PodMakers

About PodMakers

PodMakers is born from the musings of Kacey Hayes and Carin Huebner. As professionals in the podcast space as well as close friends, we realized we should be sharing our never-ending text conversations about the challenges and joys of podcasting and business ownership out loud. From technical pieces like podcast editing and content repurposing to the deeper personal aspects of what it takes to get past the fear and perfectionism to hit record, we’re exploring it all with you: our community of pod makers. Pull up a chair at the PodMakers table.

Publisher

Kacey Hayes + Carin Huebner

Category

business

Language

en

Explicit

No

First episode

24 Aug 2023

Latest episode

28 Mar 2024

Latest episodes

19 episodes in the feed.

1. 

   28 Mar 2024

   Where AI Fits In Your Podcast Process

   What’s the role of AI in YOUR podcast process? It seems like everyone is using it to some extent. Whether you’re generating show notes straight from your recording file or letting AI choose where to cut your video for social media posts, there are tons of AI tools out there nowadays. So when we say AI, what are we talking about specifically? What have we ourselves gotten experience with in the pod space? We’re answering those questions and more with this episode. Through an authentic creator’s lens, there seem to be some genuine benefits to AI, especially when it comes to saving your time – and therefore your money. After all, if you’re spending less time agonizing over show notes, you’re spending more time doing what only you can do in your biz. But where’s the line with AI when it comes to being the authentic voice of your brand? What are the AI “cons,” or where does it seem to still fall flat or have room to improve? We’re diving into it all today, from our shared perspectives as an artist and podcast producer, and as a creative writer. RESOURCES: 630 ChatGPT Prompts for Content Brainstorming + Copywriting (https://www.etsy.com/listing/1491435109/630-chatgpt-prompts-for-copywriters?ref=yr_purchases) Connect with Carin to move forward in your creative journey (https://www.carinhuebner.com/)

2. 

   14 Mar 2024

   Releasing Urgency From Our Work

   “Work with a sense of urgency” is some of the worst business advice we’ve ever gotten. Urgency to us feels like getting caught in a heavy cloud; a confusing, unsettling insistence to do… SOMETHING. To get out of it, we usually decide to take a bunch of random action to A) show we take this urgency seriously and B) stop feeling this shitty urgency. Now, does all the shooting-from-the-hip actually accomplish anything? Irrelevant when you’re in urgency mode! It’s a huge distraction from doing work that matters and creates a lot of anxiety around our work – often to the detriment of our creative practice. In urgency, there’s: - A load of unhelpful thoughts running rampant. - Frenetic energy that creates uncertainty. - No time to build trust with yourself. NONE of which contribute to feeling solid and steady in your business or creative pursuits. Also, like… where’s the urgency actually coming from? And why? This episode of PodMakers explores the concept of urgency, where we suspect it comes from (collectively and individually), and what to do instead of spinning ourselves into a hole in the ground. RESOURCES: Episode 12: Normalizing the Fear of Making Mistakes (https://podcasts.apple.com/us/podcast/podmakers/id1704087726?i=1000640528355) I Have ADHD Podcast (https://podcasts.apple.com/us/podcast/i-have-adhd-podcast/id1446874607) The RobCast: This Must Be The Void (https://podcasts.apple.com/us/podcast/this-must-be-the-void/id956742638?i=1000645908637) The Lumineers: Where We Are (https://youtu.be/znRJvIGTjts?si=32BpijC9vIi4GjRo)

3. 

