PodSpot is the HubSpot podcast built for regulated and professional services firms - helping financial services, legal, and professional services leaders get more out of their CRM and revenue operations. Brought to you by UK Diamond HubSpot Partner, Karman Digital.
In episode 70 of PodSpot, Jon Pittham shares his key takeaways from UNBOUND 2026, HubSpot’s flagship conference in Boston.
Jon explores HubSpot’s move towards an agent-led CRM, including Agent Hub, Agent Builder, Context Home and the growing capabilities of Breeze Assistant. He also looks at Marketing Studio 2.0, HubSpot Work Management, Revenue Agent and changes designed to make the CRM easier for individual users to navigate.
With many AI features moving towards credit-based consumption, Jon considers why businesses will need to connect the cost of agents to measurable business value. He also reflects on Dharmesh Shah’s approach to building with AI and why experimentation, measurement and collaboration matter.
Underneath the new technology is a familiar requirement: reliable data and strong governance. Jon explains why organisations need to get those foundations right before giving AI agents greater autonomy inside their CRM.
Key discussion points:
- 02:16 - AI Focus: Agentic CRM & LLMs
- 08:26 - MCP: Claude, Copilot & Integrations
- 11:32 - Revenue Agent & Revenue Hub
- 13:50 - Commercials & Credit Consumption
- 16:56 - Dharmesh’s TEAM Framework
- 18:32 - Key Takeaways & Next Steps
28 Aug 2026
E69: Agents in HubSpot: What They Actually Do (and How to Build Your Own)
Jon Pittham interviews Maxime Lauricella about how HubSpot AI agents complete CRM tasks and how businesses can build their own for professional services.
30 Jul 2026
E68: Beyond the CRM: How Data Drives Value Creation in Private Equity
Host Jon Pittham interviews Dylan Grevatt about how CRM, relationship intelligence, and data quality drive value creation in private equity-backed organizations.
Who has been a guest on PodSpot - The UK HubSpot Podcast
Names identified in recent episode analyses. Showing up to five guests.
Maxime Lauricella
Sarah McDevitt
Fae Gilfillan
Grace James
Hank Lander
Reach and audience
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Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 32 / 100
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Quality
32
Social presence
0
YouTube
0
Engagement
81
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