Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world.
Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world.
Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.
AI Can Handle More PPC Account Work. But Who’s Responsible for the Decisions It Makes? | PPC TH 132
AI can now take on more PPC account work, from analysis and recommendations to parts of campaign management. But if it makes the wrong call, the agency still has to answer for it.In this episode of PPC Town Hall, Kirk Williams joins Fred Vallaeys and Aaron Levy to talk about how PPC agencies should actually use AI without confusing faster work with better work.They discuss:- AI for PPC account management and analysis- Human review and accountability- AI agents making account changes- Client communication and trust- Vibe coding and building internal PPC tools- When to build your own software and when not to- Why practitioner judgment still matters- Measuring AI by business outcomes, not outputIt’s a practical conversation about where AI helps experienced PPC teams, where it creates new risks, and what still needs a human owner.Follow Kirk: https://www.linkedin.com/in/ppckirk/Follow Aaron: https://www.linkedin.com/in/theaaronlevy/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/Check out ZATO Marketing: https://zatomarketing.com/► Get actionable PPC tips, strategies, and tactics from industry experts every month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall
16 Sept 2026
How Should PPC Teams Split Budget Beyond Google Ads? feat. Joe Martinez | PPC TH 131
In this episode, Aaron and Fred sit down with Joe Martinez to talk about a question more PPC teams are having to answer: when Google Ads is still working, how do you know when the next dollar should go somewhere else?Joe has spent years working in Google Ads, but today he spends much more of his time testing and managing channels like Microsoft, LinkedIn, Reddit, Meta, OpenAI, TikTok, and others. They talk about how he decides where to move budget, what he’s seeing from newer platforms, and why native platform attribution often doesn’t tell the full story.They also get into OpenAI ads, Reddit’s growing role in B2B, Demand Gen versus standalone video campaigns, and why offline conversion data matters so much for lead generation.The bigger theme is how the PPC job is changing. Platforms can automate more of the execution, but someone still has to decide where the money goes, what signals to feed the system, how to measure success, and how to explain those decisions to clients. Joe has a lot of practical experience doing exactly that, and this conversation is full of useful examples.Follow Joe: https://www.linkedin.com/in/joemartinezppc/Follow Aaron: https://www.linkedin.com/in/theaaronlevy/Check out Paid Media Pros: https://www.youtube.com/c/PaidMediaPros► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall
27 Aug 2026
What Agentic PPC Actually Looks Like in Practice | PPC TH 130
AI agents sound exciting in theory. In practice, the useful question is much simpler: can they actually help you manage PPC work better without creating more problems than they solve?That’s what Fred wanted to unpack with Benjamin Wenner in this episode of PPC Town Hall.Benjamin has been working in marketing for about 15 years, and over the past few years he’s spent a lot of time testing agent-based PPC workflows for real accounts. What we appreciated about this conversation is that he doesn’t pretend the work is easy or fully automated.Benjamin and Fred talk about where AI can genuinely help PPC teams today, and where things get messy once you move beyond simple tasks like writing ad copy.A few things they get into:* Why direct access to Google Ads and analytics data matters so much* Why simply giving an AI more data can actually make it less reliable* Why Benjamin recommends starting with read-only access before letting an agent make changes* What data structure and context have to do with whether an agent works well* Why building agentic PPC systems is often more of a data problem than an AI problem* What Benjamin’s own setup looks like today* Why he thinks most marketers only need a small number of core functions, not hundreds of automations* Where human judgment still mattersOne of the things Fred kept coming back to in this conversation is that the goal shouldn’t be to remove the PPC manager from the process.The better goal is to give a good practitioner more reach, more context, and more time to focus on the decisions that still need a human.If you’re already experimenting with AI in PPC and wondering what the next practical step looks like, we think you’ll get a lot from this one.Follow Benjamin: https://www.linkedin.com/in/benjaminnadirwenner/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
7 ratings
Contact PPC Town Hall
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of PPC Town Hall?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
