Your home for expert advice and interviews on all things boutique fitness. Hosted by Meera Blair, Marketing Manager at zingfit.
Power To The Industry: A Boutique Fitness Podcast
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5 episodes
Updated Daily
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Podcast Overview
Your home for expert advice and interviews on all things boutique fitness. Hosted by Meera Blair, Marketing Manager at zingfit.
Language
🇺🇲
Publishing Since
3/27/2020
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Recent Episodes
May 19, 2020
The Perfect Reopen: Reconnecting Community Through Exceptional Customer Experience
The biggest thing you’ll learn from this episode: “I think upon reopening, we're all craving to get that revenue back into our system and the biggest piece of advice that I would give people is to help that grow, be really kind and compassionate with your customers that are taking the opportunity to come in. They want to be there and they're going to want to feel safe even if they don't admit it. And I think that doing that and being smart about how you spend your dollars going forward is going to be who blooms as we come out of this and how many butterflies can get off the ground. “And I truly believe that it's going to be as simple as, 'hi, how are you doing? Great. I'm so happy to see you again.' My piece of advice is customer service, customer service, customer service, and market your processes and protocols. If you don't have them in writing, get them in writing.” - Jordan Strauss, Owner, SWEAT 1000 Houston (https://www.sweat1000.com/studios/usa/). About Our Guest: Jordan Strauss is a seasoned International Business Attorney with extensive experience working in cross-border and multicultural deals. In 2016 he created a partnership with groundbreaking boutique fitness studio SWEAT 1000 in South Africa to bring a world class fitness brand to the United States. SWEAT 1000 in Houston has quickly become one the leading US boutique fitness studios, ranking number eight on a list of the hardest workouts in the country (https://www.realsimple.com/health/fitness-exercise/workouts/classpass-hardest-workout-classes). ‘SWEAT’ stands for Specialized Weight Endurance Athletic Training with the ‘1000’ representing calories burned in a groundbreaking 1 hour workout. Integrating the components of interval training, functional training, core stability work, athletic training, and agility training it is the result of taking everything that is the highest level of physical training and putting it into a 1 hour dynamic, action-packed class that is different every single time. About the Episode: In today’s episode we explore the topic of reopening a studio. Jordan Strauss shares how Houston has already come together in the aftermath of Hurricane Harvey, and how that better prepared their diverse community to band together through COVID-19. Jordan offers his perspective on why he chose NOT to live stream classes during the closure, some ways SWEAT 1000 is innovating the cleaning game, plus he gets straight up mathematical on class scheduling and why you should be customer-service oriented now more than ever because it’s just good business. Thanks for listening! If you liked this podcast you’ll LOVE our new white paper, Five Steps to A Successful Reopen After COVID-19 (https://zingfit.com/reopening-your-studio-boutique-fitness-trends/), which gives a step-by-step guide on how to relaunch your studio through savvy studio marketing.
May 7, 2020
Integrating Virtual and Live Stream Classes Into Your Studio Reopen
The biggest thing you’ll learn from this episode: Now is the time to figure out your plan to integrate you in-studio experience with your new digital class offering. Reopening your studio is the perfect opportunity to make changes and explore new pricing structures, class offerings and engage your community in a new way with new platforms. About Our Guest: Suhail Muqsood is the cofounder and co-owner of Wheel House SF, in San Francisco. Wheel House is a cutting-edge studio dedicated to the combination of yoga, core strength classes, and indoor cycling. About the Episode: In this episode Suhail shares about his experience as studio owner hibernating through COVID-19. He reflects on the opportunities presented to business owners in this time off and the blessing in disguise of being pushed into the digital class space ahead of schedule. Suhail also offers great ideas about reopening a boutique fitness studio. And the way live streaming and bike rentals are becoming part of his long-term business model as he looks to the future and life after COVID. Thanks for listening! If you liked this podcast you’ll LOVE our new white paper, Five Steps to A Successful Reopen After COVID-19 (https://zingfit.com/reopening-your-studio-boutique-fitness-trends/), a step-by-step guide on how to relaunch your studio through savvy studio marketing.
April 4, 2020
New World, New KPIs—How the Boutique Fitness Industry Can Thrive in the Coming Recession
The biggest thing you’ll learn from this episode: Now is the time to really assess your fitness business. This is the perfect opportunity to review your Key Performance Indicators and figure out what has been working versus not working for you in the months leading up to this shut down. Businesses and brands that are thinking long-term will survive and thrive through the coming recession and those who invest MORE in themselves, their business, and their people now will come out of this stronger than ever. About Our Guest: KK Hart is a long time friend of zingfit and expert veteran of the fitness industry. KK is a Certified Consultant that owns and operates several wellness businesses, in addition to being the CEO of a boutique sales & marketing agency specializing in the health, fitness, wellness and small business industries. With extensive experience as an international fitness and business expert, KK is regularly featured on Fox and The Huffington Post, among other media outlets. She has a Master's degree in Health and Business and over 15 years of experience specifically helping health, fitness, beauty and wellness businesses grow. As a business coach and consultant, KK coaches on strategies for revenue, retention, pricing, sales and marketing. Her passion is to help you to become as profitable and self sufficient as possible! With many options to help clients to achieve their goals, KK is known to be a game changer and secret weapon for business owners. Her clients consistently become the top earners in their industry! “Make your business stronger and start focusing on thriving instead of just surviving!” You can now get 50% her course to learn how to set up your online virtual studio at http://kkhart.com/streaming-your-online-virtual-studio/ About the Episode: We cover the new landscape for boutique fitness studios which will require a whole new mindset and set of KPIs as this global recession looms on the horizon. KK shares what she’s thinking about to plan for the future as a consultant but also as a studio owner herself. She also talks about her different approaches to business planning for studios that are cash-strapped versus studios that are financially prepared to weather the storm. Plus we go into the many, many considerations one should make before deciding which platform to livestream or offer video on demand on. Thanks for listening! We’ll see you next week.
5 total episodes available
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- What is Power To The Industry: A Boutique Fitness Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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