The Power of 2 features the world’s most unique and distinguished individuals to explore the distinct paths that led them to where they are today. Together, the Baim Brothers are determined to combine the knowledge and wisdom of multiple generations in order to change what future generations believe is possible to achieve in a lifetime. As two college students looking to define “success” in the modern world, Ethan Baim and Owen Baim add a new perspective to the most sought-after answers to timeless questions.
“Ideas are worthless. Execution is the only thing that matters.” After three attempted startups and a lack of enthusiasm for corporate jobs, Josh Luber decided to try a new avenue: one that combined his passion for shoes with his entrepreneurial ability. Three years later and with the help of billionaire Dan Gilbert and experienced businessman Greg Schwartz, the three transformed Josh’s startup into StockX: the world’s first stock market for “things.” Recently valued at over $1 billion, Stock...
8 Jul 2020
Greg Thompson // The Art of Breaking an Artist
As the visionary and ingenious leader who developed numerous global superstars including Katy Perry, Sam Smith, and Madonna, Greg Thompson has revolutionized the music landscape. Starting his career in the music business as a young college student, Greg spent over 30 years acquiring industry knowledge and experience that enabled him to move up the chain of command at various record labels. Looking to progress the industry and make an even bigger impact, Greg decided to transition from record ...
23 Jun 2020
Jim Berline // The Art of Competitive Advantage
From a two-sport athlete at the University of Michigan to a two-time U.S. Grand Master squash champion, Jim Berline has always been competitive. It was this competitiveness that helped to jumpstart Jim’s career in marketing. Eventually, this led him to become the youngest vice president and senior vice president at two highly regarded marketing communication and advertising agencies. Yet, it was Jim’s drive and passion that sparked the start of BERLINE, Jim’s own agency in Michigan, that he o...
9 Jun 2020
Ari Weinzweig // The Art of the Imperfect Recipe
From a tiny deli with two employees to 14 businesses that generate $60 million in annual revenue, Ari Weinzweig unfolds how his eccentric business practices have transformed his small restaurant known as Zingerman’s Deli into a nationally renowned food enterprise. Ari shares with us his personal stories and principles that have turned a $20,000 loan from the bank and limited experience in the food industry into a masterful culinary ecosystem with over 750 employees and a community of unique b...
4 Apr 2020
Jason White // The Art of Calling your Shot
From establishing the Nike brand in China to untold stories about Kobe Bryant, marketing guru Jason White guides us through his remarkable journey in the advertising industry. Through Jason’s experiences including serving as the Global Head of Marketing at Beats by Dre and his current role as the Chief Marketing Officer of Curaleaf—one of the largest cannabis companies worldwide—we get to hear some of the most fascinating details of Jason’s expansive career.
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