by Sara Joelle
Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and bullshit), and the creative minds trying to balance it all. New episodes every Thursday!
Language
🇺🇲
Publishing Since
1/6/2025
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
May 28, 2026
Host Siece Campbell shares practical strategies for disconnecting from online business guilt-free, empowering entrepreneurs to embrace rest without losing relevance.
May 21, 2026
Host Sara Joelle interviews copywriter Amy Hanneke about her journey of self-discovery and the true power of mentorship.
May 14, 2026
<p>My best friend Sarah Kleist showed up today, kicked me out of the host seat, and decided she was running the show… and I let her.</p><p>(Ok fine, I planned it, but still!)</p><p>Welcome to Episode 1 of the Switcheroo Series — where my closest friends get to interview me, ask their nosiest questions, and finally get answers to the stuff I never think to bring up on my own.</p><p>Sarah Kleist is a Showit website designer, a professional actor / theater kid, a certified podcast addict, and — per a Forbes article she somehow forgot existed — one of the most talented designers in the game. She's been to Cape Cod at least three times, and I love her dearly, so she was the perfect person to go first!</p><p></p><p>TOPICS & TANGENTS</p><p>— A perfect day on Cape Cod, narrated in painfully specific detail</p><p>— The lore behind the Cape Cod Instagram account</p><p>— How I use trial reels</p><p>— Is it easier to start a design business or a copywriting business? (We fought about it, and it was fine, we're from Boston and New York)</p><p>— What I would change if I were running Kleist Creative</p><p>— The template subscription idea that the listeners might actually be able to make happen (DM Kleist if you want it)</p><p>— How to handle client feedback you disagree with, without being a bitch about it</p><p>— What I would do for a living if copywriting and teaching didn't exist (you’ll literally never guess)</p><p>— Foundational blogs every branding and website designer needs to launch with</p><p></p><p>POINT OF THE STORY</p><p>Sarah Kleist is the best Showit website designer, and you should definitely hire her.</p><p>Love you, mean it. 🖤</p><p></p><p>KLEIST LINKS</p><p>— Follow Kleist on <a href="https://www.instagram.com/kleistcreative/" rel="noopener noreferrer" target="_blank">Instagram</a></p><p>— Check out her obviously kickass <a href="https://sarahkleist.com/" rel="noopener noreferrer" target="_blank">website</a></p><p>— Download Kleist’s viral freebie: <a href="https://sarahkleist.com/to-done-list-notion-template" rel="noopener noreferrer" target="_blank">The To-Done List</a></p><p>— <a href="https://betweenthelinescopy.com/kleist-creative" rel="noopener noreferrer" target="_blank">BTL Copy x Kleist Creative</a> - hire us together!</p><p></p><p>BTL LINKS</p><p>— All of my website copy resources:</p><p><a href="http://betweenthelinescopy.com/web-copy" rel="noopener noreferrer" target="_blank">betweenthelinescopy.com/web-copy</a></p><p>— All of my email marketing resources:</p><p><a href="http://betweenthelinescopy.com/email-marketing" rel="noopener noreferrer" target="_blank">betweenthelinescopy.com/email-marketing</a></p><p>— Take my website copywriting course:</p><p><a href="http://betweenthelinescopy.com/sprint" rel="noopener noreferrer" target="_blank">betweenthelinescopy.com/sprint</a></p><p>— Sponsor this podcast (or my newsletter!):</p><p><a href="http://betweenthelinescopy.com/sponsorships" rel="noopener noreferrer" target="_blank">betweenthelinescopy.com/sponsorships</a></p><p>— Follow me on Instagram at</p><p><a href="http://instagram.com/btlcopy" rel="noopener noreferrer" target="_blank">instagram.com/btlcopy</a></p><p>OR</p><p><a href="http://instagram.com/capecodcierge" rel="noopener noreferrer" target="_blank">instagram.com/capecodcierge</a></p><p>— Subscribe to my marketing newsletter at</p><p><a href="http://www.betweenthelinescopy.com/subscribe" rel="noopener noreferrer" target="_blank">www.betweenthelinescopy.com/subscribe</a></p><p>— Subscribe to my ADHD newsletter at</p><p><a href="http://bysarajoelle.substack.com/" rel="noopener noreferrer" target="_blank">bysarajoelle.substack.com</a></p><p>— Subscribe to my copywriter-only newsletter at</p><p><a href="http://btlcopy.myflodesk.com/open-loop" rel="noopener noreferrer" target="_blank">btlcopy.myflodesk.com/open-loop</a></p><p>— Subscribe to my designer-only newsletter at</p><p><a href="http://btlcopy.myflodesk.com/for-designers" rel="noopener noreferrer" target="_blank">btlcopy.myflodesk.com/for-designers</a></p><p>— Check out my website at</p><p><a href="http://www.betweenthelinescopy.com/" rel="noopener noreferrer" target="_blank">www.betweenthelinescopy.com</a></p><p></p><p>OTHER LINKS</p><p>— <a href="https://www.youtube.com/watch?v=llhmCuAphCU&list=RDllhmCuAphCU&start_radio=1" rel="noopener noreferrer" target="_blank">Sarah Kleist’s "Defying Gravity" pop-punk YouTube cover</a></p><p>— <a href="https://www.instagram.com/capecodcierge/" rel="noopener noreferrer" target="_blank">My Cape Cod alternate Instagram account</a></p><p>— <a href="https://www.forbes.com/advisor/business/software/small-business-website-design/?fbclid=PAVERFWARN6YRleHRuA2FlbQIxMABzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAaf68YAITrxNL7CpIt2EpWJP0x1pBSofYWhs2-OJMF_aPSkpG8A-jUDoS1_QHA_aem_dVf9xea4qrRtQ2ZiS-XmCg" rel="noopener noreferrer" target="_blank">Forbes article about Sarah Kleist</a></p><p>— Point of the Story episodes mentioned: <a href="https://pod.link/1790846855/episode/MTY4NThhMjUtMGU0Yi00MjNkLWI0MWMtYmI3NmU4NWZhMDE2?view=apps&sort=popularity" rel="noopener noreferrer" target="_blank">Why Your Website Feels Off, And How to Fix It with Sarah Kleist</a>, <a href="https://pod.link/1790846855/episode/YWUyNTM3YzItMTMyZS00NTBmLTgwOTktZGQ0ZjgxOGE1NGYz?view=apps&sort=popularity" rel="noopener noreferrer" target="_blank">SEO for People Who’ve Been Avoiding It with Mariah Magazine</a>, <a href="https://pod.link/1790846855/episode/ZTQ5NWU5MGMtYjk5Ny00N2YxLThlZmUtZTE1OWI2ZTFjYjQ2" rel="noopener noreferrer" target="_blank">How To Make Your Old Blogs Relevant Again: Inside the Biggest SEO Hack With Maven Made Copy</a></p><p>Mentioned in this episode:</p><p>For $31/mo, get FIVE personal story prompts a month for your newsletter!</p><p><a href="https://point-of-the-story.captivate.fm/swipe-file"> Sara's Swipe File: A Newsletter Storytelling Subscription</a></p>
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Amy Hanneke
Guest
Madison Dearly
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Braden Adam Drake
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Tori Sprankel
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Jillian Minter
Guest
Vix Meldrew
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EMILIE NUTLEY
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Sabah Yaqoob
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Matt Ward
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SHANNON VONDY
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Katie Creative Co
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Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and bullshit), and the creative minds trying to balance it all.
New episodes every Thursday!
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