Porter’s Product Marketing Podcast

About Porter’s Product Marketing Podcast

Building and marketing AI products isn’t just about innovation — it’s about translating complexity into clarity, and technology into traction. Marketing Pack Leaders is the playbook for leaders at AI scale-ups who want to turn product brilliance into market momentum. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show brings you real stories and proven strategies from the minds shaping the future of AI marketing, product strategy, and go-to-market execution. Each episode dives deep into the playbook of how today’s fastest-growing AI companies position, launch, and scale. From defining your ideal customer to crafting a narrative that resonates, you’ll hear from CMOs, product marketers, and founders who’ve done it — and who share what actually works. Whether you’re leading product marketing at an AI scale-up, launching a new GTM motion, or building your first AI-driven product, this show unpacks: How to bridge the gap between product management, marketing, and sales Frameworks for turning complex AI capabilities into clear customer value Lessons from real-world launches and brand transformations The evolving role of PMM in AI-driven companies Storytelling strategies that connect human emotion to intelligent technology You’ll leave every episode with insights you can immediately use to sharpen your positioning, accelerate adoption, and build a brand that stands out in a noisy AI market. Because in the race to define the next era of intelligent products, great technology alone isn’t enough — you need the story, strategy, and structure to win. 🎧 Subscribe to Marketing Pack Leaders on Apple Podcasts, Spotify, or YouTube — and start building your playbook for AI product success.

Publisher

Josh Porter

Category

business

Language

en

Explicit

No

First episode

18 Nov 2024

Latest episode

7 May 2026

Latest episodes

32 episodes in the feed.

1. 

   7 May 2026

   GTM Strategy for AI Scale-Ups with Tom Malesic

   Building a great AI product is only half the battle. The harder challenge?Getting customers to actually understand it. Many growth-stage AI companies hit the same wall: product, marketing, and sales all operate with different interpretations of the value story. Messaging becomes overly technical, positioning drifts, and go-to-market execution starts breaking down as the company scales. In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits down with Tom Malesic from EZSolution to unpack what effective go-to-market strategy really looks like for AI scale-ups navigating rapid growth and complex markets. Tom brings experience across product marketing, customer engagement, and GTM strategy, helping organizations simplify technical solutions into clear, customer-centered messaging that drives adoption and measurable business outcomes. This conversation explores how AI companies can move beyond feature-heavy communication and create alignment between product, marketing, and sales around a shared understanding of customer value. What This Episode Is About Josh and Tom dive deep into the realities of building GTM alignment inside AI scale-ups. Topics include: • Where AI companies most commonly misalign product, marketing, and sales• How GTM breakdowns show up in pipeline, messaging, and customer adoption• Translating complex technical capabilities into customer language that resonates• Why many AI companies struggle to communicate differentiated value clearly• How to market products customers don’t fully understand yet• What effective GTM strategy looks like in emerging AI categories• The key signals that your GTM motion is working—or quietly breaking down• Why alignment matters more as organizations scale Tom also shares practical insights into how companies can simplify their messaging without oversimplifying their product—and why customer understanding should anchor every GTM decision. Why It’s Worth Your Time For AI scale-ups, go-to-market challenges rarely come from lack of innovation. The real problem is usually translation. Product teams speak technically.Sales teams simplify differently.Marketing creates messaging that sounds good internally but doesn’t fully land with buyers. The result?Longer sales cycles, inconsistent positioning, and stalled adoption. This episode will help you: • Build stronger alignment between product, marketing, and sales• Clarify technical messaging for non-technical buyers• Recognize early signs that your GTM strategy is drifting• Improve adoption through clearer customer communication• Create more consistent execution across the buyer journey If your AI company is scaling quickly but struggling to maintain clarity and alignment, this conversation offers a practical framework for diagnosing and improving your GTM motion. Who This Episode Is For This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including: • Founders shaping market narrative and growth strategy• GTM leaders responsible for scaling pipeline and adoption• Product marketers translating technical complexity into customer value• Revenue leaders aligning sales execution with positioning If you’re responsible for helping customers understand and adopt complex AI solutions, this episode will help sharpen how your company communicates value. About Marketing Pack Leaders Marketing Pack Leaders is the podcast for founders, product marketers, and GTM leaders building authority and revenue in the AI era. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show explores how positioning, storytelling, and go-to-market strategy transform complex products into market momentum. 📬 Subscribe to the Marketing Howl newsletter for more insights on AI product marketing and GTM strategy:https://markethowl.substack.com/ 🎧 Listen on Apple Podcasts, Spotify, or YouTube.

2. 

