Podcasting Strategy

About Podcasting Strategy

An exploration of podcast-based content marketing strategies and stories for organizations and entrepreneurs. Podcasting as content strategy leads to business, personal and audience growth.

Publisher

Juergen Berkessel

Category

business · education · news

Language

en

Explicit

No

First episode

18 Aug 2021

Latest episode

23 Jan 2023

Latest episodes

12 episodes in the feed.

1. 

   23 Jan 2023

   Alex Sanfilippo, Founder of PodPros, PodMatch, PodcastSOP and PodLottery - Podcasting Resources Guide

   Serial podcasting entrepreneur Alex Sanfilippo the creator of several amazing platforms for podcasters such as podmatch, podcast SOP, Pod Lottery and pod Talks.

2. 

   3 Nov 2021

   How Business Podcasters Can Optimize Growth Through StoryChief Content Marketing

   For the last episode of Season 1 of the “Podcasting Strategy” podcast I’m revisiting and updating an older episode of my first podcast, “The Podcast Growth Show”. Back in 2018 we talked about the benefits of widely distributing podcast show notes articles using the StoryChief platform. StoryChief excels in “content marketing”, for blogs as well as for podcast episode articles . And for our clients, we still follow this approach as one of the best ways to organically grow and promote a podcast to this day, while growing an email list and social following in the process. The StoryChief platform has evolved and grown since then, and yet much has stayed the same. Episode Links And Resources Full Episode Links and Resources: https://www.podcastingstrategy.com/episode/content-marketing (https://www.podcastingstrategy.com/episode/content-marketing) Here is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-tools (https://polymash.me/workflow-tools) In the meantime, please follow us on YouTube and subscribe to The Podcast Growth Channel (https://www.youtube.com/c/ThePodcastGrowthChannelbyPolymash) Learn more about the show at https://podcastingstrategy.com (https://podcastingstrategy.com/) Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/)

3. 

   27 Oct 2021

   How Evergreen Posting On Social Media For Podcasters Creates Growth

   As Podcasters we all know that growing our social media following is important, but it's also time consuming. Evergreen posting addresses a key problem with social media: If you don't promote your content often enough, it will quickly fade into obscurity. And promoting the same thing over and over again gets exhausting and boring. Links and Resources We go into much more details, pros and cons in the full episode, so just click for links, tools and resources, goto https://polymash.com/evergreen-posting/ (https://polymash.com/evergreen-posting/) Learn about the show at https://podcastingstrategy.com (https://podcastingstrategy.com/) Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/) To try SmarterQueue: https://polymash.me/smarterqueue (https://polymash.me/smarterqueue)

4. 

   13 Oct 2021

   Perfect Podcast Introduction, Show Notes and Social Media Copy (in only 5 Minutes)

   Let's assume you’re a business podcaster, and you want to write the perfect podcast introduction for your next episode. And you also need some copywriting to create show notes excerpts, Youtube teaser copy, multiple social media posts variations, meta-descriptions for SEO or even Instagram slides and stories. These short-form pieces of content is is what we at Polymash call podcast micro-copy. We know how hard it is to write an introduction that captures attention and gets listeners or readers excited about what they are going to hear or read next. That’s why we highlight some Artificial Intelligence tools in this episode of the Podcasting Strategy Show! These can help you craft the perfect micro-copy for every episode of your podcast or blog post in just minutes. No more writers block! Just tell the tool what type of tone you want (witty, bold, professional) and let the AI do all the work for you! AI tools can help give your audience exactly what they need for each episode – a great introduction that makes them eager to listen or read on. And with over 10,000 different types of introductions available, there’s no way anyone could get bored listening/reading any one particular series again! Plus, these tools are free so sign up for right now, with a 10,000 word AI generator credit, so check out the links in this episode today before time runs out! So what is micro-copy? Well, you've been listening to it. The introduction for this episode you just heard was 95% generated by an AI tool we will talk about in this episode. 00:00 - An Introduction To Micro Copy 02:51 - Micro Copy Use Cases 07:02 - Podcast Show Notes Content Series Recap 10:31 - Jasper AI Overview and Features 15:14 - Our Favorite Jarvis AI Templates 23:14 - Jasper AI Demo For An AIDA Intro 27:53 - Links And Resources Links and Resources To try Jarvis and get AI credits from our Polymash Deal for 10K words: https://polymash.me/jasper (https://polymash.me/jasper) We go into much more detail and the pros and cons of each in the full episode, so just click for links, tools and resources, goto https://polymash.com/podcast-introduction/ (https://polymash.com/podcast-introduction/) Learn about the show at https://podcastingstrategy.com (https://podcastingstrategy.com) Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/ )

5. 

   6 Oct 2021

   Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2

   Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles. Links and Resources For links and resources, goto https://polymash.com/podcast-show-notes/ (https://polymash.com/podcast-show-notes/) Here is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-tools (https://polymash.me/workflow-tools) Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/)

6. 

   29 Sept 2021

   Podcast Show Notes Workflow Tools That Save Massive Time — Part 1

   Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value from podcasting as a content strategy. For links and resources, goto https://polymash.com/podcast-show-notes/ (https://polymash.com/podcast-show-notes/) Learn about the show at https://podcastingstrategy.com (https://podcastingstrategy.com/) Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/) YouTube Video: https://www.youtube.com/watch?v=4Pa7axpUaVI (https://www.youtube.com/watch?v=4Pa7axpUaVI)

7. 

