PPC Unleashed
Claim This Podcastby Xavier Mantica
Podcast Overview
<p>Welcome to the PPC Unleashed Podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.<br><br></p>
Language
🇺🇲
Publishing Since
6/13/2024
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Recent Episodes
September 4, 2024
Ranking PPC Lead Generation Industries
In this episode, I rank some of the most popular or common PPC Industries that you might find yourself managing as a PPC Google Ads specialist. I rank them based on difficulty, time consumption, offline conversion tracking capabilities (including conversion lag), growth potential and fun factor.
August 17, 2024
6 Tips To Get Better At Google Ads - PPC UNLEASHED (EP 7)
Welcome to our episode 7! In this episode, we’re 6 going over 6 of my favorite tips to get better at Google Ads. Here’s a sneak peek at the tasks we cover:1. Use the Google Ads Mobile App2. Find historical trends and search volume using the Keyword Planner3. Stop focusing so much on Cost per conversion and ROAS - consider focusing on conversion rate4. Quality score is a waste of time5. Use Microsoft Clarity to find GCLIDS and upload offline conversions6. Learn more about business + marke...
August 2, 2024
How To Onboard Google Ads Clients: PPC Unleashed (EP 6)
<p>Welcome to our episode 6! In this episode, we’re diving deep into our onboarding process for new Google Ads clients. I’ll be sharing our comprehensive Asana project and walking you through all 12 tasks my agency follows to ensure no mistakes are made, nothing falls through the cracks, and we reduce friction every step of the way.</p><p>We believe that a seamless onboarding experience sets our clients up for success, makes a great first impression, and strengthens our long-term relationships. <br/><br/>Here’s a sneak peek at the tasks we cover:</p><ol><li><b>Obtain Access:</b> We start by securing all necessary account permissions.</li><li><b>Research & Strategy (PPC):</b> Detailed research and strategic planning tailored to each client.</li><li><b>Strategy QA:</b> A thorough quality assurance check of our strategy.</li><li><b>PPC Landing Page Creation:</b> Designing high-converting landing pages for PPC campaigns.</li><li><b>PPC Campaign Build:</b> Building effective, targeted PPC campaigns.</li><li><b>Conversion Tracking:</b> Setting up robust conversion tracking mechanisms.</li><li><b>Call Tracking:</b> Implementing call tracking to capture valuable phone leads.</li><li><b>Campaign QA:</b> Ensuring every aspect of the campaign is optimized and error-free.</li><li><b>Assign Optimization Cadence:</b> Establishing a schedule for regular campaign optimizations.</li><li><b>Campaign Launch:</b> The exciting moment when we launch the campaign.</li><li><b>Bid Reviews/Health Check:</b> Regular reviews and health checks to ensure optimal performance.</li><li><b>Dashboard/Reports Setup:</b> Creating intuitive dashboards and reports for transparent performance tracking.</li></ol><p>Join us as we explore each step in detail and demonstrate how our meticulous process helps clients achieve their marketing goals efficiently and effectively.</p><p>Don't forget to like, subscribe, and hit the bell icon to stay updated with our latest videos! If you have any questions or need further assistance, drop them in the comments below. Let's get started on your Google Ads journey to success! </p>
9 total episodes available
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Frequently asked questions
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- What is PPC Unleashed?
<p>Welcome to the PPC Unleashed Podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.<br><br></p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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