Where pop culture and marketing meet!
Get up to date on what’s happening in the world of pop culture and how it’s impacting marketing trends and strategies.
Plus, enjoy key takeaways you can use on your brand, biz or in your agency too.
Episode 11: From Near Bankruptcy To Brick Empire - Lego's Big Rebuild
Demelza discusses Lego's journey from near bankruptcy to a global icon, highlighting its strategic moves and pop culture partnerships that fueled its epic comeback.
16 Jul 2025
Ep 10: Influencer to Icon? Inside Addison Rae's Rebrand
Demelza analyzes Addison Rae's strategic rebrand from TikTok sensation to pop star, exploring iconic female reinventions and offering insights for personal brand transformations in this episode.
24 Jun 2025
Episode 9 : Labubu Mania - The Rise Of The Monsters
Demelza explores the meteoric rise of Labubu, examining Pop Mart's strategy, social media's impact, and the element of surprise that propelled this collectible to viral fame in 2025.
4 Jun 2025
Episode 8: From Creepers to Creators - The Cultural Impact of Minecraft feat. Doomcutie
Gaming content creator Doomcutie discusses Minecraft's cultural impact with Demelza, exploring the game's influence on pop culture and its dedicated fanbase in this interview episode.
27 May 2025
Episode 7: The Abc's of Sesame Street's Future
Demelza explores the potential future of Sesame Street before the Netflix deal, examining the program's global impact and alternative options for Sesame Workshop.
22 May 2025
Episode 6: Grill'd & The Gatekeeping Tik Tok Strategy
Burger chain Grill’d grew their Tik Tok account significantly by turning their profile private. Demelza looks at the strategy behind the campaign and some of the most impactful burger chain campaigns to date.
In this episode, Demelza looks at how the WWE is one of the most effective content marketing machines we should all be taking note of.
2 Apr 2025
Episode 4 - How Skims Has Rewritten The Marketing Rulebook
In this episode, Demelza looks at how SKIMS has rewritten the rulebook when it comes to marketing the brand and how this has helped turn it into a company worth $4 billion dollars.
16 Mar 2025
Episode 3: The Case Of The Fake Duolingo Owl Death
In this episode Demelza takes a look at the social media frenzy that Duolingo's fake mascot death created and how the brand uses unhinged content to convert.
16 Mar 2025
Episode 2: The Cultural Impact of Charli XCX & Brat
In this episode Demelza looks at the impact Charli XCX's Brat album and marketing had on the zeitgeist in 2024.
16 Mar 2025
Episode 1: Kendrick Lamar & The Superbowl Halftime Show
In this episode Demelza discusses Kendrick Lamar's controversial Superbowl Half Time Show and answers the question if it was the worst half time show of all time?
Podcast Authority Score: 13 / 100
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