   29 Feb 2024

   Online Business Cliches That Need To Stop

   Some advice, concepts, or sayings in online business are repeated so often that not only does it get annoying to hear it (again), but the actual content of it has become cliche. From the pod bros to the bizfluencers to the multi-six-figure coaches (that coach who exactly?) tons of folks popularize cliches and misconceptions about online business. Why? For profit. They want to appear as though they have all the answers so you’ll pay them for those answers. But surely it's harmless because we're seeing through the marketing ploy, right? Mm, not necessarily. Repetitive advice doesn’t make correct advice. In this case, these cliches are doing us more harm than good. Especially when they lack nuance. -Your thoughts create your reality. -You get to decide how much you earn. -Say yes to every opportunity. Today’s episode is our deep dive into the various online business cliches, tropes, and misconceptions we think need to be retired permanently. RESOURCES: Samantha Siffring (https://samanthasiffring.com/) The Art of Gathering by Priya Parker (https://www.amazon.com/Art-Gathering-How-Meet-Matters/dp/1594634939/ref=sr_1_1?crid=3D5XJCDFH4QTD&dib=eyJ2IjoiMSJ9.uerOI5de7KSef7JOIFn5iw8WaLJzQPe82Sg9optkT4A698zwin_uCU_AorfaGHn5uV67ilb_BNwFGRAOKDTr6t9nn9bbEzLnwwZwWoAhFtZbVwElLsCPboHXYJW6uMwpBs9dGB5DiQPyAcYqrcD3ybpI18dBaMdGQewwM769ICV-e_1tccSJ5VLpMwKE6NRT352EaVFC8J_ntPx1pWjP7s09vFv-dlRdOgjYasSjB8o.i7TNncITeflbaY2ITRRo-yfEraQkSlefix5SsodLp_w&dib_tag=se&keywords=the+art+of+gathering+priya+parker+paperback&qid=1709151830&sprefix=the+art+of+gathering%2Caps%2C125&sr=8-1) The Way Out Is In - Plum Village (https://plumvillage.org/podcasts/the-way-out-is-in) The Critical Journey (Hagberg and Guelich) (https://www.amazon.com/Critical-Journey-Stages-Faith-Second/dp/1879215497) Sapiens (https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari-ebook/dp/B00ICN066A/ref=sr_1_1?crid=27MWZTNU38Y4E&dib=eyJ2IjoiMSJ9.04mm2YQe9BvKUhAU-tuaKKTp_ekz9KX-YILKoI3_bfIUySfp3Ov5EJEL7rksWjrtuU7qNqbv384bUFF6IsqeyvPC2UoulUGDyAYkx1UGKjHqIoqFPsfUyHMm4wZf_P8Gpyt96KXcFZSHxRKZsFTPRNtj6TOqtmm8laNpF7LEqaMMsrjIWVzSKn02jRgQ5AJl6Uxr_F8IP9q0ixdTQwMs4s5kvfKcLwiquGl1zYSG_uQ.4J0RtOw3UnFQgFM79H_1SMFiQAHHULKm5B0cRV652tI&dib_tag=se&keywords=sapiens&qid=1709151808&sprefix=sapiens%2Caps%2C133&sr=8-1) Celia Cain (https://www.celiacain.com/) The Body Keeps The Score (https://www.amazon.com/Body-Keeps-Score-Healing-Trauma/dp/0143127748/ref=sr_1_1?crid=208USK9JVKIH9&dib=eyJ2IjoiMSJ9.-HfwhfcCzO3-23Js48DRcIUPDT7iz1CFqWO55pGBAxydGyD4l1oAAieFst3r7nOM32Eai0Lw6gz4IHPQ8Qwq5Pw4pL1rtP60eosNaB0wXsmNncs4GPwNvvaIOAkXQ_mc4M8Tt_tUJu1fOe4qZxXNWiCZsBc7pOn4y6oSqHxbvWKlaJ0e0D2GjvDPGWjfDyRJ3Ae1vSWKXU0XCXu5p5MXhxb4BI-UoT-DUV3xd7iSluA.fHV18EeSblvaRonqHThnohlqFRgBUhCe9kiAKeThkDI&dib_tag=se&keywords=the+body+keeps+the+score&qid=1709151765&sprefix=the+body+keeps+the+score%2Caps%2C143&sr=8-1)

4. 

   15 Feb 2024

   Ways to Define Creative in Your Life + Business

   One of the big questions we’re facing at the moment: how are we finding our creativity these days? It’s funny that we’re a podcast about podcasting, because the most listened to episodes of our show are the ones that dive into broader concepts than just business or marketing how-tos. So in this episode, we’re following that thread. Join us for a conversation about how we’re building an “ecosystem of creative pursuit” (this gem courtesy of Carin) in 3 specific ways: nurturing our creativity, protecting our creativity, and living creatively day-to-day. This episode will help you: Spark your inspiration Consider what to drop from your routine Weave creativity into the fabric of your life If you’re like us, you need A LOT OF SPACE to tap into and define creative for yourself. This is not a problem. It’s just a question of what you need and how you can integrate it into your life. If you’re enjoying this space with us, we would SO DEARLY LOVE to hear what you enjoy about it. Please consider taking 15 seconds to leave us a 5-star rating and review of your favorite takeaways from PodMakers. We would love to hear from you! RESOURCES: Episode 7: Setting Boundaries in Business When You Are The Business (https://podcasts.apple.com/us/podcast/podmakers/id1704087726?i=1000632683925) Make Art, Not Content w Father Bronques (https://podcasts.apple.com/us/podcast/make-art-not-content/id1510658025)

5. 

