Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/ (https://soundcartel.com.au/)
S5E24 Summer Series: Why podcasts are an essential marketing tool
SUMMER SERIES: For brands still on the fence about creating a podcast, Fatima Zaidi, CEO of Quill Inc, has the stats to back up their effectiveness.
Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand. Fatima also talks measuring return on investment and the role of podcasts in strategic communications.
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au (https://soundcartel.com.au/)
+61 3 9882 8333
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
25 Jan 2022
S5E23 Summer Series: Narrative podcasting with a master producer
SUMMER SERIES: We spoke to Ian Walker, one of Australia's leading Podcast Executive Producers, about how the ABC produces its high-end narrative podcasts. And it's an episode packed with lessons for brands. Just a note that, since recording this episode and after 7 years at the ABC, Ian is now Senior Executive Producer, factual and scripted podcasts at Listnr.
Australian podcasts are competitive on a global scale and a lot of the credit for this goes to Ian Walker, Executive Producer – Narrative Non-Fiction at ABC Audio Studios. Ian’s been responsible for dozens of podcasts, including the hit kids show Short & Curly and the award-winning true crime series Unravel. Ian joins co-hosts Nick Schildberger and Nicole Goodman to reveal his approach to outstanding podcast production.
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au (https://soundcartel.com.au/)
+61 3 9882 8333
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
11 Jan 2022
S5E22 Summer Series: Correctly clearing copyrighted music for podcasts
SUMMER SERIES: Questions around music licensing for podcasts are so frequent that we sought definitive clarification from a leading expert in the space, and that's Deborah Mannis Gardner, President of DMG Clearances. This is an outstanding reference episode for any time music is on the table.
Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the uninitiated. But is there more nuance to it? Is there safety only in using composers and royalty-free music sites? Deborah Mannis-Gardner, Founder of DMG Clearances, talks to co-hosts, Nick Schildberger and Nicole Goodman about the world of music clearances and what the options are for podcasters.
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au (https://soundcartel.com.au/)
+61 3 9882 8333
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
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