Power Marketing with Kevin Lee

About Power Marketing with Kevin Lee

From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.

Publisher

Kevin Lee

Category

business · education

Language

en

Explicit

No

First episode

19 May 2023

Latest episode

24 Apr 2024

Latest episodes

146 episodes in the feed.

1. 

   24 Apr 2024

   Critical Events Management & B2B marketing lessons: a conversation with David Alexander, of Everbridge

   Kevin Lee interviews David Alexander, Chief Marketing Officer at Everbridge, a company whose suite of products empowers enterprises and government organizations to anticipate, mitigate, respond to, and recover stronger from critical events. He’s also an Executive Professor at Texas A&M University, where he brings his extensive marketing experience to bear for the benefit of undergraduate marketing students. Kevin and David discuss Critical Event Management and contemporary marketing issues, including marketing austerity, the need for measuring and optimizing marketing performance, understanding the customer journey, and future-proofing strategies against emerging technologies. Their conversation highlights the importance of data visibility, automation, and customer experience in terms of driving business growth, along with the evolution of marketing's role in the customer journey, particularly in the post-COVID era. Additional topics covered in their talk include: - The definition of “Critical Events,” which may include weather events, political events, and other events challenging the readiness and resilience of corporate entities. - The importance of data visibility, automation, and effective communication for building relationships with CFOs, CROs, and CEOs. - How Using data and AI can be used to make informed marketing decisions. - AI's impact on marketing, including automation, creativity enhancement, and decision-making. - How AI represents an opportunity for students to learn new skills and stay competitive in the job market. - In a marketing context, the importance of the importance of focusing on existing demand and harvesting it before creating new demand. - The importance of a “single source of truth” for KPIs in B2B marketing. - Why marketers need to learn to “speak the language” of other organizational departments in order to have their communications understood. - The importance of identifying and building relationships with key decision-makers in the organization, and how Everbridge uses a multi-threaded approach to reach these individuals. - The key role of thought leadership in building relationships and driving engagement. - How people at different levels of the organization can be used to provide thought leadership, not just the CEO or chief security officer. Learn more about your ad choices. Visit megaphone.fm/adchoices

2. 

   21 Apr 2024

   Event marketing best practices: a conversation with Alexis Zinberg, of Treow Solutions

   Kevin Lee interviews Alexis Zinberg, the Founder of Treow Solution, a New York-based firm that provides strategic marketing consulting services for clients across various verticals, including media, health, retail, and technology. As her LinkedIn profile explains, Alexis has “a deep expertise in designing and executing experiential and educational events, ranging from 10 person salon dinners to 50 person summits to 1500 person theater experiences and Trade Show presence.” Kevin and Alexis discuss event marketing best practices for 2024, with Alexis providing some great insights for event organizers, prospective exhibitors, and event attendees. They cover a lot of topics in our talk, including: - The importance of targeting the right audience at trade shows, rather than just showing up. - The importance of aligning events with business goals for maximum ROI. - Booth activation strategies for trade shows and in-person events. - How marketers can determine the best mix of salespeople and people in other roles to handle meetings and provide information to prospects. - The importance of preparation before attending events, including informing CRM, pre-promoting the show, and setting appointments with VIP-level people. - Why marketers shouldn’t overlook the opportunity to create content at events, including selfie content, testimonials, and on-site podcasts, which can be repurposed for months to come. - How event organizers are stressing “zero waste” and sustainability. - The importance of aligning trade show “swag” with business goals and objectives, and ensuring it has purpose and meaning. - The value of creating exclusive content for attendees at conferences, such as reports or panels to position clients as thought leaders. - The resurgence of QR codes at trade shows, allowing attendees to easily access digital content without needing to use printed collateral. - The role of virtual events in activating and engaging with audiences who cannot attend in person. - How smart marketers are making presentations “snackable” and adaptable for repurposing, with a focus on engaging the audience and creating a connection point. - The challenges of selecting the right person to be on stage at events. - Why trade show exhibitors need to have a laser focus on getting details right so that target audiences aren’t disappointed. Learn more about your ad choices. Visit megaphone.fm/adchoices

3. 

   21 Apr 2024

   Email marketing best practices for 2024: a conversation with Jon Cross, of All in One Email

   Learn more about your ad choices. Visit megaphone.fm/adchoices

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Apple Podcasts (US)

5.0 / 5

1 ratings