PR on the Record explores the role of public relations in shaping success within the tech ecosystem. Shahni Ben-Haim, along with special guests, including founders, tech marketing executives, and reporters, uncover the real impact of strategic communication through insightful conversations.
PR on the Record
Claim This Podcastby PR on the Record
5.0(3 reviews)
13 episodes
Updated Daily
Accepts GuestsHas Sponsors
44
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality50
Social0
YouTube64
Engagement32
Podcast Overview
PR on the Record explores the role of public relations in shaping success within the tech ecosystem. Shahni Ben-Haim, along with special guests, including founders, tech marketing executives, and reporters, uncover the real impact of strategic communication through insightful conversations.
Language
🇺🇲
Publishing Since
4/2/2025
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44
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality50
Social0
YouTube64
Engagement32
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11
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Recent Episodes
April 14, 2026
Why PR Can't Work Alone with Jonathan Kahn, Founder of Somethingel.se - PR on the Record Ep. 12
<p>Most brands overlook the true power of storytelling in PR, and it’s costing them priceless opportunities to connect deeply with their audiences.</p><p>In this eye-opening episode, creative strategist Jonathan Kahn reveals how storytelling has evolved from mere press pitches to an emotional powerhouse that shapes brand perception today. Having worked with over 150 global companies, from Wix to Mobileye, Jonathan shares insider secrets on crafting narratives that get attention, spark genuine interest, and turn media exposure into lasting brand loyalty.</p><p>You'll discover:</p><ul><li><p>Why PR is more about emotional storytelling than traditional press releases</p></li><li><p>How to craft pitches that resonate precisely with journalists and influencers’ audiences</p></li><li><p>The critical role of attention hooks and step-by-step storytelling strategies in today’s fast-scrolling world</p></li><li><p>Why authenticity and understanding your media targets can multiply your exposure exponentially</p></li><li><p>How AI and digital manipulation are reshaping trust in media and what that means for your brand</p></li></ul><p>In a landscape flooded with conflicting messages and fake content, mastering the art of storytelling is your key to cutting through the noise. Whether you’re a marketer, founder, or PR pro, this episode will help you leverage stories that resonate and create real impact, before your competitors do.</p><p>Perfect for those wanting to elevate their brand narrative, amplify their media reach, or simply understand the new rules of PR storytelling in the digital age.</p><p>Jonathan Kahn, founder of Something Else, is a creative strategist whose work with top brands and deep understanding of human emotion in marketing will change the way you think about PR forever.</p><p>Listen to PR on the Record:</p><p>🔗Spotify: <a href="https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC"><u>https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC</u></a> </p><p>🔗 Apple: <a href="https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506"><u>https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506</u></a> </p><p>Follow PR on the Record:</p><p><a href="https://www.instagram.com/prontherecord/"><u>https://www.instagram.com/prontherecord/</u></a> </p><p><a href="https://www.linkedin.com/company/prontherecord"><u>https://www.linkedin.com/company/prontherecord</u></a></p><p>Connect with Jonathan:</p><p><a href="https://somethingel.se/"><u>https://somethingel.se/</u></a> </p><p><a href="https://www.linkedin.com/in/jonathankahn/"><u>https://www.linkedin.com/in/jonathankahn/</u></a><u> </u></p><p>Get in touch with Shahni:</p><p>prontherec@gmail.com</p><p>shahni@sbhmedia.com</p><p><a href="https://www.linkedin.com/in/shahnibenhaim/"><u>https://www.linkedin.com/in/shahnibenhaim/</u></a> </p><p><br></p>
February 16, 2026
The PR Strategy That Changed a Startup’s Identity with Mira Marcus, PR Specialist - PR on the Record Ep. 11
<p>In this episode, Mira Marcus reveals how to turn small moments into headlines that shape perceptions and change categories.</p><p><br></p><p>If you're a founder, marketer, or PR professional tired of gatekeeping stories or feeling stuck in tactical tactics, this episode is your game-changer. Mira shares behind-the-scenes tales, from bat poop crises in Tel Aviv to rebranding AI startups, that illustrate how strategic narratives can elevate your brand's credibility and trust.</p><p><br></p><p>You'll discover how to craft compelling stories that reporters want, why relationships matter less than storytelling prowess, and how to use PR as a strategic tool to transform your company's category and perception. Mira’s insights on crisis management, media prep, and using stories in tech offer actionable steps to make your messages stick and build authentic trust with your audience, investors, partners, or customers.</p><p><br></p><p>Whether you're navigating a reputation crisis or aiming to simply stand out in a crowded market, understanding the real role of PR is crucial. This episode delivers the secrets to leveraging media narratives for tangible impact, fostering relationships that aren’t just about contacts but compelling stories.</p><p><br></p><p>Perfect for entrepreneurs, communications teams, and execs eager to see PR move beyond the tactical. Elevate your story, change perceptions, and unlock new opportunities.</p><p><br></p><p>Join Mira, a seasoned press relations strategist with over 15 years of shaping international narratives, as she shares how storytelling can transform your brand from the inside out, and why your next big impact might just start with a well-told story.</p><p><br></p><p>Ready to shift from reactive to strategic in your PR approach? Hit play and learn how to make your stories unforgettable.</p><p><br></p><p>Get in touch with Shahni:</p><p>prontherec@gmail.com</p><p>shahni@sbhmedia.com</p><p>https://www.linkedin.com/in/shahnibenhaim/ </p><p><br></p><p>Listen to PR on the Record:</p><p>🔗Spotify: https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC </p><p>🔗 Apple: https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506 </p><p>Follow PR on the Record:</p><p>https://www.instagram.com/prontherecord/ https://www.linkedin.com/company/prontherecord</p><p><br></p><p>Connect with Mira:</p><p>https://www.miramarcus.com/</p><p>https://www.linkedin.com/in/mira-marcus111/</p>
February 2, 2026
An update - Farewell to Ariel
<p>Hi folks! It’s been a while, and we have an update.</p><p>We’re saying a bittersweet farewell to <a href="https://www.linkedin.com/company/106506841/admin/page-posts/published/?share=true#">Ariel Shapiro</a> as we celebrate the journey so far and look ahead to new beginnings. 🌟</p><p>Stay tuned, more conversations and episodes are coming soon!</p>
13 total episodes available
Deep-dive analytics for PR on the Record
Frequently asked questions
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- What is PR on the Record?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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