Pour It Out is a marketing podcast for health brands who refuse to be bland. Hosted by Brand & Digital Marketing Strategist Rachel Hawkins, Pour It Out blends actionable brand and marketing insights with frank conversations, all designed to help you build an in-demand health brand.
Host Stephanie May Wilson announces the end of the Pour It Out podcast, explaining her decision to create space for bigger future projects.
11 Jun 2025
NIKE X SKIMS Give a Lesson In Brand Partnerships, A Social Media Collab Gone Wrong & When To Retire an Offer with Millie Padula.
Millie Padula and the host analyze the success factors of brand partnerships using NIKE x SKIMS, discuss social media collaboration failures, and explore offer retirement strategies in this interview episode.
4 Jun 2025
Battling Influencers, Industry BS & Owning Your Voice. How to Build a Bold Brand That Turns Heads with Jono Steedman, Founder of Bite Me Nutrition
Jono Steedman, founder of Bite Me Nutrition, discusses building a bold brand by rejecting industry norms and using a straight-talking approach to redefine success as a health practitioner in this interview.
10 Apr 2025
We Built a 7-Figure Business in 3 Years! How Two Physiotherapists Created a Values-Driven Brand With Impact with Melissa Williams, Co-Founder of Zebras Australia
Hey friends and welcome to another Building The Brand episode. My guest today is Melissa Williams - an integrative physiotherapist, educator, and the Co-Founder and director of Zebras Australia, an interdisciplinary healthcare clinic dedicated to putting an end to less-than-positive healthcare experiences for those identifying as a zebra. Under her leadership, Zebras Australia has grown into a trailblazing team of twenty-two healthcare professionals with offers spanning physiotherapy, exercis...
5 Apr 2025
A Look Inside Markerita. What You’ll Learn, Client Stories & Your Final Call To Join
Enrollments to Markerita are open now, but only for a limited time. In this bonus episode, I take you behind the scenes of the program and invite the Markerita community to share their experiences, wins and advice for those sitting on the fence about joining. Places in the program are limited, and filling up FAST. Doors close Friday, April 11th or when places are filled - whichever comes first. Click here to learn more and join Markerita today. Enrollments to Markerita are open now, but o...
19 Mar 2025
TBH Skincare Give Us A Lesson In Re-Branding, How Important is Brand Voice, And Is $9000 Too Much For Social Media Management? With Alyce Greer
Helloooo friends! On today’s show, I spoke to Alyce Greer about all things brand voice, strategic copy and TBH Skincare’s recent rebrand. We dove into how community engagement shapes branding, why customer feedback is so important, and what businesses should keep in mind when rebranding. Plus, we shared our top tips for finding your brand’s voice and personality and whether social media agencies are worth the money. Tune in for all the juicy details! Time Stamps 02:42: Rebranding @tbhskincar...
12 Mar 2025
I Built an Instagram Audience of 184K Followers—and Turned It into a Thriving Business. Here’s What Actually Matters for Growth with Penny Blunden, Founder of Sick Happens
Hellooo and welcome to this Building The Brand episode of Pour It Out with Penny Blunden. Penny is a paediatric nurse and the founder of Sick Happens - an online education platform that teaches anxious parents what to do when their kids, inevitably, get sick. With both a Bachelor's and Master’s of Nursing under her belt and 15 years of experience working as a nurse, it’s safe to say that Penny knows a thing or two about navigating sickness in kids. This episode is a must-listen for anyone who...
7 Mar 2025
BRB - On A Date With Cyclone Alfred 🌪 Plus The Inside Scoop On What's Coming This Month
Heyyy friends! I've gone rogue and recorded a bonus episode for you whilst bunkered down and awaiting the arrival of Cyclone Alfred (sorry, podcast producer Sam). And nope, I haven't had a drink...yet. JOIN THE WAITLIST for Markerita Enrollments to Markerita are open now, but only for a limited time. Markeria is a 12-week marketing program for health professionals who are ready to build an in-demand brand and grow a profitable business through online marketing. Places in the program are limit...
26 Feb 2025
US TikTok Ban Update, How Health Brands Can Win On TikTok & When To Start Running Paid Ads With Jarrah Brailey
Helloooo friends! On today's show, Jarrah Brailey and I discuss the latest news surrounding the US TikTok ban and what a potential permanent ban means for your business. My recent jump onto TikTok has me wondering whether it’s a valuable marketing channel for health brands or simply a waste of time. And then we answer a question from the community “When is it a good time for businesses to start running paid Meta ads”. View the show notes for this episode here. Enrollments to Markerita are op...
19 Feb 2025
I Pay My Staff to Build Personal Brands—And The Marketing Channel That Brings 80% Of Our Clients with Aidan Muir, Founder of Ideal Nutrition
Hellooo and welcome to this Building The Brand episode of Pour It Out with Aidan Muir. Aidan is a dietitian and the owner of Ideal Nutrition - a Brisbane-based dietetic clinic that boasts a team of 11 practitioners. Ideal Nutrition has an industry reputation for retaining its staff….which naturally made me curious to ask - what is Aidan doing to maintain staff engagement that other businesses aren’t? In this episode, Aidan reveals the marketing channels driving the largest number of new clien...
