Post by Post is the podcast where fence and deck builders share the real stories, real struggles, and real lessons behind the fences they build and the businesses they grow. Hosted by Alec Neumeyer of Secure Line Marketing, each episode dives deep with contractors, business owners, and industry experts who are shaping the future of the trades—one post at a time.
From marketing that drives leads, to systems that scale, to the wins and failures that define growth, Post by Post brings you practical insights and honest conversations to help you build a business that stands tall and lasts.
Social Media That Actually Grows Your Business: Daniel Lynch on Consistency, Confidence, and Content
The conversation covers the power of social media, commitment to posting, overcoming resistance to being on camera, personal transformation and confidence, impact of social media on local business, content creation and posting strategy, opportunities and impact of social media, building a strong team and culture, and final words of wisdom for entrepreneurs.
Takeaways
Consistent posting on social media can lead to significant business growth.
Personal transformation and confidence play a key role in overcoming resistance to being on camera.
Building a strong team and culture is essential for business success.
Chapters
00:00 The Power of Social Media
07:01 Overcoming Resistance to Being on Camera
13:19 Content Creation and Posting Strategy
18:24 Opportunities and Impact of Social Media
25:59 Final Words of Wisdom
Follow Daniel Lynch:
Facebook: https://www.facebook.com/LynchsLawnAndFenceLLC (https://www.facebook.com/LynchsLawnAndFenceLLC)
Youtube: https://www.youtube.com/@LynchsLawnandFenceLLC-x4t (https://www.youtube.com/@LynchsLawnandFenceLLC-x4t)
Website: https://lynchslawnandfencellc.com/ (https://lynchslawnandfencellc.com/)
16 Jan 2026
60 Years in Fencing: Fenceworks on Family, Branding, Marketing, and Expansion
Fenceworks, a third-generation fence contractor, shares its origin story, marketing evolution, expansion into recreational equipment, specialized services, and adaptation to technological changes. The company emphasizes finding a unique voice in marketing and offers advice for new fence company owners.
Takeaways
Evolution of marketing from traditional mailers to social media
Importance of finding a unique voice in marketing
Chapters
00:00 Introduction to Fenceworks
06:59 Expansion into Recreational Equipment
13:25 Operational Burden and Customer Communication
19:22 Social Media Strategy and Results
26:54 Adapting to Technological Changes
Follow Fenceworks: https://theguyon41.com/ (https://theguyon41.com/)
29 Dec 2025
Legacy, Family, and Customer Service: How to Build a Fence Business That Lasts with Jeremy Verhoef
The conversation with Jeremy from All Around Fence covers the legacy of the company, the challenges and benefits of working with family, the importance of customer service, and the preparation for the future. Jeremy shares insights on starting a fence or deck company and emphasizes the significance of family and customer service in the business.
Takeaways
Family comes first in the family business
Customer service is the key to longevity
Chapters
00:00 The Legacy of All Around Fence
07:25 Working with Family
14:36 Customer Service and Longevity
31:36 Preparing for the Future
38:40 Starting a Fence or Deck Company
19 Dec 2025
Scaling the Smart Way: How Heartwood Fence Built Systems for Multi-Location Success with Fadi Maksad
Dive into a conversation with Fadi Maksad, founder of Heartwood Fence in Virginia Beach, as he shares how strategy, systems, and structure fueled his company’s multi-location success. Fadi breaks down the real-world challenges of expanding into new markets, from preparing teams and processes to balancing day-to-day operations while scaling.
You’ll learn how Heartwood built rock-solid systems — from scorecards and documentation to marketing decisions and referral-based growth — to prepare for sustainable expansion. If you’re planning to grow your fence business beyond a single location, this episode is packed with practical lessons and proven frameworks for doing it the right way. https://www.heartwoodfenceva.com/ (https://www.heartwoodfenceva.com/)
Takeaways:
How to choose the right marketing sources for scalable growth
Key systems for pulling out of daily operations
Steps to build a foundation for multi-location expansion
Chapters:
00:00 Starting Heartwood in Virginia Beach
05:27 Benefits of Multiple Locations
10:28 Systems for Pulling Out of Day-to-Day Operations
15:40 Building for Expansion
25:35 Preparing for New Location Expansion
5 Dec 2025
Building Fencing Success: From Irish Pub to 900 Fences a Year - With Conall Finn, Crusaders Fence
In this episode of Post by Post, we dive into the inspiring journey of Conall Finn, who transitioned from managing bars to building a thriving fencing business. Discover how Conall's entrepreneurial spirit led him to establish Crusader Fence, achieving remarkable growth to 900 fences a year. Join us as we explore the challenges, strategies, and lessons learned along the way, offering valuable insights for aspiring entrepreneurs in the fencing industry and beyond.
3 Dec 2025
How Sales Skills Powered an Explosive First Year – with Logan Tharp, Fence Haven
In the very first episode of Post by Post, host Alec Neumeyer sits down with Logan Tharp, founder of Fence Haven. Logan shares the story of launching his fence company, the challenges of starting from scratch, and how his strong sales skills helped him achieve an incredible first year in business.
Whether you’re a seasoned contractor or just getting started, this conversation is packed with insights on mindset, growth, and what it really takes to build momentum in the fencing industry.
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Apple Podcasts (US)
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1 ratings
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