   1 Feb 2024

   How To Repurpose Content From Your Podcast

   We’ve said it before and we’ll say it again: your podcast is a content gold mine! And like, okay, that sounds catchy. But what does that actually MEAN? You’re a busy business owner, serving clients left and right, and it feels like you don’t have time to figure out how to repurpose content from your podcast. It’s enough with ideating, recording, and publishing regular episodes, amiright? But really, you don’t have time NOT to have a repurposing process in place, and this episode will tell you exactly why, as well as give you ideas for how to start doing the damn thing. We’re talking about the reasons repurposing content makes so much sense for you as the guardian of your time and energy, PLUS giving specific examples of how to put content repurposing into practice. And if nobody’s ever told you, let us be the first: when you repurpose content from your podcast – your greatest archive of concepts and teachings – it’s an epic way to create brand consistency. And spoiler: we’re talking about that in the episode, too. Join us for this conversation and learn more about: • Specific action steps to consider for your repurposing goals • How Carin’s artist-first perspective puts a more intentional lens on repurposing • The 6 tips Kacey shares about how to repurpose content from your podcast • What to keep in mind as you create processes for repurposing If you’re enjoying this space with us, we would SO DEARLY LOVE to hear what you enjoy about it. Please consider taking 15 seconds to leave us a 5-star rating and review of your favorite takeaways from PodMakers. We would love to hear from you! RESOURCES: Episode 4: The Pressure To Be Everywhere As Business Owners (https://podcasts.apple.com/us/podcast/podmakers/id1704087726?i=1000627846461) Make Art, Not Content w Father Bronques (https://podcasts.apple.com/us/podcast/make-art-not-content/id1510658025) Jessica Lackey (https://www.jessicalackey.com/), business coach Shannon Brome-Ward (https://www.thewholebudget.com/work-with-me-about-me), money mindset coach

6. 

   18 Jan 2024

   What Is Professionalism in Podcasting?

   Professionalism… Why does that seem like such a loaded word? Is it universally felt or is it just us? Broken down into its simplest terms, the definition of professionalism in the dictionary is simply “the competence or skill expected of a professional.” But how society and culture defines professionalism is so much more than that! It encompasses personality, behavior, appearance, language, personal style, background, and more with judgements on top of each layer. It seems like no one can really agree on what it means. Then there’s the whole matter of being perceived as professional, which isn’t quite the same thing. Take it a level deeper as it pertains to podcasting, and whew. It feels like you're in deep. Don't worry. PodMakers has your back. As online business owners, we’re used to filling gaps and taking the lead, so we’re defining this concept for our own internal compass. We’ll share how we each view professionalism, in its most essential terms. We also want to ask you, dear listeners, how you define professionalism in your own business? Where does the PERCEPTION of being professional come in? And how does that definition carry into your (current or future) podcasting goals? Join us for this conversation about professionalism in podcasting and learn about: -How to think of professionalism outside what we’ve been given -The importance of creating your own definition of your purpose as a professional -Professionalism as podcasters - is it different? -Using ‘best practices’ to your benefit versus letting them trap you -How to stop using professionalism as a weapon against yourself Want to be the podcaster who sounds amazing while making your unique voice heard? Connect with Carin (https://www.carinhuebner.com/) to explore your options as a podcast maker with her support on sound quality and brand identity. Want to free yourself from the weight of content writing so you can be in your zone of genius? Connect with Kacey (https://www.kaceyhayes.com/) to learn how she can make the most of your voice by repurposing your podcast content as blogs, emails, social media captions, and more.

7. 

   4 Jan 2024

   Normalizing the Fear of Making Mistakes

   If the thought of making a mistake in your business or during a podcast makes your stomach drop, your heart race, or your palms sweat… consider this our love letter to you. Yes, the fear of making mistakes can be crippling and put us into a freeze state… but mistakes are a normal part of the process. Anyone who tells you otherwise (or acts like they’ve got it all figured out) isn’t being honest. Sometimes mistakes can show us how far we’ve come, or help us see aspects of our growth we hadn’t realized yet. With a healthy sense of detachment, we can learn from our mistakes – but that detachment has to come from a stable place, not a spiritually-bypassy one. Our aim with this episode is to normalize the fear of making mistakes, because ew, who wants to screw up? Especially when it’s our livelihood we’re talking about. It seems silly to spend all our energy fighting off fear when it’s a totally normal, totally human thing to feel. It’s okay to be afraid of making a mistake. What’s not okay is when it stops us from creating, expressing, and doing the work we find most meaningful. No, it’s not a ‘feel the fear and do it anyway’ kind of episode. It’s a feel-the-fear-and-get-regulated kind of episode. We’re sharing: • Some of our most cringey professional mistakes in recent memory • How we recovered, and what we did to repair client relationships • Different perspectives of mistakes that aren’t spiritually bypassy • Was it a mistake, or was it just uncomfortable? • The advantages of being less precious with our work PodMakers is brought to you by two online business-owning women who show up as humanly as possible to serve podcasters and podcast guests. If PodMakers has helped you in any way, we would SO greatly appreciate a 5-star rating and quick review of what you’ve enjoyed! It helps us know what to make more of AND helps this show reach more listeners like you. Thank you.

