Podcasting isn't just for internet entrepreneurs anymore! There are so many ways that local businesses and small businesses in every community can benefit from having a podcast. Your host, Christy Haussler, has been podcasting for more than 10 years and had worked with over 250 podcasts. She specializes in helping businesses get a huge ROI on their podcast!
I’m filling you in today on specific steps you can take to get more local traffic to your business than you ever thought possible. Join me to learn more about improving your Google SEO!
Show Highlights:
How to use your “Google My Business” listing to get the most out of it
Why improving your Google SEO will get your business in front of more people; the traffic is there, but do they see you?
How Google gives “extra bonus points” when you put out a blog post regularly
Tips to drive natural SEO traffic to your website (without creating original content):
Use your previous blog posts to create audio for podcast episodes.
Reversely, take previous podcast episodes, have them transcripted, and post them to your website as blog posts
How you become less victimized by the changes in paid ad policies to Google, Facebook, etc. by repurposing content from one format to the other
Resources:
Let us help make your podcast more than you’ve imagined! If you need help with launching, strategies, or podcast production, contact us: www.teampodcast.com (http://www.teampodcast.com).
27 Aug 2021
The Easy Way to Monetize Your Content
Content creation can be an overwhelming part of the podcast process. What content should be free, and what should be paid for? I’m sharing hacks you need to know to add value for your listeners and make your podcast profitable. Join me as I clarify the options and point you in the right direction.
Show Highlights:
Why you shouldn’t give all of your content away for free
Why you need to “hold a little back” when you create new content
How to have new added value content without a huge time commitment:
Use the pre-chat with your guests for behind-the-scenes content.
Record a bonus content chat after the podcast interview,
The key is to create multiple pieces of content to archive as you go along.
How to use one guest interview for three separate supplemental pieces of content
These additional pieces can be used on a membership site or in a private, paid podcast feed.
Knowing how to stock your toolkit when you start your podcast can help you make the most of your free content and paid content.
Christy’s tip: As you create content, hold back AT LEAST as much content as you give away for free.
Resources:
If you need help with launching, strategies, or podcast production, contact us: www.teampodcast.com (http://www.teampodcast.com).
The #1 critical key for success in your podcast is your podcast name. Name it once and name it right. Check out my Podcast Naming Secrets at www.teampodcast.com/name (http://www.teampodcast.com/name).
23 Aug 2021
Why You Should Invest in Building Your Own Platform
Listen, you've got your own local business. Why in the world do you need to take time out of it to build your own platform with a podcast? Well, today I'm going to tell you all about the reasons why the most important reason is because it's gonna save you money in the long run.
Taking the time to create your own podcast allows you to build your own platform.
The Benefits of Platform Building
You build your largest organic traffic source for your business.
You can spend less money on advertising.
You can own your traffic and not get restricted from it.
Why Paid Traffic is So Problematic for Small Businesses
It seems like every paid traffic option for small businesses has a really obscure ROI. You don’t need another traffic source where you can’t determine what sort of ROI you are getting from your ad campaigns.
Shift Your Marketing Budget to Content Marketing
Most businesses that we build podcasts for, shift some of their marketing budgets to creating a podcast and that way they don’t have to create a completely new budget for podcasting.
Podcasting is marketing, so it makes perfect sense.
Using Content to Find New Customers
By using content to jump in front of traffic that is looking for your solutions, you can find tons of your ideal customers.
When your ideal customers go to Google or YouTube to search for a solution to a problem, they are using intent based search and they pay more attention to your solution.
If you are just trying to market on social media, you have to do a pattern interrupt to pull them away from their mindless streaming. Most of the time, they aren’t going to social media to get answers, so it’s harder to get them to respond to your marketing messages.
The more of your marketing you can move to intent based search, the higher your conversions will be.
Need help launching your podcast? We're here to help! Just visit Team Podcast (https://teampodcast.com) to learn more!
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