From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
Power Marketing with Kevin Lee
Claim This Podcastby Kevin Lee
5.0(1 reviews)
146 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
Language
🇺🇲
Publishing Since
5/19/2023
2 verified contact emails on file for Power Marketing with Kevin Lee
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
April 24, 2024
Critical Events Management & B2B marketing lessons: a conversation with David Alexander, of Everbridge
Kevin Lee interviews David Alexander, Chief Marketing Officer at Everbridge, a company whose suite of products empowers enterprises and government organizations to anticipate, mitigate, respond to, and recover stronger from critical events. He’s also an Executive Professor at Texas A&M University, where he brings his extensive marketing experience to bear for the benefit of undergraduate marketing students. Kevin and David discuss Critical Event Management and contemporary marketing issues, including marketing austerity, the need for measuring and optimizing marketing performance, understanding the customer journey, and future-proofing strategies against emerging technologies. Their conversation highlights the importance of data visibility, automation, and customer experience in terms of driving business growth, along with the evolution of marketing's role in the customer journey, particularly in the post-COVID era. Additional topics covered in their talk include: - The definition of “Critical Events,” which may include weather events, political events, and other events challenging the readiness and resilience of corporate entities. - The importance of data visibility, automation, and effective communication for building relationships with CFOs, CROs, and CEOs. - How Using data and AI can be used to make informed marketing decisions. - AI's impact on marketing, including automation, creativity enhancement, and decision-making. - How AI represents an opportunity for students to learn new skills and stay competitive in the job market. - In a marketing context, the importance of the importance of focusing on existing demand and harvesting it before creating new demand. - The importance of a “single source of truth” for KPIs in B2B marketing. - Why marketers need to learn to “speak the language” of other organizational departments in order to have their communications understood. - The importance of identifying and building relationships with key decision-makers in the organization, and how Everbridge uses a multi-threaded approach to reach these individuals. - The key role of thought leadership in building relationships and driving engagement. - How people at different levels of the organization can be used to provide thought leadership, not just the CEO or chief security officer. Learn more about your ad choices. Visit megaphone.fm/adchoices
April 21, 2024
The future of AI-powered voice search: a conversation with Peter Erickson, of VOICE & AI
Kevin Lee interviews Peter Erickson, founder of Modev (conferences and special events for developers), founder of ExoLeaders.com (for executives), and founder of VOICE & AI -- an organization whose conferences and events bring together developers, buyers, sellers, and manufacturers seeking to gain entry into this fast-moving segment of the AI market. (VOICE & AI’s next event will be on October 28-30, 2024 in Arlington). Voice search is a hot field pegged to constitute a $98 billion sector by 2028. Peter and Kevin cover a lot of ground in their chat; topics include: - The degree to which innovation in LLM-driven Voice Search will progress ahead of text-based search, given there is less risk for its monetization model. - How LLM-powered search engines and voice search applications create a "winner take all" scenario for marketers (and what marketers can do about this). - Why Perplexity is in a good position to innovate in Voice Search, as they have reimagined search and presented it in an organized and addictive way for users. - The degree to which open source and proprietary technologies will coexist in the industry. - The high costs of AI-powered voice search and the degree to which costs may moderate in the near future. (example of a network of gaming computers to perform inference tasks at pennies on the dollar compared to traditional models). - Speculation as to whether Perplexity will be acquired this year (and by whom). - The costs and benefits of AI systems in education, given that they may "dumb down" languages and dialects. Learn more about your ad choices. Visit megaphone.fm/adchoices
April 21, 2024
Email marketing best practices for 2024: a conversation with Jon Cross, of All in One Email
Learn more about your ad choices. Visit megaphone.fm/adchoices
146 total episodes available
Deep-dive analytics for Power Marketing with Kevin Lee
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Power Marketing with Kevin Lee?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.