8. 

   21 Dec 2023

   Podcasting Is (and isn't) Easy

   “If it was easy, everyone would do it. It’s the hard that makes it great.” Yes, we’re quoting A League of Their Own to introduce this episode because A) It’s a sisterhood classic B) This quote can easily apply to podcasting and C) It’s our podcast and we do what we want (and so can you). But wait… isn’t podcasting easy? That’s in the title, after all. And in many ways, it is. The barrier of entry into the podcast space is low, recording capabilities are more accessible than ever, and there’s no shortage of ideas for podcasts. In the online business space, though, it’s different. Here, we’re using our podcasts as a part of our business marketing strategy, and there are tons of threads connecting to that. Perfectionism around the content, the sound quality, the takeaways, the way our voices sound, trying to please others – whether that’s you, dear listener, or the people whose voices are loudest in our heads – plus the fact that our podcasts are tied to our income and our ‘professionalism,’ and all the preconceived notions about consistency with podcasting. Like Carin said so well, podcasting can be a microcosm of the personal growth and healing that you're already confronted with when you’re a business owner. The “both/and” concept means we’re always making space for nuance and complexity. Still, there are things that do come easily to us as podcasters. In this episode, we talk about how our complementary strengths as pod partners helps podcast creation feel much more aligned and in flow, plus what we and our clients find most challenging when it comes to showing up to the mic. Join us as we explore how podcasting is and isn’t easy for us as humans, and consider how to keep showing up in ways that uphold your values. Resources mentioned in the episode: Samantha Siffring Coaching (https://samanthasiffring.com/) Angela Morris Media (https://www.linkedin.com/in/angelamorrismedia/) Connect with Carin on her website (https://carinhuebner.com/) Connect with Kacey on her website (https://www.kaceyhayes.com/)

9. 

   8 Dec 2023

   Podcast Episode Ideas | The Inner Work + Ideas You Can Steal

   The blinking cursor in a blank document… The feeling of dread when you think about your podcast… Wondering whether podcasting does anything for your business or if you should just quit… If you’ve ever been stumped when it comes to podcast episode ideas, we want to normalize that whole struggle. Just like in nature, we each have seasons where we feel pulled to ideate, create, and produce and then seasons where we feel pulled to slow down, go inward, and rest. Your podcast will go through the same phases because your podcast is part of you — an extension of you and where you are in life and business. And just like in life and business, there’s inner work to do when it comes to showing up for the mic. There will be times that, for whatever reason, working on the podcast feels like a slog. There will be times when you feel like you have nothing interesting to share, and times when imposter syndrome flares up. All totally human, totally normal, and it doesn’t mean anything is wrong with you or your pod. But how can you tell the difference between being in a creative dry spell versus an issue of the podcast “not working”? How do you know whether to quit altogether, take a break, or keep going? What are some podcast episode ideas you can steal for when your creative spark just isn’t sparking? We’re answering all of these questions AND MORE with today’s episode, and our conversation includes: -How to use nature’s seasons as a framework for your cycles as a human -Why it’s okay, and even encouraged, to consider quitting -Evaluations of your podcast and what it brings to your business presence -Taking note of where your attention goes and how that can generate ideas -Methods that help us land on podcast episode ideas that resonate -10 podcast episode ideas YOU can steal for your next recording session We love serving you through this podcast. If you’re enjoying it so far, we would greatly appreciate a quick 5-star rating/review telling us what you love! RESOURCES: Visit Carin Huebner’s website (https://www.carinhuebner.com/) for all things podcast production + editing Visit Kacey Hayes’ website (https://www.kaceyhayes.com/) for guest pitching strategy + ongoing pitch support

10. 

