/blog/webinar-statistics/ (https://www.zoom.com/en/blog/webinar-statistics/?utm_source=chatgpt.com) StubHub – Creator / Podcaster Live Event Ticket Sales (+500 % growth) - Link: https://www.axios.com/2025/08/07/stubhub-creator-tour-ticket-sales-2025 (https://www.axios.com/2025/08/07/stubhub-creator-tour-ticket-sales-2025?utm_source=chatgpt.com) Ready to Launch Your Own Podcast or Need to Realign your Current One? Take Action Now! Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/ (https://amplifyou.com/podcast-playbook-download/) Connect with Braden and AmplifYou: Book a Free Strategy Call: https://tidycal.com/braden/connectcall (https://tidycal.com/braden/connectcall) Website: https://amplifyou.com (https://amplifyou.com) LinkedIn: https://www.linkedin.com/in/bradenricketts (https://www.linkedin.com/in/bradenricketts) LinkedIn: https://www.linkedin.com/company/amplifyoupodcasting (https://www.linkedin.com/company/amplifyoupodcasting) Instagram: https://www.instagram.com/amplifyou.ca (https://www.instagram.com/amplifyou.ca) Facebook: https://www.facebook.com/AMPLIFYOU.ca (https://www.facebook.com/AMPLIFYOU.ca) YouTube: <a href="https://www.youtube.com/@amplifyoupodcastnetwork" rel="noopener noreferrer"...

2. 

   16 Oct 2025TRANSCRIPT

   Why Every Business Expert Needs a Podcast

   We’re surrounded by marketing noise. But between posts, ads and emails most of it doesn’t create real connection. That’s where a podcast changes everything. It’s not just another content channel; it’s the hub that builds trust, credibility, and authority faster than anything else. In this episode, we explore how your voice becomes your brand, how conversations position you as a thought leader, and why authentic storytelling converts better than any campaign. This isn’t about learning gear or editing, it’s about realizing what a podcast does for your business. If you’ve ever felt like your marketing isn’t connecting, this episode shows you why your voice might be the missing piece. Highlights: Why visibility isn’t enough anymore — how audiences crave connection, not just content. Why your voice builds faster trust than posts, emails, or ads ever can. How a podcast becomes your brand’s “living proof” of expertise. How podcasting turns attention into long-term loyalty. Ready to Launch Your Own Podcast or Need to Realign your Current One. Take Action Now! Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/ (https://amplifyou.com/podcast-playbook-download/) Connect with Braden and AmplifYou: Book a Free Strategy Call: https://tidycal.com/braden/connectcall (https://tidycal.com/braden/connectcall) Website: https://amplifyou.com (https://amplifyou.com) LinkedIn: https://www.linkedin.com/in/bradenricketts (https://www.linkedin.com/in/bradenricketts) LinkedIn: https://www.linkedin.com/company/amplifyoupodcasting (https://www.linkedin.com/company/amplifyoupodcasting) Instagram: https://www.instagram.com/amplifyou.ca (https://www.instagram.com/amplifyou.ca) Facebook: https://www.facebook.com/AMPLIFYOU.ca (https://www.facebook.com/AMPLIFYOU.ca) YouTube: https://www.youtube.com/@amplifyoupodcastnetwork (https://www.youtube.com/@amplifyoupodcastnetwork)

3. 

   2 Oct 2025TRANSCRIPT

   How to Use Your Podcast as a Living Resume | PP021

   Want authority that beats a resume? We show how a podcast becomes a living resume that grows with us, proves how we think, and lets people feel our voice and values in real time. A static one-sheet lists titles; our show demonstrates judgment, problem-solving, and trust. We break down a simple plan to turn episodes into proof: define the authority we want to be known for, demonstrate it in every recording, publish consistently, distribute where our audience already is, and document the opportunities that follow. When we treat our podcast like proof, not just content, it positions us long after release, opening doors a resume never could. Discover: How to turn your show into a “living resume” that builds trust without pitching. A simple authority plan: define, demonstrate, deliver, distribute, document. How voice, tone, and stories create faster credibility than bullet points. Ways to repurpose episodes to win opportunities and partnerships. Practical follow-ups that position you after every call or meeting. Ready to Launch Your Own Podcast or Need to Realign your Current One. Take Action Now! Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/ (https://amplifyou.com/podcast-playbook-download/) Connect with Braden and AmplifYou: Book a Free Strategy Call: https://tidycal.com/braden/connectcall (https://tidycal.com/braden/connectcall) Website: https://amplifyou.com (https://amplifyou.com) LinkedIn: https://www.linkedin.com/in/bradenricketts (https://www.linkedin.com/in/bradenricketts) LinkedIn: https://www.linkedin.com/company/amplifyoupodcasting (https://www.linkedin.com/company/amplifyoupodcasting) Instagram: https://www.instagram.com/amplifyou.ca (https://www.instagram.com/amplifyou.ca) Facebook: https://www.facebook.com/AMPLIFYOU.ca (https://www.facebook.com/AMPLIFYOU.ca) YouTube: https://www.youtube.com/@amplifyoupodcastnetwork (https://www.youtube.com/@amplifyoupodcastnetwork)

Inside a recent episode

How to Turn One Podcast Episode Into a Client Converting Live Event | PP023

Published 30 Oct 2025 · Transcript excerpt

[…] Now I went ahead and did some research into this so that we can all see the upsides of doing this. I am going to be pulling information from various reports. You can find the links to these reports inside the show notes if you want to dig deeper. All right. So first off, on 24's, 2025 benchmarks found an average 57 % restaurant to attendee rate and about 51 minutes of engagement for webinars. So that is a lot of real time attention that you can earn when the topic is bright. Zoom highlights that polls convert. So when you're running polls during the session, you can see about 50 to 55 % of the attendees respond. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

4,180

Score snapshot 15 Sept 2025

Podcast Authority Score: 41 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

38

Social presence

91

YouTube

68

Engagement

0