Discover why podcasting is a necessary addition to your company's marketing mix. In these short, weekly episodes, SA media personality Ian Fraser chats to dbo Media founder Spike Ballantine about the what, how and why of podcasting for businesses.
For more answers to your corporate or branded podcast questions, please visit www.dbomedia.co.za (http://www.dbomedia.co.za), or get in touch: info@dbomedia.co.za (mailto:info@dbomedia.co.za)
There's a lot of discussion at the moment about what format a podcast should be. Choosing video, audio or both for your brand's podcast will depend on a few things - this episode covers a some of the most important considerations.For more, please visit dbomedia.co.za
3 Oct 2023
Podcasting for Internal Communications
It's possibly one of the most valuable uses of podcasting for a corporate: using the audio-only platform to reach staff and stakeholders in a truly engaging way, in a relatively uncluttered channel. For more, visit dbomedia.co.za.
25 Sept 2023
Some Truths About Podcast Audiences
In this episode, Ian and Spike chat about a cornerstone of a successful podcast: the listener. They discuss listening habits, the value of advertising in podcasts, as well as growth forecasts for the South African podcast audience. For more, visit dbomedia.co.za.
18 Sept 2023
Podcast Platforms Demystified
Like anything digital, podcasting involves some technicalities. In this episode, Ian and Spike detangle some of the confusion around platforms and hosts and how to the two work together. They also touch on how podcasts can be made for internal communications only. For more, visit dbomedia.co.za.
11 Sept 2023
Audience Growth FAQs
Podcasting for businesses has proven benefits for engagement and positive brand recall, amongst other things, But before your podcast can deliver results, it needs to find an audience. Ian and Spike tackle some frequently asked questions about podcast audience discovery and growth. For more, visit dbomedia.co.za.
4 Sept 2023
A Branded Podcast Case Study
In this episode, Ian and Spike analyse a real-world example of a branded podcast, produced in South Africa for a major motor manufacturer. They discuss how focusing on a strong narrative rather than pure advertorial content not only improves the listening experience, but also delivers results. For more, visit dbomedia.co.za.
28 Aug 2023
Yes, Your Business has a Story to Tell
Podcasts are about storytelling. And yes, your business has a story to tell. In this episode, Ian and Spike chat about the importance of storytelling in podcasts, and how connecting with an audience through storytelling can lead to genuine ROI. For more, visit dbomedia.co.za.
21 Aug 2023
Top 5 Considerations for Your Business Podcast
What are the top five things to consider when creating a podcast for your business? This conversation goes beyond the obvious questions (like which platform to use), with Ian and Spike instead focusing on five fundamentals that that will help with sustainable podcast success. For more, visit dbomedia.co.za.
16 Aug 2023
Podcast Your Business: Why?
In our first episode, we answer possibly the most important question for any business podcast: why? It’s the question that any brand needs to answer from a few different perspectives before recording the first episode. We also chat about a good vs. bad podcast.
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