    23 Nov 2023

    Creative Anxiety

    Whether you’re recording your own podcast regularly or you’re making guest appearances on other podcasts, creative anxiety will come up. It’s human. The struggle happens when we make our anxiety a problem. True, there are different facets of creative anxiety and different ways to guide yourself through it. But it all depends on your own nervous system and where the anxiety is really coming from. Which means… you need to get to know your own personal baseline to be able to interpret those messages from your body accurately. Ohhhh yeah. It’s one of THOSE episodes. We’re tying in the deep work it takes to feel ‘safe enough to make.’ Take a dive with us as we explore: - Normalizing versus intellectualizing what we’re feeling - Knowing your body’s specific cues and messages around regulation - The role of psychological safety when it comes to creative expression - How to help yourself feel ‘safe enough to make’ - Ways to discover (or rediscover) your creative sparks - Questions to ask yourself for attention and attunement to your mind-body Thank you so much for going on this journey with us. If you found this episode helpful, please consider leaving us a 5-star rating + review so more people can find us! RESOURCES: Get on Carin’s newsletter (https://www.carinhuebner.com/) to stay in the loop on her courses + services Connect with Kacey⁠ (https://www.kaceyhayes.com/) for podcast guesting strategy HEAL + GO PUBLIC - Carin’s podcast (https://podcasts.apple.com/us/podcast/heal-go-public/id1450550312) HEAL + GO PUBLIC Episode with Amy Morrison  (https://open.spotify.com/episode/6dDy8qbBSUgDtu7lVS8PRH?si=dc2754e2415a4586) The Artist’s Way (https://juliacameronlive.com/) Amy Shenk Morrison therapeutics (http://truecorehealth.com/about) Coping Skills for Resilience in Difficult Seasons (https://podcasts.apple.com/us/podcast/podmakers/id1704087726?i=1000634252464)

11. 

    9 Nov 2023

    Coping Skills for Resilience in Difficult Seasons

    Fall can be a difficult season for many of us. Nature reflects our inner state: slowing down, reaping the last hard-won harvest, settling in to watch everything turn inward or hibernate or even die. It can be a time of grief and allowing for grief, too. Where else are you experiencing a fall season in your life? Is it showing up at home, with family, in your business? Despite what the business bros would have you believe, this is totally normal. We (Carin and Kacey) are both going through this in our lives and businesses, and realized that sooner or later, you would be, too. It’s an inevitable season we all face. We hope you’ll let this episode act as your in-the-trenches-with-you support system. Between the two of us, we break down and share 10 mindful coping skills that help us create more ease in difficult seasons. And because we use them intentionally, we expect you’ll do the same. If you struggle with the self-judgment of even needing coping skills in the first place, are feeling alone or isolated in a difficult season, and want to build resilience for yourself and consequently your business, this is for you. In this episode, we talk about: - Understanding the signals from our mind + body that tell us we need extra care - How to get from knowing we need care to actually doing it - 10 ways we use nourishment and comfort to build resilience - Why buffering or numbing might not be ALL bad (*gasp*) - The limitations of mindset work and the benefits of taking it all one day at a time Resources from the episode: PodMakers Episode 5 Pivoting as Creatives in Business (https://podcasts.apple.com/us/podcast/podmakers/id1704087726?i=1000629494444) Connect with Carin on her website (https://www.carinhuebner.com/) Connect with Kacey on her website (https://www.kaceyhayes.com/)

12. 

