A podcast about the AdTech industry and its controversies, tools, and trends. Here, advertising and monetization experts come together to share their insights, ask the big questions, and, believe it or not, find some common ground along the way... Maybe. We’ll see.
Join our conversations — and learn more about the state of the industry and new ways to increase revenue and boost businesses, locally and globally.
In this episode, we're getting into the big topic: DSP investment decisions. Together with our speakers, we're exploring what drives mobile growth and programmatic spend today. Is it better data, better tech, or better partnerships? Our host Neha Dawar sits down with Dumitru Cazacu (Liftoff Mobile) and Khalid Izbarov (Yango Ads) to find out.
31 Aug 2026
What wellness apps get wrong about healthy growth
Why do wellness apps struggle at scaling? Explore LTV modeling, subscription retention, and the unit economics blind spots draining your mobile revenue. Our host Neha Dawar sits down with Vadim Chernikov (Endel) and Daria Gordeeva (Yango Ads App Campaigns) to find the healthy ways the wellness industry can follow.
31 Aug 2026
Your last-click dashboard is lying to you
As the old ways of measuring ads are failing to keep pace, businesses now seek how to measure performance accurately in a fragmented, privacy-first world. Our host Neha Dawar sits down with Maria Solodilova (Yango Ads) and Mark Fruhan (BidMachine) to unpack how advertisers are navigating the next era of performance.
23 Dec 2025
Your Messaging Is the Problem, Not Your Funnel
Is your SaaS messaging converting? Learn a simple value proposition framework from expert Diane Wiredu in this episode of Points of Growth podcast by Yango Ads.
2 Dec 2025
How Platforms Decide What You Buy
In the this episode, Jugal Limbachiya from Yango Ads and Konstantin von Wedel from Platformance examine how MENA region is reshaping the future of retail media and how retailers can drive growth without harming user experience.
18 Nov 2025
Stop wasting your app marketing budget
Diversifying UA channels is essential for sustainable app growth — especially as marketers face tightening privacy rules, scattered data, and ever-changing algorithms. In this episode, host Neha Dawar sits down with Lorenzo Rossi, co-founder of app marketing agency Replug, and Daria Gordeeva, Business Development Manager at Yango App Campaigns, to break down what it really takes to scale apps in today’s unpredictable landscape.
7 Oct 2025
Superapps know you better than you think
Superapps run Vietnam. They know what you eat, buy, and watch — sometimes before you do. Host Neha Dawar is joined by Hung Luu, Senior Growth Marketing Manager at MoMo, and Thu Nguyen, Business Development Manager at Yango Ads, to unpack how it happened — and what’s next.
23 Sept 2025
"AI will learn to hide its invasiveness and outsmart us"
What role does AI currently play in marketing — is it best kept in the back-end for targeting and budget optimization, or should it also make ad creatives? In the eight episode of Points of Growth, Host Neha Dawar is joined by Linda Kender (MMA Middle East) and Bassem Yousry (Yango Ads) to discuss the topic.
9 Sept 2025
Ignacio Ortiz, X3M: "Adtech used to be free — that was a mistake."
Meet the new season of Points of Growth podcast. In it, Yango Ads professionals talk to global advertising and monetization experts who shape the ever-changing landscape of AdTech. In this episode, Yango Ads’ host Neha Dawar is joined by Ignacio Ortiz, co-founder of X3M ad mediation, for an in-depth conversation on the rapidly evolving world of ad monetization and the transformative role of AI in shaping its future.
11 Aug 2025
Entering new markets to stay
If you wish to expand your business beyond the English-speaking world to reach new customers, you will enter the territory of emerging markets. How do you build your business presence in a local language and culture? And how to advertise effectively across the world?
Our host:
Neha Dawar — Business Development Manager at Yango Ads
Our speakers:
Manfred Schlosser — Director of Advertising Sales for Europe & North America, Yango
Swithin D'Silva — General Manager, Smart Device Business MENA, Yango
Check out our solutions and discover new points of growth for your business: https://tinyurl.com/yango-ads-main
29 Jul 2025
Why in-app ads still exist
Discover how app developers and publishers are rethinking ad monetization in 2025. From rewarded ads to regional strategy, learn what’s driving sustainable revenue without sacrificing user experience.
Our speakers:
Abdullah Homsi — Supply Regional Manager at Yango Ads
Stanislav Fedorov — CEO and Founder of Sensus Games
Our host:
Neha Dawar, Business Development Manager at Yango Ads and host of the podcast
Discover Ad Network by Yango Ads, an advertising solution for app monetization in new markets: https://tinyurl.com/yango-ad-network
15 Jul 2025
KPIs — do we still care?
How do we define a successful campaign in 2025? What are the new metrics to pay attention to? And, finally, should we really care about KPIs that much?
Our speakers:
Madeleine Chill Gabay, Content Lead at Yango Ads
Sebastian Loaiza, Senior Growth Manager at Yango Ads
Our host: Neha Dawar, Business Development Manager at Yango Ads
Discover Yango Ads Space — our solution to boost your ecommerce growth with pay-per-result ads: https://tinyurl.com/yango-ads-space
1 Jul 2025
Monetize it
Business Development Managers Lucas Calixto and Neha Dawar, along with Technical Customer Success Manager Alex Khoroshilov, explore app monetization strategies for 2025 in this interview episode.
16 Jun 2025
Essential advertising toolbox
Product Marketing Manager Daria Gordeeva and Account Manager Rifki Novrian discuss essential advertising tools with Business Development Manager Neha Dawar, revealing how to select solutions tailored to specific business needs in this interview.
27 May 2025
What AdTech is about in 2025
Neha Dawar interviews Malika Kennedy and Deniz Chiftchi about the current state of AdTech, exploring its trajectory and providing insights into the expected trends for 2025.
Who has been a guest on Points of Growth
Names identified in recent episode analyses. Showing up to five guests.
Lucas Calixto
Neha Dawar
Alex Khoroshilov
Malika Kennedy
Deniz Chiftchi
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
7 ratings
Podcast Authority Score: 11 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
23
Social presence
0
YouTube
0
Engagement
0
Contact Points of Growth
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Points of Growth?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
