Pontos de Contato

About Pontos de Contato

Pontos de Contato é um espaço para dialogar sobre Publicidade, Propaganda e Marketing. Tem como propósito catalisar reflexões sobre o mercado e suas práticas de Branding e Mídia. Discutir sobre estratégias de Comunicação Integrada nos ambientes On e Offline, agregando opinião com notícias e pesquisas, conhecimento técnico com estudos acadêmicos. Vivenciamos um momento único e o site pontosdecontato.com.br surge da inquietação sobre as relações sociais, culturais e midiáticas decorrentes de tempos e espaços estabelecidos organicamente ou não, no nosso cotidiano.

Publisher

Pontos de Contato

Category

business

Language

pt

Explicit

No

First episode

28 Jun 2020

Latest episode

12 May 2025

Latest episodes

5 episodes in the feed.

1. 

   12 May 2025

   Economia da Atenção | Ep. 01

   This episode explores the attention economy and its impact on marketing and communication strategies.

2. 

   9 Jul 2020

   Drop #04 - Métricas em Marketing - CPC

   This episode explores cost-per-click (CPC) metrics in online marketing, explaining how to calculate and optimize advertising investments to enhance brand presence and track campaign performance.

3. 

   9 Jul 2020

   Drop #03 - Métricas em Marketing - CPM

   This episode explains how to calculate CPM, or cost per thousand, a key metric for measuring the cost of online advertising investments and brand visibility.

4. 

   9 Jul 2020

   Drop #02 - Métricas em Marketing - CPA

   This episode explores CPA (cost per acquisition) metrics in online marketing, explaining how to calculate the cost of online advertising investments and monitor campaign performance.

5. 

   28 Jun 2020

   Drop #01 - Marketing Digital: 7 Dicas Para Montar Uma Landing Page

   This episode presents seven tips for building an effective landing page to capture clients for your company.

Contact Pontos de Contato

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.