All over the world, podcasts are helping creators and audiences connect with each other on the topics they’re passionate about. Whether you’re interested in cooking or crime stories, business growth or Buffy The Vampire Slayer, there’s a podcast out there for everyone - and there’s never been a better time to get involved.
From the makers of Campaign, PodPod’s editorial mission is to serve the people that make podcasting happen, from the talented professionals in front of and behind the microphone, to the platforms, commissioners, advertisers and media agencies fuelling its explosive growth. We make sense of the strategies and business models that can help you produce, grow and monetise your podcast, and provide expert market analysis allowing advertisers to extract the maximum value from their investments.
PodPod delivers breaking industry news, in-depth insights, expert equipment reviews, and much more. To find out more about how to make podcasting work for you, visit us at podpod.com, sign up for our daily bulletin, or subscribe to the PodPod Podcast wherever you listen to podcasts. Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Over the last year and a half, PodPod has spoken to a range of fantastic guests about a huge variety of topics, and we hope you’ve found them as inspiring and enlightening as we have. Whether you’re a podcast marketer, an indie creator or a seasoned producer, we hope you’ve enjoyed listening to PodPod.
As we bring the podcast to a close, Rhianna Dhillon, Adam Shepherd and Reem Makari take a look back at some of their highlights from the show, discussing their favourite guests, and reflecting on their biggest takeaways from the industry.
Hosted by Rhianna Dhillon, and produced by Ollie Peart for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
20 Feb 2024
Podcast Advertising Summit: Crafting a killer campaign
Podcasts are a channel with rich potential for advertisers, but while an increasing number of brands are making podcasts part of their media mix, many have yet to explore significant investments in the podcast market. These organisations are missing golden opportunities to leverage engaged and attentive audiences.
At PodPod and Campaign’s Podcast Advertising Summit last month, the topic of how best to approach these opportunities was a key point of discussion. This week, we’re bringing you one of the conference’s expert panel sessions, including Hiscox UK head of brand marketing Ed Birth, Vicky Handley, brand communications lead for Lloyds Banking Group, Spotify’s Ed Couchman, head of sales for Northern Europe, and Steven Dunlop, founder and CEO of AMA, moderated by PodPod’s Reem Makari.
Produced by Ollie Peart for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
13 Feb 2024
Novel: The secret to great podcast ideas
Every great podcast starts with a great idea, but looking at a blank page, it can often feel like finding that spark of inspiration is an impossible task. The secret to coming up with successful podcast concepts may seem like a mystical art, but there are a range of proven tips, tricks and strategies that seasoned professionals use to fuel their creativity.
Production company Novel is among the best in the industry at sniffing out a strong story, as demonstrated by a string of hits spanning a wide range of genres, including The Girlfriends (https://www.podpod.com/article/1845096/a24-adapt-true-crime-podcast-girlfriends-tv-series), Stolen Hearts (https://www.podpod.com/article/1810413/wondery-novel-partner-launch-new-true-crime-podcast) and 28 Dates Later (https://www.podpod.com/article/1845672/comedian-grace-campbell-host-dating-podcast-iheart-novel). This week we speak to Novel’s creative director for development, Willard Foxton, about how he and his team identify great podcast ideas, the perils of pitching, and why diversity is at the heart of a great development strategy.
Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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