   6 Apr 2026

   Behavioral Science for Better Product Marketing with Shannon Kearns

   Most product marketing assumes one thing: That buyers are rational. They’ll read your messaging. They’ll evaluate your features. They’ll make a logical decision. But that’s not how people actually buy. Decisions are shaped by emotion, bias, context, and perception long before logic enters the picture. And when product marketing ignores that reality, messaging falls flat, positioning doesn’t stick, and deals stall. In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits down with Shannon Kearns, founder of More Than Said, to explore how behavioral science can reshape the way product marketers think about messaging, positioning, and go-to-market strategy. Shannon has built his career around uncovering what customers actually think and care about through interviews, win-loss analysis, and qualitative research. His work helps companies move beyond internal assumptions and align around real customer language that drives action. This conversation brings that lens into product marketing. What This Episode Is About Josh and Shannon unpack how behavioral science applies directly to product marketing and GTM execution. Topics include: • Why buyers don’t behave as rationally as most messaging assumes • How cognitive biases and emotional drivers influence decision-making • Where product marketing teams unintentionally fight against buyer psychology • How to use customer interviews to uncover what truly drives action • Applying behavioral insights to improve positioning and messaging • Why asking better questions is the foundation of better product marketing • Small behavioral nudges that can help move deals forward Shannon also shares how teams can move beyond surface-level personas and into deeper customer understanding that reflects real-world behavior—not just theoretical models. Why It’s Worth Your Time For AI and B2B technology companies, messaging is often built around features, capabilities, and differentiation. But customers don’t buy features. They buy outcomes, confidence, and clarity. And those decisions are shaped long before a product comparison happens. This episode will help you: • Build messaging that aligns with how customers actually think • Avoid common mistakes that weaken positioning and reduce impact • Use qualitative research to uncover meaningful insights • Improve how your team understands and communicates customer pain • Increase the effectiveness of your GTM strategy through better alignment with buyer behavior If your positioning isn’t resonating, or your messaging feels technically correct but not compelling, this conversation will help you understand why—and what to do differently. Who This Episode Is For This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including: • Founders defining their company narrative • GTM leaders responsible for messaging and pipeline performance • Product marketers translating complex products into customer value • Revenue leaders looking to improve conversion and deal progression If you’re building and marketing AI products in competitive markets, understanding how buyers actually think is one of the most powerful advantages you can have. About Marketing Pack Leaders Marketing Pack Leaders is the podcast for founders, product marketers, and GTM leaders building authority and revenue in the AI era. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show explores how positioning, storytelling, and go-to-market strategy turn complex products into market momentum. 📬 Subscribe to the Marketing Howl newsletter for more insights on AI product marketing and GTM strategy: https://markethowl.substack.com/ 🎧 Listen on Apple Podcasts, Spotify, or YouTube.

3. 

   1 Apr 2026

   Why Physical Experiences Win in an AI World with Mark Stern

   As AI accelerates and digital content floods every channel, something unexpected is happening: Trust is declining. Attention is fragmenting. And differentiation is getting harder. In a world where every company is producing more content, running more campaigns, and competing for the same digital real estate, standing out is no longer just a messaging problem—it’s an experience problem. In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits down with Mark Stern, product marketing and go-to-market leader, to explore how companies can break through the noise by rethinking how they engage buyers. Mark brings a unique perspective, combining experience across B2B SaaS and physical product marketing. His core insight: the future of differentiation isn’t just digital—it’s the intentional combination of digital and physical experiences. What This Episode Is About Josh and Mark unpack how physical experiences can amplify positioning and drive real revenue impact in an increasingly digital world. Topics include: • Why the rise of AI is also creating digital distrust among buyers • How physical products can reinforce positioning and increase perceived value • The concept of intentionality—designing experiences that drive specific customer behaviors • How packaging and physical design can tap into natural human tendencies like collection and memory • Using physical experiences across the customer lifecycle: acquisition, onboarding, and retention • How to align positioning with sales execution using experiential touchpoints • Why physical products outperform traditional “swag” by delivering real value • How unexpected use cases from customers can strengthen your messaging and positioning Mark also shares practical examples of how companies use physical experiences to guide onboarding, accelerate adoption, and create more meaningful engagement with prospects and customers. Why It’s Worth Your Time For AI and B2B technology companies, the challenge isn’t just explaining what your product does—it’s making it stick. Most go-to-market strategies rely heavily on digital channels: ads, emails, landing pages, and content. But those channels are saturated, and buyers are increasingly skeptical of what they see online. This episode offers a different approach. You’ll learn how to: • Break through digital noise with differentiated experiences • Increase engagement and memorability with physical touchpoints • Support sales conversations with tangible, value-driven assets • Improve onboarding and activation through guided experiences • Create stronger emotional and cognitive connections with your brand • Turn positioning into something customers don’t just understand—but experience If your messaging isn’t landing, your deals are stalling, or your brand is getting lost in a crowded market, this conversation will challenge how you think about differentiation. Who This Episode Is For This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including: • Founders defining their company’s positioning and narrative • GTM leaders responsible for pipeline growth and deal velocity • Product marketers translating complex products into clear value • Revenue leaders looking for new ways to stand out in competitive markets If your company is competing in a digital-first world but struggling to differentiate, this episode will give you a fresh lens on how to win. About Marketing Pack Leaders Marketing Pack Leaders is the podcast for founders, product marketers, and GTM leaders building authority and revenue in the AI era. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show explores how positioning, storytelling, and go-to-market strategy turn complex products into market momentum. 📬 Subscribe to the Marketing Howl newsletter for more insights on AI product marketing and GTM strategy: https://markethowl.substack.com/ 🎧

Who has been a guest on Porter’s Product Marketing Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Adam Glick
• Lee Densmer
• Rob Savitsky
• Luke Stevens
• Yariv Adan

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Podcast Authority Score: 7 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

14

Social presence

0

YouTube

0

Engagement

0

Contact Porter’s Product Marketing Podcast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.