   22 Sept 2021

   Ways To Repurpose Podcast Content In Growing A YouTube Channel

   "Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We hear from businesses that think of a Podcast as something that lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content when growing a YouTube channel. In this episode we cover all the angles, including the difference between repurposed vs original content. Episode Links And Resources Links, resources and show notes are at https://polymash.com/repurpose-podcast-content/ (https://polymash.com/repurpose-podcast-content/) Trailer video on YouTube: https://www.youtube.com/watch?v=3YJMi2OvuBU (https://www.youtube.com/watch?v=3YJMi2OvuBU) Here is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-tools (https://polymash.me/workflow-tools) In the meantime, please follow us on YouTube and subscribe to The Podcast Growth Channel (https://www.youtube.com/c/ThePodcastGrowthChannelbyPolymash) Learn more about the show at https://podcastingstrategy.com (https://podcastingstrategy.com/) Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/)

8. 

   15 Sept 2021

   Publishing Podcast Show Notes On Content Hubs and Other Platforms

   In this episode of our content syndication series we will be focusing on publishing podcasts to content hubs. https://podcastingstrategy.com/episode/content-hubs (https://podcastingstrategy.com/episode/content-hubs) The podcasting space is rapidly growing, and it has become harder to build an audience. With podcasts becoming more common, more and more content hubs are adding audio support to their platforms. So publishing your podcast show notes and audio players on content hubs can connect you to new audiences. But there is also the long-term value of search engine visibility through back-links. And content hubs are great for this too, since they carry high Domain Authority Episode Contents 00:00 - Introduction - Watch the video here: https://www.youtube.com/watch?v=nbS3D6jQdrQ (https://www.youtube.com/watch?v=nbS3D6jQdrQ) 00:43 - Previous Episode Recap 01:53 - Content Hubs Overview 02:32 - Publishing on the Medium Content Hub 03:58 - Publishing on Blogger 05:16 - Content Syndication on the Ghost Platorm 06:49 - Syndicating Show Notes Via RSS 08:28 - Publishing Show Notes To Google My Business 08:53 - Email Marketing WIth Show Notes Episode Notifications 10:37 - RSS Emails On Active Campaign 11:33 - Email Marketing Options With Ghost 12:22 - Automating Email Notifications With MailChimp 13:20 - Publishing to e-Commerce Hubs 14:09 - Preview: What's Next For links and resources, goto https://polymash.com/content-hubs/ (https://polymash.com/content-hubs/) Learn about the show at https://podcastingstrategy.com (https://podcastingstrategy.com) Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/)

9. 

   8 Sept 2021

   Content Syndication on Social Media Channels

   How we publish for our clients on social media channels — it is only the initial promo push for new episodes. To reach outside our clients existing followers, we include a form of influencer marketing. Click here (https://www.youtube.com/watch?v=_4hhriq5vRE) for the video. Content Syndication on Social Media Channels Table of Content 00:00 - Intro 00:33 - Previous Episode Recap 01:35 - Content Syndication To Social Platforms 02:56 - Platform: Twitter 03:21 - Hashtags on Twitter and Instagram 03:43 - Platform: Instagram 05:20 - Platform: Facebook 05:31 - Platform: Linkedin 06:13 - How our Influencer Campaigns Work Learn More About Podcast Content Syndication Here For links and resources, goto https://polymash.com/media-channels/ (https://polymash.com/media-channels/) Learn about the show at https://podcastingstrategy.com (https://podcastingstrategy.com) Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/ ) Watch on Youtube: https://www.youtube.com/watch?v=_4hhriq5vRE (https://www.youtube.com/watch?v=_4hhriq5vRE)

10. 

    1 Sept 2021

    Why Timing is Key In Content Syndication

    Podcast Content Syndication for show notes is the concept of distributing your show notes articles as widely as possible. The timing of how this content is scheduled is a key to success. For links and resources, goto https://polymash.com/timing-is-key/ (https://polymash.com/timing-is-key/) For the video, watch here: https://www.youtube.com/watch?v=8NPMwRDcTW4 (https://www.youtube.com/watch?v=8NPMwRDcTW4)

11. 

    25 Aug 2021

    Podcast Content Syndication For Show Notes — Series Introduction

    Do you have a podcast? Then you're doing “content syndication” already, at least for your podcast audio. But what about podcast content syndication for show notes and web content? For links and resources, goto https://polymash.com/podcast-content-syndication-show-notes/ (https://polymash.com/podcast-content-syndication-show-notes/) Watch on YouTube: https://www.youtube.com/watch?v=L5IQkuliv_s (https://www.youtube.com/watch?v=L5IQkuliv_s)

12. 

    18 Aug 2021

    The Podcasting Strategy Show — Trailer

    This show explores podcast-based content marketing strategies and stories for organizations and entrepreneurs. I’m Juergen, founder of the Polymash digital strategy agency. Really the origin of our agency was the fact that NONE of our clients liked to create and write their own content. Does that sound familiar? But they all LOVED talking with others about their area of passion and expertise. Podcasting As Content Strategy And so we helped them launch podcasts. The funny thing was that initially we thought podcasting would be an easy fix. Of course we were wrong, podcasting, as many of you will know, can be a lot of work. But the point is that it is worth it. Over the years, we have honed in on strategies that maximize podcasting as a multi-channel content strategy. Coming Up in Season 1 Season 1 is a short series of 4-5 episode that will explain how we, at Polymash, use the concept of “content syndication” for our own client podcasts. “Content Syndication” is basically about re-purposing content across many channels, and distributing that content as widely as possible. Coming Up in Season 2 Season 2 will launch with some guests and stories of how entrepreneurs are using podcasting as a content strategy for their own business or personal growth. Background By way of quick background: We at Polymash have launched dozens of podcasts, produced over 3,000 episodes. We have been doing this successfully since 2014. Our clients range all the way from the UN and Pfizer to smaller non-profits, businesses and entrepreneurs. So I hope you are curious to learn more — as well as hear from our guests. So follow us and subscribe at podcastingstrategy.com (podcastingstrategy.com).

Contact Podcasting Strategy

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.