Behavioral Sciences Research Press presents the Power Up Your Sales Podcast, designed to give you the knowledge and information you need to thrive in business and in life. In each episode, we talk to renowned thought leaders and experts across the business world, giving you the power to become an effective advocate for your interests... proudly, ethically, and above all, relentlessly. For more on BSRP, visit SalesCallReluctance.com.
Episode 10: What Your Body Tells Us About Sales Fear
Only 37% of salespeople consistently meet their targets. In this episode, we uncover the surprising science behind what’s really holding the rest back, and why fear, not skill, is often the biggest obstacle to success.
13 Oct 2025
Episode 9: Misconceptions about the SPQ
Many sales teams assume that better leads mean better results, but what if that’s not the real issue? In this episode, we explore one of the most overlooked challenges in sales performance: sales call reluctance. You’ll learn why even the best-trained, most well-equipped salespeople can hesitate to reach out, how this hesitation quietly impacts results, and why call reluctance doesn’t disappear even when leads are handed to you. We’ll also unpack research showing the 16 distinct f...
6 Jul 2021
Episode 8: Sales Goals and Motivation - Do You Have Enough?
In this episode, authors Suzanne Dudley and Trelitha Bryant share an entire chapter from their book, Relentless: The Science of Barrier-Busting Sales. You'll Learn: The three essential conditions of authentic sales Call Reluctance Three potential barriers to your career success that are NOT Call Reluctance The symptoms of insufficient energy and clear focus Resources: Get the book on Audible or Amazon. View the tables from the audiobook. Get the tools to power up your sales with the on...
22 Feb 2021
Episode 7: Building a Seller’s Mindset Part 2 With Marion Iliohan, CFP
In this episode, BSRP’s CEO Suzanne Dudley continues her conversation with Certified Financial Planner Marion Iliohan—a management and transition strategy coach for financial advisors—about defining a clear mission for the current and future state of your business. In this episode, you'll learn: Where to find exceptional salespeople. How to keep good salespeople fully engaged in meeting objectives. Who should be a salesperson's biggest advocate. Resources: Take our complime...
21 Dec 2020
Episode 6: Building a Seller’s Mindset Part 1 With Marion Iliohan, CFP
Successful selling stems from a mindset focused on prospecting that needs to be practiced every day. In this episode, BSRP’s CEO Suzanne Dudley talks about the importance of embracing the salesperson role and why the process of building your pipeline is the lifeblood of your business with Certified Financial Planner Marion Iliohan, a management and transition strategy coach for financial advisors. In this episode, you'll learn: How to use adversity to your advantage to revisit and...
28 Oct 2020
Episode 5: Selling in a Virtual World Featuring Trelitha R. Bryant
The importance of virtual selling is more prevalent now than ever before and many salespeople are adjusting to a new sales environment. In this episode, BSRP’s CEO Suzanne Dudley and Director of Research & Field Testing Trelitha R. Bryant discuss why some salespeople struggle with virtual selling as well as how to overcome the obstacles that stand in the way of success. In this episode, you'll learn: • What salespeople can do if t...
28 Sept 2020
Episode 4: The Right Approach to Setting Sales Goals With Megan Quirk, Ph.D.
Behavioral Sciences Research Press CEO Suzanne Dudley interviews BSRP’s Director of Training Megan Quirk, Ph.D., about why setting meaningful and realistic sales goals the right way can lead to an increase in your performance and boost your pipeline. In this episode, you'll learn: The characteristics of a good sales goal.The right strategies to move toward your goal.The difference between an attainable goal and a pipedream. Resources: For more on motivation and goals, check out Meg...
26 Aug 2020
Episode 3: Best Practices for Sales Success Featuring "The Sales Doctor" Jerome Gafford, Ph.D.
In the final episode of this series, Behavioral Sciences Research Press CEO Suzanne Dudley and Jerome Gafford, Ph.D. aka The Sales Doctor talk about best practices for individual and organization sales success as well as the keys to keeping business moving forward during challenging times. In this episode, you'll learn: How personal goal-setting can lead to real motivation.Why organizational communication is key for all stakeholders.What you can do instill hope in your customers ...
5 Aug 2020
Episode 2: Successful Selling is a Process Featuring "The Sales Doctor" Jerome Gafford, Ph.D.
Behavioral Sciences Research Press CEO Suzanne Dudley interviews Jerome Gafford, Ph.D. aka The Sales Doctor. Gafford is the Clinical Assistant Professor of Marketing in the Center for Professional Sales at the University of Texas at Dallas, as well as a Sales Behavior Coach. In this episode, you'll learn: How to overcome the fear factor to prospecting.Why it is important to embrace your role as a salesperson.Why a pro-sales mindset is instrumental for success. Resources: Find out ...
15 Jul 2020
Episode 1: Selling in the New Normal Featuring "The Sales Doctor" Jerome Gafford, Ph.D.
Behavioral Sciences Research Press CEO Suzanne Dudley interviews Jerome Gafford, Ph.D. aka The Sales Doctor. Gafford is the Clinical Assistant Professor of Marketing in the Center for Professional Sales at the University of Texas at Dallas, as well as a Sales Behavior Coach. In this episode, you'll learn: Strategies to continue to find success even during a global pandemic. How to find value in your communication skills. Why it's important to embrace change to continue to mov...
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