Candid conversations with entrepreneurs, business owners and industry leaders that are making an impact in their industry. This podcast is for you if you're interested in starting your own business, leveling up your side hustle, social media, content creation and influencer marketing.
EPS 151: How to turn content creation into a profitable business (Guest: Austen Tosone)
#151 Austen Tosone recently celebrated working one year as a full-time content creator. She now has eight ongoing income streams and is launching an SEO masterclass. Her secret? Treating what some consider a hobby like the business it is. In this episode, I sit down with Austen and talk about everything from her background in the magazine industry to how she kept her content creation work going throughout the pandemic. Austen shares her advice for creators looking to transform their side hustle into a full-time job. She shares tips about batching content, when to create searchable vs algorithm-based content, missed opportunities she’s seeing from the brand side, and where she sees the creator economy going. If you want to turn your content into a profitable business, this is the episode for you.
Follow for more:
www.instagram.com/poolsidedigital
www.instagram.com/almostffamous
Show Notes:
Celebrating Austen’s first full year as a content creator! We dive into what led her to this point and what it was like being one of the original bloggers.
Austen shares the key strategies she learned working in the magazine industry that she applies to her content creation today.
The importance of learning how to be adaptable, flexible, and resilient in your career.
What does it take to tackle a career in social media?
How the pandemic suddenly changed Austen’s career plan and what she did to keep her content relevant as the world suddenly changed.
How Austen decided she was ready to make the leap into full-time content creation.
Diving into Austen’s eight income streams.
What is the content planning process like and does she focus on one platform over others?
The importance of creating both searchable and algorithm-based content.
Where does Austen see content creation going as an industry?
Missed opportunities for brands looking to work with creators.
What’s next for Austen? We talk about her new SEO masterclass and more.
Mentioned in this Episode:
Austen’s Website: https://austentosone.com/
Keep Calm and Chiffon: https://www.keepcalmandchiffon.com/
Austen’s Instagram: https://www.instagram.com/austentosone/
Austen’s YouTube: https://www.youtube.com/c/austentosone
Austen’s Pinterest: https://www.pinterest.ca/austentosone/_created/
Austen’s TikTok: https://vm.tiktok.com/ZML4KHLMj/
20 Apr 2022
EPS 150: How I'm preparing my business for the baby
#150 This is a solo episode with yours truly and I’m talking about the steps I’m taking to prepare my business (and myself) for having a baby. I share my journey on hiring people, what the goal is by June 1st in terms of workload and how I’m hoping to never take back any of the work I’m delegating out. I share the other steps in my process right now including reviewing my current clients and firing the ones that aren’t aligning, making smaller to-do lists and changing my perspective on what it means to be productive.
www.instagram.com/almostffamous
www.instagram.com/poolsidedigital
6 Apr 2022
How to optimize your YouTube channel for growth (Guest: Chris Jackson)
Episode Description:
#149 With over 15k YouTube subscribers, Chris Jackson understands what it takes to grow a community on YouTube. In episode 149 of the Poolside Podcast, I talk with Chris about his experiences growing his channel, ‘Tiny Blue Games.’ Chris explains what he did to reach his first 1000 subscribers, four strategies to monetize a channel, which content types earn higher income, the importance of branding, and more. He gives actional tips to optimize your channel, including notes about thumbnails, titles, SEO, and the ‘About’ section. Chris explains the importance of paying attention to the right metrics to review your content and goes over how he does this on his channel. YouTube can be a challenging platform to grow on. If you’re looking to start, or grow, a channel, this episode is a great place to start.
Follow for more:
www.instagram.com/poolsidedigital
www.instagram.com/almostffamous
Show Notes:
Who is Chris and what kind of videos does he post on his channel, ‘Tiny Blue Games?’
How to use your side hobbies to build your career skill set.
Why did Chris decide to start a YouTube channel? And how does he maintain it while balancing a full-time job?
Chris’s keys to growth on YouTube and how to give back your time to your community.
What has Chris learned about personal branding since starting this channel?
How to manage creating videos your core audience loves vs ones that will get a greater reach.
Dealing with getting stuck in a niche of content.
Best practices for thumbnails, titles, SEO, and more.
If Chris started over, what would he do to build an audience in 2022?
How to make money on YouTube; 4 potential revenue streams.
Mentioned in this Episode:
Chris’s YouTube channel: https://www.youtube.com/c/TinyBlueGames
Message Chris for marketing support: cjackson@anstice.ca
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