PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app.
Produced by IABC Headquarters and hosted by IABC Executive Director Peter Finn
Your Organization Says It’s Aligned. It Probably Isn’t.
After seven years of research, Zora Artis and Wayne Asplandreveal why leadership teams leave strategy meetings with completely different understandings — and why comms is left to fix the fallout.
This month we’re replaying an episode from Stories & Strategies (https://storiesandstrategies.ca/), the official podcast partner of the IABC World Conference 2026.
Tune in as host Doug Downs chats with Zora and Wayne tolearn what’s really driving the gap and what communicators can do about it. Get a preview of this global study ahead of their presentation at IABC World Conference 2026 (https://wc.iabc.com/).
Special thanks to Stories & Strategies for producing this episode, and their partnership with IABC. Follow them online (https://pod.link/1512806323/episode/QnV6enNwcm91dC0xOTA3MTkyNw),or via Spotify (https://open.spotify.com/episode/3nAhUi1kP7LX0nyYGDGSnT) and Apple (https://podcasts.apple.com/ca/podcast/why-misalignment-from-senior-leadership-rolls-downhill/id1512806323?i=1000763971726).
30 Jan 2026
The Emergence of CCO-Plus: Eleanor Hawkins on Comms’ Steady
In this episode of PodCatalyst, we sit down with Axios
reporter Eleanor Hawkins to talk about what’s really changing
in the world of comms and what’s just noise. Eleanor shares how her background in politics and corporate communications shapes the way she covers the industry, and why more companies are getting serious about who they’re trying to reach instead of talking to everyone.
She also walks through the rise of the CCO‑plus role, whycomms leaders are getting more visibility (and better compensation), and what that means for teams on the ground. Plus, Eleanor offers a candid take on AI: whereit’s actually helping teams and why 2026 will be about proving its value, not just experimenting with it.
Eleanor Hawkins is a communications strategist and writerat Axios. She authors the weekly Axios Communicators newsletter and covers topics and trends that impact how leaders, brands and employers communicate.
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LINKS
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Visit IABC Online
https://www.iabc.com/ (https://www.iabc.com/)
https://www.iabc.com/catalyst (https://www.iabc.com/catalyst)
16 Dec 2025
Navigating Modern PR: Lessons on Credibility, Media Trends, and Influencers With Andrew Marshall
In this episode of PodCatalyst, Andrew Marshall, vice chairman of Cognito, joins IABC Executive Director Peter Finn tot discuss how the communications landscape is being reshaped by independent voices and evolving expectations for executives.
Andrew shares how independent voices, from Substack commentators to niche influencers, are reshaping thought leadership. He offers practical advice for engaging with these platforms and why companies need fresh strategies to stay relevant.
You’ll also hear insights on preparing executives for high-stakes interviews, mastering industry language to build credibility, and why media training matters more than ever.
Plus, Andrew weighs in on AI’s growing role in PR, its limitations, and the skills professionals need to standout.
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LINKS
Connect With IABC on Social Media
X (Twitter) (https://twitter.com/iabc) | LinkedIn (https://www.linkedin.com/company/iabc/) | Facebook (https://www.facebook.com/IABCWorld) | YouTube (https://www.youtube.com/user/IABClive) | Instagram (https://www.instagram.com/iabcgram/)
Visit IABC Online
https://www.iabc.com/ (https://www.iabc.com/)
https://www.iabc.com/catalyst (https://www.iabc.com/catalyst)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
249,188
Score snapshot 15 Sept 2025
Apple Podcasts (US)
4.6 / 5
5 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 68 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
70
Social presence
0
YouTube
82
Engagement
81
Contact PodCatalyst: The Official Podcast of IABC
Guest appearances
Books guests
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