    26 Oct 2023

    Setting Boundaries In Business When You Are The Business

    Setting boundaries is not a set-it-and-forget-it process in your life OR business. Especially when you ARE the business. This conversation around setting boundaries, asking for what you need, and understanding yourself on a deeper level as a person and business owner was inspired by a recent text message exchange Carin and Kacey had. The setup… Carin texted Kacey for input the night before a podcast recording, but through a Google calendar invite mishap, the recording wasn’t on Kacey’s schedule for the next morning. Dun dun duuun. So what ended up happening? Listen and find out, because we’re addressing that text exchange from both sides – including the chain reaction of thoughts and feelings that were set off in its wake. Because setting boundaries isn’t for the faint of heart. It’s not lighting a candle and speaking in gentle tones. It’s challenging, it’s triggering (yep), and sometimes you feel like barfing when it’s necessary to put a boundary in place and honor it. So what does all that look like IRL? How do you know you need to set a boundary? And what are some of the specific challenges you might face along the way? This episode will help you look at all of the above through the integrated, intentional PodMakers lens. Whether you manage a chronic illness like Kacey, or you’re the primary parent for set days each week like Carin, or you’re somewhere in the middle, you’ll find common ground with us as we dig into the importance of boundaries – as well as inspiration and encouragement for creating boundaries that serve you well. RESOURCES MENTIONED IN THE EPISODE: Chani podcast (https://podcasts.apple.com/us/podcast/astrology-of-the-week-ahead-with-chani-nicholas/id1617319253) for astrological advice Moonbeaming podcast (https://podcasts.apple.com/us/podcast/moonbeaming/id1534226791) for the modern witch and magical thinker Off The Grid podcast (https://podcasts.apple.com/us/podcast/off-the-grid-leaving-social-media-without-losing-all/id1610399726) for leaving social media without losing all your clients In Sight: Exposing Narcissism podcast (https://podcasts.apple.com/us/podcast/in-sight-exposing-narcissism/id1613030538) for understanding narcissism, parentification and emotional abuse I Have ADHD | The Power of Therapy for Rejection Sensitivity (https://ihaveadhd.com/the-power-of-therapy-for-rejection-sensitivity/) I Have ADHD | Maybe I’m Not the Problem: Understanding Emotional Abuse (https://ihaveadhd.com/podcast-episode-200-maybe-im-not-the-problem-understanding-emotional-abuse-with-helen-villiers-and-katie-mckenna/) Visit Carin Huebner’s website (https://www.carinhuebner.com/) to connect about podcast production + urban farming Visit Kacey Hayes’ website (https://www.kaceyhayes.com/) to connect about podcast guesting, show notes + dog mom life

13. 

    12 Oct 2023

    Why Podcast Guesting?

    Maybe it’s just us (it’s not), but podcast guesting seems to be having A Moment. It’s because as this medium has evolved and gained popularity, we’re realizing the power of podcasts for growing our online businesses. Kacey even shifted the whole foundation of her business to support podcasters and guests. But… Why should you care? Because if you’re an online service provider, the probability that your potential clients are listening to podcasts is HIGH. Compared to social media – where users typically show up to be entertained or zone out – podcast listeners are eager to learn and find solutions to their problems. Plus, podcast listeners are 45% more likely than the rest of the population to have a household income of over $250k. With that information in mind, Dear Listener, it can only be a benefit to your business to get yourself in front of those potential clients by positioning yourself as a knowledgeable podcast guest where they’re already listening. In fact, as much as we love having a podcast, it’s not for everyone. If you’ve been hesitant to start a show of your own but you still want to tap into the business marketing potential of pods, maybe podcast guesting is your sweet spot. In this episode of PodMakers, you’ll learn more about: - How to make the popularity of podcasting work for you - How podcast guesting could be effective for your business - What to consider about you and your biz before making the leap into guesting - Why being a podcast guest builds your credibility - Ways to prepare for more visibility in your biz RESOURCES: Heal + GO PUBLIC Episode 70 (https://open.spotify.com/episode/7oVcv1MdFtwBUZPLlnC9Ss?si=f46b67a56f2b45a9&nd=1): Going Public and Being a Great Guest w Podcast Guest Pitching Expert Kacey Hayes Carin Huebner’s website (https://www.carinhuebner.com/) to connect about podcast production + urban farming Kacey Hayes’ website (https://www.kaceyhayes.com/) to connect about podcast guesting, pod blogs + dog mom life

14. 

    28 Sept 2023

    Pivoting as Creatives in Business

    The benefits and challenges we face when we pivot as creatives in business can run the absolute gamut (especially depending on the type of business you’re in), but we think we’ve found some common ground here. As pod makers, we can see and understand the unique threads that connect all our human components whether we’re parenting, running our businesses, or pursuing our hobbies and how that all affects how we show up to our business – and how we show up to the mic. And at PodMakers, we want to honor ALL the sides of us. We’re integrated beings that get to draw on all of our past experiences to grow our skills, whether we think those experiences “count” for something or not. It all counts. Just a few questions we’re answering in this episode are: - What does it mean to pivot in business? - How do we give ourselves permission to do so? - Is there a best way to pivot FOR US? You ARE free to pivot in business. When you connect with your inner knowing (woo but true), you get to decide the next branch of your path. There is no “stay in your lane” rule anymore. We can’t wait to deep dive with you and support you along your pod making journey. Resources mentioned in the show: Gretta Scholten’s (https://grettacoaches.com/) time management coaching The Subtle Art of Not Giving a F*ck (https://www.amazon.com/Subtle-Art-Not-Giving-Counterintuitive-ebook/dp/B019MMUA8S/ref=sr_1_2?keywords=the+subtle+art+of+not+giving+a+f*ck&qid=1690909763&sr=8-2) The RobCast: Quote Yourself (https://podcasts.apple.com/ca/podcast/quote-yourself/id956742638?i=1000565718238) CONNECT WITH US: Connect with Carin (https://www.carinhuebner.com/) for podcast editing and strategy Connect with Kacey (https://www.kaceyhayes.com/) for content support or guesting strategy

15. 