12 Feb 2025
Nala Slammed Over Tammy Hembrow Collab, Is It Possible To Build A Brand Without Social Media & How Important Is A Website? With Anita Siek
Helloooo friends! On today's show, Australian underwear brand Nala gives us a lesson in responding to customer criticism. We speak about the influence of social media on brand relevancy and whether it’s possible to build an in-demand health brand in 2025 without social media. And then we answered a question from the community “I’m an online health practitioner using Instagram to market my business - how important is it for me to have a website”. View the show notes for this episode here. Enr...
29 Jan 2025
How Rebranding Transformed My Business—And What It’s Really Like Being a Young Founder with Maddi Parsons, Founder of Sweet Spot Health
Helloooo and welcome to this Building The Brand episode of Pour It Out where Maddi Parsons shares her journey as a dietitian and the founder of Sweet Spot Health. She discusses her early interest in food, her struggles with disordered eating, and her path to becoming a credentialed dietitian. Maddi reflects on her early career, the importance of building a personal brand, and the decision to rebrand her business. She highlights the challenges of being a young founder, the growth of her team, ...
29 Jan 2025
Employee Generated Content, The Rise Of The Modern Healthcare Professional & Why Isn't My Audience Buying From Me? With Christina Mollenhauer
Helloooo friends! On today's show, we discuss the evolving landscape of healthcare careers, emphasising the rise of modern healthcare professionals who embrace unconventional paths. We explore the impact of employee-generated content and answer a question from the community "I’ve been on Instagram for over a year sharing content consistently with my audience. My following has grown and my content seems to perform well but I hardly ever have people enquire about my services. What am I doing wr...
22 Jan 2025
The Truth About Developing a Skincare Line—And Why You Can’t Cut Corners When Building Your Brand with Madilyn Sonter, Founder of The Functional Skin
Hellooo and welcome to my first *official* guest interview as part of our Building The Brand series. Today, I am joined by Madilyn Sonter - Dermal Therapist turned Registered Nurse and Founder of three incredible health brands: The Functional Nurse, The Functional Skin and The Functional Skin Studio. In this episode, Madilyn speaks about her transition from nursing to entrepreneurship, sharing her journey to opening her Brisbane aesthetics clinic and building her skincare line. She reflects o...
8 Jan 2025
Crumbl Cookies Viral Pop Up Stunt, Why Are Therapists Scared To Use Social Media & How To Manage Boundaries With Clients Online With Kat Wyeth
Helloooo friends! On today's show, we discuss the drama surrounding Crumbl Cookies Australian pop-up store and the marketing lesson we can all learn from them. I also want to have a conversation about why therapists are so reluctant to show up on social media. And then we answer a question from the community "How can I manage boundaries with clients who reach out to you or attempt to communicate with you through social media”. View the show notes for this episode here. Enrollments to Markeri...
26 Dec 2024
2025 Marketing Predictions, The Ethics Of Dupe Culture And Are Business Coaches Worth The Money? With Brooke Vulinovich
Oh heyyyy! Welcome to your first taster of my ‘In The Mix’ episode format. In this episode, Brooke and I look into our crystal ball and share our predictions for 2025’s top marketing trends. The rising success of cult beauty brand MCoBeauty has us asking some questions about the ethics behind dupe culture. And then we answer a question from the community “How do you find a business coach and are they worth the money?” View the show notes for this episode here. Enrollments to Markerita are op...
25 Dec 2024
The REAL Story Behind The Brand—From Outearning My Salary To Navigating My Hardest Year in Business with Rachel Hawkins, Founder of Rachel Hawkins
Helloooo and welcome to the first episode of Pour It Out and the first instalment in our Building the Brand series. Today, we’re doing things differently because I’ve asked my good friend Olivia to interview me so that I can share my brand story with you and you can get to know me as your host. My brief to her? I want to share my story in a way that I haven’t shared it before. I think she nailed the brief. View the show notes for this episode here. Enrollments to Markerita are open now, but ...
15 Dec 2024
This is Pour It Out
This is Pour It Out - a marketing podcast for health brands who refuse to be bland. We launch on December 26th. I'll see you then! Enrollments to Markerita are open now, but only for a limited time. Markeria is a 12-week marketing program for health professionals who are ready to build an in-demand brand and grow a profitable business through online marketing. Places in the program are limited and filling FAST. Doors close Friday, April 11th or when spots are filled - whichever ...
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
10,409
Score snapshot 15 Sept 2025
Spotify
4.9 / 5
30 ratings
Podcast Authority Score: 46 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
25
Social presence
91
YouTube
72
Engagement
51
Contact Pour It Out
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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