Positioning with April Dunford

Positioning with April Dunford

Hosted by April Dunford · April Dunford

5.0from 395 ratings

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71Podcast AuthorityScore out of 100 · How it is scored
48
Episodes
25
Transcribed
395
Ratings
2023
First episode
118K
YouTube views

About Positioning with April Dunford

Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.

Publisher
April Dunford
Category
business · business
Language
en
Explicit
No
First episode
30 May 2023
Latest episode
2 Apr 2026
Apple PodcastsSpotifyWebsiteRSS feed

Latest episodes

25 of 48 episodes have a transcript.

  1. 2 Apr 2026TRANSCRIPT

    Post Positioning - Testing and Execution

  2. 19 Mar 2026TRANSCRIPT

    New Thinking on Market Categories

  3. 5 Mar 2026TRANSCRIPT

    A New Chapter on Differentiated Value

Inside a recent episode

Post Positioning - Testing and Execution

Published 2 Apr 2026 · Transcript excerpt

[…] We may have a step to handle any unspoken objections. And then we would end the pitch with what we call the ask, which is whatever we want the customer to do next. So that's the structure I've been using forever. Because I think this is the best way to test positioning is to translate it into a sales pitch and then test it. I think putting it in a structured sales pitch is really important. And again, two years after I wrote the initial book, I ended up writing a second book called Sales Pitch, specifically to talk about that sales pitch structure, how to build a pitch to that structure in a way that your sales team can get excited about, but also in a way that would allow you to build a pitch that could test your positioning. […]

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Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views
117,707
Score snapshot 15 Sept 2025
Apple Podcasts (US)
4.9 / 5
88 ratings
Spotify
5.0 / 5
307 ratings

Podcast Authority Score: 71 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality
51
Social presence
94
YouTube
86
Engagement
92

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Guest appearances
Books guests

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Questions about Positioning with April Dunford

Who hosts Positioning with April Dunford?

April Dunford host the show. Published by April Dunford.

Does Positioning with April Dunford take guests?

Yes. Guests have been identified in episode analyses.

Where can I read transcripts?

25 of 48 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.

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