    14 Sept 2023

    The Pressure To Be Everywhere As Business Owners

    If you’re like us, you can play mind games with yourself when it comes to your productivity, your enoughness, and your self-judgment when your brain is trying to convince you that you’re missing the mark in your online business. “I want to be booking as many consults as they are…” “What if I started showing up on LinkedIn, too?” “Maybe I can use their Instagram strategy to convert leads.” “Don’t I need to have more coffee chats?” Hidden in all of these thoughts are the ‘shoulds’ we’re actually burdening ourselves with unnecessarily. Today’s episode is here to help us all question the things we’ve assumed about ourselves in our businesses! For example, Do you actually need to book a ton of consults? Is LinkedIn where your people are? How are you using Instagram now, and what are your expectations? Have coffee chats been a good source of clientele in the past? Whether it’s social media, networking events, creating content, or podcasting that feels like a slog right now, we’re here to help you consider the root source of that resistance and figure out a way forward. You’re allowed to show up differently than ‘everyone else’ – what matters is that you choose a path that’s aligned and sustainable for YOU. A few highlights from this conversation: Find and lean on your business bestie What this pressure looks like for Kacey and Carin How that pressure affects us negatively What we do to alleviate the pressure in a holistic, intentional way The power of questioning everything “Resistance as discernment” CONNECT WITH US! We’d really love it if you did… To chat podcast production, spirituality or urban farming, find Carin on her website (https://www.carinhuebner.com/) To chat pod guesting, content repurposing, fiction books, or dessert-baking, find Kacey on her website (https://www.kaceyhayes.com/) Mentioned in the episode: Book: Wordslut (https://www.amazon.com/Wordslut-Feminist-Taking-English-Language/dp/0062868888/ref=sr_1_1?keywords=wordslut&qid=1692116722&s=books&sr=1-1) by Amanda Montell Book: The Subtle Art of Not Giving a F*ck (https://www.amazon.com/Subtle-Art-Not-Giving-Counterintuitive/dp/0062457713) by Mark Manson Podcast: BBC Radio 4’s Witch (https://podcasts.apple.com/us/podcast/witch/id1689202300)

16. 

    31 Aug 2023

    Answering Your Burning Podcast Questions Pt. 2

    Welcome to part two of our Dear Abby-ish podcast questions! We took questions from coaches and online service providers who are either already a podcaster themselves or are very interested in becoming a podcaster to market their online business. All of us need guidance along this pod making journey, and Carin and Kacey (the duo behind PodMakers) are all about transparency and sharing whatever we know that can help you progress as you show up to the mic to give value to your listeners on the regular. The first episode covered topics like: Licensing for intro/outro music Copyrighting your podcast name Consistency in podcast recording: what it really means and what we make it mean When you should DIY your editing/producing vs hire a professional, like Carin How to gauge a podcast’s “success” - is it metrics or something deeper? The internal emotional and mindset work we all face in order to show up and share our voice If you haven’t heard the first half of this two-parter yet, go ahead and give that one a listen so you’re on track for what we build on in this episode. On to answering the rest of your burning podcast questions! In addition to serving as a great case study for showing up in your imperfection (Carin fighting a cold, Kacey’s internet dropped out mid-recording, but we make it WORK - listen and you’ll know what we mean), we’re also diving into topics like: Why many pod makers (us included) are tempted to filter ourselves on the mic and how to get past that urge [2:17] Favorite software for recording and editing podcasts [15:29] How to create those cute sound clips for social media - but like, should you? [18:31] When it’s worth it to clean up old episodes vs when it makes sense to move forward [21:59] Allllll things tech like headphones, mics, boom arms, shock mounts, and more [30:53] Ready to dive deeper in your pod making journey? CONNECT WITH US: Connect with Carin (https://www.carinhuebner.com/) for podcast editing Connect with Kacey (https://www.kaceyhayes.com/) for podcast guesting or content support

17. 

