About Podcast SoundAdvice with Phyllis and Kelvin Nichols
SoundAdvice Podcast with Phyllis and Kelvin Nichols is for business people looking to make an impact. We cover how-to tips to expand your reach, create genuine connections and grow a client list of raving fans. We're here to help you share your vision and your voice. SoundAdvice is showing you how to amplify your message. Because who you are, and what you do, matters.
The One Shift You Need to Know to Get Your Podcast Out to the World Series Part 3
It's time to embrace your expertise AND the fact that you are going to be talking about this over and over again.
In late 2020 we started looking at podcasts that were performing well. That incudes those that were growing via conventional metrics like downloads AND podcasts that were helping our clients grow their reach and impact – that’s our main focus after all.
What we found was simple.
The podcasts that performed well were doing two things well.
1. Serving up content over and over again that their audience wanted
2. Creating connections beyond the podcast
Embracing your expertise is what allows you to make a bigger impact, and serve the people who are looking for your help. This is true if you’re a small business or consultant – where YOU are the expert and for companies that bring an expert approach to help their clients create results.
There are people/businesses looking for what you have to offer RIGHT THIS minute. I want them to be able to find you, connect with you, trust you, and hire you.
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4 Jul 2024
Podcast Impact and Potential: How to be successful without being Podfamous Series Part 2
What’s the GAP?
The GAP is the space between listening to your show and hiring you or buying from you or attending your event – whatever your key goal is for your show.
Understanding the GAP and knowing how to bridge it is KEY to using your podcast to successfully bring in new clients and revenue. I know it will seem obvious but this is often NOT discussed in podcast courses and many podcast producers don’t really understand this either.
This is something that sets us apart from others in the podcast space and we help our clients close the GAP.
Seeing the success of our first podcast clients is how we realized that EVERYONE needs to understand this and it’s why we have added this to the launch support part of our podcast done-for-you services.
Bridging the GAP; letting people know FROM the BEGINNING how they can take next steps is an important piece of your podcasting strategy and it's how you can bring in revenue with your podcast without being podfamous
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4 Jul 2024
Grow Your Business with Podcasting Series Part One
The Biggest Myths and the Secret About Podcasting That Everyone Gets Wrong
Podcasting is one of the best ways to demonstrate your expertise, serve your audience and grow your reach. We’ve seen our podcasters create connections, grow their revenue and establish themselves as industry experts.
Myth One
There are already too many podcasts and/or there are other shows that cover my topic or area of expertise so there's no room for me. It's too late to begin podcasting.
Myth Two
You can't bring in revenue unless you have huge download numbers. Only people who have huge followings can use podcasting to generate revenue.
The Secret
Podcast content longevity and stickiness gives you significant ways to leverage your vest content over and over again. You also own and control your podcast platform so no gating content or dealing with the whims of social media alogrithms.
The one BIG advantage is the energy and passion that listeners respond to when they hear your voice.
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Apple Podcasts (US)
5.0 / 5
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