Welcome to Power Your Platform, the podcast for women who are building bold story brands! Each week, we’ll explore big ideas about story building and shine a spotlight on courageous women just like YOU who are owning their story, following their purpose and changing the world.
Whether you’re a Story Starter, a Story Builder or a Story Pro, this podcast is for you.
I'll help you move your mindset from uncertain to unstoppable and provide you with the storytelling tools you need to make a real impact.
Because we all have a story to tell. And somewhere, someone is waiting to hear yours.
In today’s episode, we’re talking about the 3 Gifts Storytellers give us.
The first gift storytellers offer the world is the gift of
connection. I’ve said this many times before, but stories are the bridges that connect us to each other. When we hear a story, scientific research shows that our brain waves actually start to synchronize with those of the storyteller.
Not only do stories connect our brains, but they also shows us we’re not alone. When someone shares a story
that we can relate to, our reaction is often, “Hey, me too!” And that reaction of seeing ourselves in someone else’s story creates empathy and understanding as well as an undeniable connection to another human being.
The second gift storytellers give us is related to the first –
it’s the gift of community. So often, we walk through life believing we are the only person who has ever experienced a particular emotion or setback or defeat – when in fact, there are thousands if not millions of others who are walking a similar journey. When we share our story, we draw others to us, and that often results in the creation of a common bond or community.
The third gift storytellers give us is the gift of a more diverse
and inclusive worldview. Imagine if all our stories were the same. How incredibly boring would that be? Instead, we have all followed different paths and experienced different moments during our lifetimes. We have encountered
different humans and had different reactions to a wide range of events.
By sharing these stories with others, we contribute to the richness of the story fabric in our own communities and around the world.
When we intentionally seek out a variety of stories and recognize that one person’s story does not represent an entire culture’s story, then we can better appreciate the individuality and uniqueness of the humans who surround us every day.
Not only have these diverse voices taught me new ways of solving problems or thinking about global issues, but they’ve also made me realize my own position of privilege in
the world. And it also reminds me of my responsibility to leave this world a bit better than I found it.
Thanks so much for listening in today! On behalf of
myself and my family, I hope you have a beautiful Christmas season.
Until next time, remember to own your story, follow
your purpose and raise your voice. Because the world is waiting to hear your story.
EPISODE LINKS:
Let’s Work Together- https://www.powerherplatform.com/contact (https://www.powerherplatform.com/contact)
PowerHER Platform Web Site - https://www.powerherplatform.com/ (https://www.powerherplatform.com/)
Story Fuel Newsletter - https://www.powerherplatform.com/subscribe (https://www.powerherplatform.com/subscribe)
Power Your Platform Facebook Group - https://www.facebook.com/groups/569102257443807 (https://www.facebook.com/groups/569102257443807)
21 Nov 2023
151 - Your Story Scent: The Essence of a Powerful Brand Story
Every brand has its own story scent – and this story scent
captures what that brand stands for, how it connects with its audience and the impression that lingers long after the first encounter or sales transaction has ended.
In essence a brand’s story scent helps prospective and existing customers catch a whiff of what your brand is all about – and helps them decide whether your product, program or service is something that’s worth pursuing.
There are three layers to every scent: the head note, the heart note and the base note. This 3-layered scent approach is how we’re going to examine the essence of your brand’s personality today.
Just like in the perfume industry, the 3 layers of the story
scent play off of each other, but also come together to create a lingering and memorable experience.
Head notes are like first impressions, so they’re really
important. Question: what is the scent our brand is giving off within the first few minutes its initial encounter with a new customer?
Heart notes are the second layer of your story scent. Think of the heart note as your purpose-driven mission and vision. At the core of your brand is your authentic, emotional connection with your audience. After all, it’s so important that we connect our audience with the purpose of what we do. When people understand not just WHAT we do, but WHY we do it, we create a more memorable impression. In other words, we stand out from the crowd.
The third and last layer of your story scent is the base note. For the purposes of our story scent today, I want you to think of your base note as the values-based foundation of your business. What are the core values that act as a basis for everything you do and how you do it? What’s the foundation of your brand? What is the base note that lasts long after the head note and the heart notes have faded away?
When we create a story scent that integrates a balance of all
three notes, we’re able to create a long-lasting impact that adds value to the world and makes us exited to get up in the morning.
As one fragrance industry expert once said, “Perfume is
personal magic. It is a first impression and a lasting recollection.”
So what’s that smell again? When we take into account all that we’ve talked about today, it sure smells like success to me!
EPISODE LINKS:
Let’s Work Together- https://www.powerherplatform.com/contact (https://www.powerherplatform.com/contact)
PowerHER Platform Web Site - https://www.powerherplatform.com/ (https://www.powerherplatform.com/)
Story Fuel Newsletter - https://www.powerherplatform.com/subscribe (https://www.powerherplatform.com/subscribe)
Power Your Platform Facebook Group - https://www.facebook.com/groups/569102257443807 (https://www.facebook.com/groups/569102257443807)
14 Nov 2023
150 - Exploring our 5 Story Senses: How to Create a Multisensory Brand Story Experience (even for Digital Products!)
Today I want to uncover the power that comes when we explore our 5 story senses.
Because our personal and professional stories are far from one-dimensional – in fact, they are RIPE with juicy details we can hear, see, taste, touch and smell. And when we use all 5 of our senses to communicate our stories, we often
get much better results.
I also want to invite you to join me for a 5-Day Story Senses Challenge inside our free Power Your Platform Facebook group. That’s where our online community of women speakers, leaders and entrepreneurs will be challenged to apply each of the concepts we’re talking about today to their own brand or business.
If you’d like to join us, simply click on the link below to join our free Power Your Platform Facebook Community today. We hope to see you there!
To recap today’s episode, here are the reasons why using our 5 senses in brand storytelling just makes sense:
1. It creates a complete picture of our brand by engaging our sense of sight, sound, smell, touch and taste.
2. It has the power to create a long-lasting, emotional connection with our audience.
3. It paves the way to build new collaborations and partnerships with other brands.
4. It helps us break outside our traditional ways of storytelling in order to reimagine our brand in an entirely new way.
5. It ignites the imagination of our customers and allows them to think of us in new ways as well.
Thanks so much for listening in to today’s podcast episode on Exploring our 5 Story Senses.
If you enjoyed today’s episode, please take a moment to like, rate and review the Power Your Platform Podcast on Apple Podcasts and Spotify. When you do, we’ll be able to reach even more women and help them get their own story
heard.
Until next time, keep owning your story, following your purpose and raising your voice. Because the world is waiting to hear YOUR story.
EPISODE LINKS:
Let’s Work Together- https://www.powerherplatform.com/contact (https://www.powerherplatform.com/contact)
PowerHER Platform Web Site - https://www.powerherplatform.com/ (https://www.powerherplatform.com/)
Story Fuel Newsletter - https://www.powerherplatform.com/subscribe (https://www.powerherplatform.com/subscribe)
Power Your Platform Facebook Group - https://www.facebook.com/groups/569102257443807 (https://www.facebook.com/groups/569102257443807)
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