    31 Aug 2023

    Answering Your Burning Podcast Questions Pt. 1

    Dear Abby, but make it pods! Podcast questions - we all have ‘em, whether we’ve been at the podcasting game for a while or we’re just starting out. Since our goal here at PodMakers is to equip you with as much knowledge as possible for you to make empowered podcasting decisions, we opened our little ears up for some of those burning questions! With Carin’s expertise in all things production, editing, and tech as well as the internal work it takes to get to the mic in the first place… And Kacey’s expertise in how to market your business through intentional podcast content and grow your reach organically as a podcast guest… We tag-teamed your Dear Abby/Dear PodMakers podcast questions one by one, and we go deep to show you that podcasting is first and foremost a creative endeavor. Seems obvious, right? But it’s easy to forget in the world of online business marketing that creativity, artistry, and our own specific footprint is what truly makes the magic. (Not the tech gadgets or the content formulas or the intro-outro music, as fun as those components are ;) But even once we decide to start a podcast or revisit our existing podcast strategy, it opens up a whole other host of questions. What’s our purpose? Who are we speaking to? And how can we harness our own human brain and make it work for us in a way that we can pod smarter, not harder? We got so many great submissions that this is just part one of our podcast questions two-fer episode. We combine our personal experience working with clients in the podcast space as well as our firsthand experience AS podcasters to speak to a wide range of topics, including: Licensing for intro/outro music [4:06] Copyrighting your podcast name [9:50] Consistency in podcast recording: what it really means and what we make it mean [16:25] When you should DIY your editing/producing versus hire a professional like Carin [16:35] How to gauge a podcast’s “success” - is it metrics or something deeper? [19:39] The internal emotional and mindset work we all face in order to show up and share our voice [30:10] We can’t wait to dive deep with you and support you along your pod making journey. Ready to take the next step in showing up and being heard? Connect with Carin (https://www.carinhuebner.com/) for podcast editing Connect with Kacey (https://www.kaceyhayes.com/) for podcast guesting or content support

18. 

    31 Aug 2023

    What Do People Think Podcasting Is?!

    As creators in the podcast space, we get really curious about what people who aren’t in this space with us observe about podcasting: as an industry, as a medium, as a thing in the world in general. But it’s particularly interesting to get a sense of what people think podcasting is as it pertains to our own work as individuals and as online business owners. Some people think our podcast IS our job (we wish). Others wonder if we’ve worked with any podcasters they’d recognize (maybe?) And there’s yet another group (as Kacey can attest) whose eyes just glaze right over when you try to explain anything about what you do as a podcast service provider… For us, it’s a fascinating study in human behavior, so of course it’s the perfect topic for a podcast episode. What do people think we do, and why do they think we do it? Have our own opinions and perceptions changed from the first time we started listening to podcasts? How does podcasting actually work when it comes to using it for your business? And what are some of our favorite things about this industry we love so well? These are aaaall questions we’re dissecting today, so join us as we break it all down. Kacey’s story of being in the podcast industry and people’s perceptions of it [1:58] Carin’s backstory and how it goes when people find out she’s in the pod space [5:10] What we initially thought about podcasts [10:01] The power of story in the podcasting medium [15:50] Okay but WHAT IS podcasting? [20:52] Misconceptions of what it means to have a podcast [22:17] Podcasts as a creative iteration of radio [25:55] What most of our clients are doing with podcasts [26:54] Are you ready to take the next step in your podmaking journey with aligned support in your corner? Connect with Carin (https://www.carinhuebner.com/) for podcast editing Connect with Kacey (https://www.kaceyhayes.com/) for podcast guesting or pod content reimagining

19. 

    24 Aug 2023

    This Is Podmakers

    Do you ever wonder how podcasting could help your business, or even if you’re doing business "right"? Do you ever wonder what it takes to start and maintain a podcast, or about the reasons for starting and maintaining one? Do you ever wonder what other business owners and podcasters are going through behind the scenes, away from the highlight reels and shiny filters of social media? Pull up a chair at the PodMakers table. PodMakers is born from the musings of Kacey Hayes and Carin Huebner. As professionals in the podcast space as well as close friends, we realized we should be sharing our never ending text conversations about the challenges and joys of podcasting and business ownership out loud. From technical pieces like podcast editing and content repurposing to the deeper personal aspects of what it takes to get past the fear and perfectionism to hit record, we’re exploring it all with you: our community of pod makers. When we can share our struggles and triumphs in an honest, insightful way, we create connection and give others the encouragement to keep going. Your voice matters, and the world needs to hear it. We’re here to help you show up intentionally and be heard. Our work supports online business owners, coaches, authors, and healers by taking technical and marketing efforts off their plate, giving them the space and freedom to focus on what matters most. Learn more about Carin at carinhuebner.com. Connect with Kacey at kaceyhayes.com.

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