Learn how to launch a podcast that builds trust with ideal clients and generates revenue for your consulting practice. Whether you're an independent or running a larger consulting firm, this show covers everything you need to know - starting with episodes that guide you through the first steps you'll need to take to successfully launch a podcast that provides consistent leads and sales. Hosted by Spotlight Podcasting founder Jonathan Baillie Strong, you will also hear interviews with leading consultants who will be sharing how they have been growing their own businesses through podcasting and how you can do the same.
Wrapping up season one, we finish off by answering some questions that came up relating to episode frequency, length, how to interview and more.
24 Jun 2021
How to Distribute and Promote Your Podcast
If you're wondering exactly how a podcast is distributed and how to grow your audience, this episode has all the answers.
17 Jun 2021
Beyond the Interview: Show Notes & Repurposing
Tune in to hear how episode descriptions, show notes and repurposing your episodes are key components for your B2B podcast.
10 Jun 2021
The Best Software And Technology For Podcasting
The world of podcasting is evolving rapidly and there are many great pieces of software and technology available to help you get started. This episode will explore some of the best options for podcasters looking to create a professional-sounding podcast.
3 Jun 2021
Essential Equipment For Your Podcast Recording Setup
If you're starting a podcast, you might be wondering what equipment is needed to create your show. In this episode we'll talk about the basic equipment that's required for recording podcasts.
27 May 2021
How To Brand Your B2B Podcast
If you already have a name and concept for you show, the next thing to consider is how your show will look and sound. It needs a logo and graphics that will make people take notice. And then there is the audio branding – what should your intro sound like? What about your outro? How do you get listeners hooked from the first episode? Listen in to find out!
20 May 2021
How to Name Your Podcast
People often get stuck with naming a podcast, but it doesn’t have to be so hard. In this episode we’ll walk you through the steps of coming up with a name that will resonate with your listeners and ideal guests.
13 May 2021
Turning Guests Into Clients - The Full Process
Do you want to know how to turn interview guests into clients?
On this episode, we discuss all the fundamentals, from getting clear on your ideal client profile, to setting up outreach systems and structuring your interview process to optimize for long term relationship building.
6 May 2021
Building Out Your Podcast Production Team: What You Need To Know
Producing a podcast is no easy task. There are many different responsibilities and moving parts required to have a show that runs smoothly. In this episode, we'll go over the different options available and what you'll need to consider.
29 Apr 2021
How to Calculate ROI for Your Interview Podcast
Before launching a podcast for your consulting business, it's helpful to determine how this pay off financially in the long run. In this episode, we describe a simple formula that help you determine what the sort of profit and return on investment you can expect from a B2B interview podcast for your consulting business.
22 Apr 2021
Should You Start a Podcast for Your Consulting Business?
With the growth of podcasting, many consultants wonder if starting a show is right for their business.
In this episode we talk about different possible show formats, which business goals a show can align with, resources considerations to take into account and what the exceptions are when it comes to starting a podcast.
Find the full show notes at http://podcastingforconsultants.net/start (http://podcastingforconsultants.net/start)
15 Apr 2021
What Makes a Podcast Successful?
In this introductory episode to Podcasting for Consultants we'll talk about how to define success in podcasting. You'll hear about Jonathan's background, how he ended up working with some of the most well known names and how this podcast will help consultants launch their own shows to help grow their businesses.
Find out more and book a discovery call with our team at https://podcastingforconsultants.net (podcastingforconsultants.net)
5 Apr 2021
Welcome to Podcasting for Consultants
Welcome to Podcasting for Consultants, a show that shares what you need to know in order to launch a podcast that drives revenue for your consulting business.
Find out more at http://podcastingforconsultants.net/ (http://podcastingforconsultants.net/)
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