Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
Positioning with April Dunford
Claim This Podcastby April Dunford
5.0(338 reviews)
48 episodes
Updated Daily
Accepts GuestsHas Sponsors
71
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality51
Social94
YouTube86
Engagement92
Podcast Overview
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
Language
🇺🇲
Publishing Since
5/30/2023
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71
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality51
Social94
YouTube86
Engagement92
7
Excellent Areas
2
Good Performance
10
Growth Opportunities
excellent
Episode Length
15 minutes
Performing excellently!
good
Show Experience
42 episodes over 1.8 years
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needs improvement
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Every 15 days
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Recent Episodes
April 2, 2026
Post Positioning - Testing and Execution
Host April Dunford explains how to effectively test and execute positioning through live sales conversations and messaging documents for lasting impact.
March 19, 2026
New Thinking on Market Categories
Positioning expert April Dunford explains how to align market categories with differentiated value for clear customer understanding and winning strategies.
March 5, 2026
A New Chapter on Differentiated Value
Positioning expert April Dunford explains how to uncover differentiated value by focusing on customer outcomes, not just features, in this interview.
48 total episodes available with 25 transcripts
Recent guests on Positioning with April Dunford
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
April Dunford
Guest
Georgiana Laudi
Guest
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Frequently asked questions
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- What is Positioning with April Dunford?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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