A quirky PPC podcast for the latest news and trends in paid marketing. Tune in to hear the best tips and tricks from leading paid search and paid social campaigns.
Do you know what food trend is the most pervasive, divisive, and durable in US culture? Starbucks' PSL. Want to know why? Take a listen to what brands can learn from the pumpkin spice phenomenon.
21 Sept 2021
Branding Matters Series: Are Clickbait & Ads Similar?
We spend a lot of time analyzing, emulating, critiquing companies branding strategies, but I'd suggest news stations & publications are some of the best branders based on a psychological effect called: negativity bias -- also known as clickbait.
14 Jul 2021
Does Psychological Pricing Work?
Psychological pricing is a pricing strategy that utilizes specific techniques to form a psychological or subconscious impact on consumers to trick consumers into making quick purchases. We've all been a victim of them. Today on the show, I discuss 4 common pricing strategies and give examples of why businesses do and should use them.
26 Jun 2021
Social Commerce to the 🚀🌙 & Why Brands Should Care
Social commerce is an $89.4 billion market (https://www.prnewswire.com/news-releases/assessment-of-the-social-commerce-industry-2020-2027-and-impact-of-covid-19---mobiles-segment-readjusted-to-a-revised-39-2-cagr-for-the-next-7-year-period-301125465.html) right now. It’s projected to grow to $604.5 billion in the next seven years. If you’re a business with products to sell and want to scale, e-commerce won't cut it anymore. You need to become a digital mall and integrate social experience with an e-commerce strategy. I discuss how to do exactly that.
26 Jun 2021
How Companies Know What You Want Before Googling
There's a big debate, almost conspiracy-esque, about Tech companies listening in on our phones and that's how they know what products we were discussing, without us having to Google them. I speak on why this is happening and what you can do to better protect your privacy.
25 May 2021
Facebook threatens to make iOS users pay.
Facebook continues its campaign against Apple’s iOS 14 privacy updates, adding a notice within its iOS app telling users the information it collects from other apps and websites can “help keep Facebook free of charge.” A similar message was seen on Instagram’s iOS app. Mark Zuckerberg's company is using fascinating scare tactics to get users to tolerate tracking, but why? Let's explore.
26 Apr 2019
The Rise of Click Bots & Fraud Clicks
Click fraud is up 227% since 2016 and it's only getting worse and more expensive for you. Learn how click bots are affecting your PPC account, why it's happening and the 4 steps you should be taking now to protect yourself and save your money -- hint: Sarah Connor isn't an answer.
26 Apr 2019
Why Branded Bidding is a PPC Must
Why bidding on your brand name is important for your overall PPC strategy and, if you aren't, how you're enabling your competitors to directly steal customers from you.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Contact PPC & Chill
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of PPC & Chill?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
