Hosted by Fusion PR executives, this podcast features top experts with advice that helps tech PR and marketing pros achieve the best results. You have questions? We have answers! Done, and doner.
PR: Done & Doner
Claim This Podcastby Bob Geller
37 episodes
Updated Bi-weekly
Accepts GuestsHas Sponsors
15
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality30
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Podcast Overview
Hosted by Fusion PR executives, this podcast features top experts with advice that helps tech PR and marketing pros achieve the best results. You have questions? We have answers! Done, and doner.
Language
🇺🇲
Publishing Since
7/29/2021
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15
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality30
Social0
YouTube0
Engagement0
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excellent
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Recent Episodes
July 14, 2026
Who Cooked Geese's Buzz (and how)? Expert panel chimes
<p>Those who like music and marketing were likely fascinated by the story of Geese, an indie band that recently generated massive buzz - and controversy. Some accused them of using "psyops" and being an industry plant, thrusting Geese and its agency Chaotic Good into an uncomfortable light,</p><p>We invited an expert panel in to unpack the Geese episode, and dig deep into the topic of buzz creation.</p><p>Podcast host Bob Geller moderated the round table. Panelists included:</p><ul><li><a href="https://387ea4f6.streak-link.com/C6BqvsM9_SLSLufecg-bHs5m/https%3A%2F%2Fwww.linkedin.com%2Fin%2Fkimberly-b-morgan%2F" target="_blank" rel="ugc noopener noreferrer">Kimberly Morgan</a>, CEO & Founder of the Fashion Tech Exec. She is also an Executive Board Member for <a href="https://retailwomenintech.org/" target="_blank" rel="ugc noopener noreferrer">Retail Women in Tech</a> (RWIT)</li><li><a href="https://387ea4f6.streak-link.com/C6BqvsIX150BtcQFrA69mLTm/https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmichaelfrancisschein%2F" target="_blank" rel="ugc noopener noreferrer">Michael F. Schein</a>, Hype Handbook author, MicroFame Media founder</li></ul><ul><li><a href="https://387ea4f6.streak-link.com/C6BqvsIHx3uIud3d3AoCzHwe/https%3A%2F%2Fwww.linkedin.com%2Fin%2Fowenfitzp%2F" target="_blank" rel="ugc noopener noreferrer">Owen Fitzpatrick</a>, social psychologist, author of soon-available Inner Propaganda (will be out next month)</li></ul><p><br></p><p>The panel provided great takeaways on what buzz it, how it works, and how to drive buzz.</p><p>The topics we explored included:</p><ul><li>Buzz in rock era, from the Stones and Beatles to today</li><li>The psychology of buzz</li><li>The ethics involved</li><li>The roles of hype, propaganda, technology, AI and PR</li></ul><p><br></p><p>Thanks panel, for joining and sharing your insight.</p><p><br></p>
June 30, 2026
Bruce Cleveland on How to Engineer and Conquer Markets
<p>Silicon Valley vet Bruce Cleveland joined the podcast to discuss his books Market Engineering and Traversing the Traction Gap. </p><p>Bruce has helped fight and win some of the most storied tech marketing wars, first on the product side (for Apple, Oracle, Siebel Systems), then as a VC; later as a CMO for C3 AI, up until where he is today: Founder and CEO of Traction Gap partners. </p><p>The victories were no accident They came from a disciplined approach called market engineering, which Bruce explains in detail. It is a great complement to the Play Bigger strategy, which we heard about when Kevin Maney, co-author of the book of the same name, was on recently. </p><p>Bruce covered these areas and others:</p><ul><li>Great examples of category leadership, including Salesforce, Marketo, C3 AI and others.</li><li>How market engineering works, AI that can help</li><li>The cornerstones: market blueprint, messaging, positioning, thought leadership.</li><li>Despite the name, it is a CEO-led approach</li><li>How to define the playing field (category rules) and evolve to constantly stay ahead of the pack.</li></ul><p>Thanks, Bruce, for coming on the podcast and sharing your experiences and wisdom.</p><p>You can learn more by visiting <a href="https://www.tractiongappartners.com/" target="_blank" rel="ugc noopener noreferrer">https://www.tractiongappartners.com/</a></p><p><br></p><p><br></p>
May 28, 2026
Kevin Maney on the Category Creation Formula
<p>It has been 10 years since Play Bigger hit the bookshelves to great acclaim, and three years since co-author Kevin Maney last appeared on PR, Done & Doner. We thought it was high time to have him back on again, closely following release of The Category Creation Formula, the new book that he and partner Mike Damphousse co-wrote.</p><p>It provides an update and playbook for playing bigger, based on 10 years of their experience helping companies mint and dominate new categories, or markets.</p><p>We had a wide ranging conversation about what works today, covering these topics and others:</p><ul><li>Is it harder to become category king today?</li><li>AI impact on category creation</li><li>The category creation formula </li><li>Building vs. following categories</li><li>Getting VCs and the team on board</li><li>Stars and flops, spanning Jobs, Bezos, the knuckleball (yes, there's a category for that) and the Segue</li></ul><p>Thanks, Kevin for coming back on and sharing your insight. You can find him on LinkedIn https://www.linkedin.com/in/kevinmaney/ and at https://www.categorydesignadvisors.com/</p><p><br></p><p><br></p>
37 total episodes available with 1 transcripts
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Frequently asked questions
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This podcast updates bi-weekly.
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