Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.
Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.
I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!
Connect with me:
Instagram: https://www.instagram.com/podcastva/
LinkedIn: https://www.linkedin.com/in/lyndalharris/
Facebook: https://www.facebook.com/podcastva
Podcast VA Website: https://www.podcastva.com/
In this episode, we explore five key ways podcasting can transform your business including expanding networks through guest collaborations, boosting website traffic and SEO, cost-effective marketing, establishing thought leadership, and fostering personal connections with the audience. Listen in to learn how you can integrate podcasting into your business marketing to benefit from this amazing platform that is available to everybody….both seasoned and new business owners alike.
Links:
Episode 31: Should I launch a Podcast in 2024 or is it too Crowded (https://www.podcastva.com/podcast/should-i-launch-a-podcast-in-2024-or-is-it-too-crowded/)
Book a discovery call (https://www.podcastva.com/schedule-an-appointment/)
Connect with Lyndal Harris:
Book a free Discovery Call with Lyndal (https://www.podcastva.com/schedule-an-appointment/)
Connect with Lyndal on Instagram @podcastva (https://www.instagram.com/podcastva/)
Connect with Lyndal on LinkedIn (https://www.linkedin.com/in/lyndalharris/)
Follow Podcast VA on Facebook (https://www.facebook.com/podcastva)
Join the Australian Podcasters Collaborative Facebook Community (https://www.facebook.com/groups/australianpodcasterscollaborative)
Visit Podcast VA Website (https://www.podcastva.com/)
Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.
Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.
I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!
9 May 2024
Leveraging Dynamic Ads/Content for Internal Promotion
In this episode, I am exploring the concept dynamic ad insertion for podcasters, focussing on leveraging dynamic ads for internal promotions.
Before you hit skip because you’re thinking I don’t run ads or have sponsors for my show….hold up..and hear me out!
And if you are a business podcaster, tune in because this is a golden opportunity that could make a huge difference for you and is a feature that is often overlooked.
We're going to look at, what is Dynamic Ad Insertion (DAI) or Dynamic Content Insertion and how it works, the benefits of using this feature, some hosting providers that allow for internal ads and some examples of how you can start using it now.
Links:
Episode 21: How to transfer your podcast host (https://www.podcastva.com/podcast/how-to-transfer-your-podcast-host/)
Captivate (https://www.captivate.fm/signup?ref=podcastva)
Buzzsprout (https://www.buzzsprout.com/?referrer_id=2141211)
Connect with Lyndal Harris:
Book a free Discovery Call with Lyndal (https://www.podcastva.com/schedule-an-appointment/)
Connect with Lyndal on Instagram @podcastva (https://www.instagram.com/podcastva/)
Connect with Lyndal on LinkedIn (https://www.linkedin.com/in/lyndalharris/)
Follow Podcast VA on Facebook (https://www.facebook.com/podcastva)
Join the Australian Podcasters Collaborative Facebook Community (https://www.facebook.com/groups/australianpodcasterscollaborative)
Visit Podcast VA Website (https://www.podcastva.com/)
Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.
Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.
I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!
Mentioned in this episode:
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1 May 2024
What is Podcast SEO?
In this episode, we are exploring the world of podcast SEO (Search Engine Optimisation) and its importance in expanding your reach and the success of your show. We're looking at what is podcast SEO and why it's important, the basics of general SEO concepts, applying some tactics at both the show and episode level, advanced SEO strategies and some common mistakes to avoid.
Whether you're a seasoned podcaster or starting your journey, understanding and implementing podcast SEO strategies can make a difference to your discoverability and growing your audience. However, always top of mind - create your content for people first, algorithms second.
Links:
Episode 36 Podcast Analytics: How to Understand and Use Your Data to Grow Your Show (https://www.podcastva.com/podcast/podcast-analytics-how-to-understand-and-use-your-data-to-grow-your-show-episode-36/)
Episode 34 The Importance of Audio Quality & Tips to Enhance your Podcast (https://www.podcastva.com/podcast/podcast-analytics)
Connect with Lyndal Harris:
Book a free Discovery Call with Lyndal (https://www.podcastva.com/schedule-an-appointment/)
Connect with Lyndal on Instagram @podcastva (https://www.instagram.com/podcastva/)
Connect with Lyndal on LinkedIn (https://www.linkedin.com/in/lyndalharris/)
Follow Podcast VA on Facebook (https://www.facebook.com/podcastva)
Join the Australian Podcasters Collaborative Facebook Community (https://www.facebook.com/groups/australianpodcasterscollaborative)
Visit Podcast VA Website (https://www.podcastva.com/)
Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.
Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.
I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!
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