PR on the Record

About PR on the Record

PR on the Record explores the role of public relations in shaping success within the tech ecosystem. Shahni Ben-Haim, along with special guests, including founders, tech marketing executives, and reporters, uncover the real impact of strategic communication through insightful conversations.

Publisher

PR on the Record

Category

technology

Language

en

Explicit

No

First episode

2 Apr 2025

Latest episode

29 Sept 2026

Latest episodes

16 episodes in the feed.

1. 

   29 Sept 2026

   Why Podcasts Are PR's Secret Weapon with Gal Ko, Founder of PodStar - PR on the Record Ep. 15

   Podcasts are becoming one of the most effective trust-building assets in modern PR, and if you are a founder, marketer, or creator looking to reach the right audience, this conversation shows you exactly why. Gal Ko reveals how the right podcast appearance can generate authority, pipeline, and a month’s worth of content from a single conversation. Shahni is joined by Gal Ko, founder of Podstar and Bold PMM, to unpack why podcast guesting is more than visibility. It is a shortcut through the long B2B trust cycle. Gal shares how his thinking shifted from traditional marketing to podcast-led growth, and why founders who treat audio like a one-off opportunity are missing the bigger strategy. You'll discover: - Why podcasts can outperform traditional media for trust, reach, and repurposing - The REVEAL framework for building a guest media kit that actually gets replies - How to score shows with the STAGE framework before you pitch - Why three well-chosen podcast appearances a month can outperform chasing one big placement - How to turn every episode into LinkedIn posts, short-form clips, SEO assets, and sales support Gal also breaks down the realities most founders miss: not every show is worth your time, and not every company should launch its own podcast. He explains why consistency, topic fit, and guest readiness matter more than vanity metrics, and how even a small show can help move buyers through a multi-touch sales journey. If you are trying to become the voice of your industry, build authority without burning out your team, or understand how podcasts fit into the future of PR and AI search, this episode gives you the playbook. Perfect for founders, communications teams, and anyone ready to use podcasts as a serious business growth channel. Listen to PR on the Record: 🔗Spotify: https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC (https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC) 🔗 Apple: https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506 (https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506) Connect with Gal: https://www.linkedin.com/in/gal-ko/ Join the Podstar Community: https://www.skool.com/podstar Follow PR on the Record: https://www.instagram.com/prontherecord/ (https://www.instagram.com/prontherecord/) https://www.linkedin.com/company/prontherecord (https://www.linkedin.com/company/prontherecord) Get in touch with Shahni: https://www.linkedin.com/in/shahnibenhaim/ (https://www.linkedin.com/in/shahnibenhaim/) https://www.sbhmedia.com/ prontherec@gmail.com shahni@sbhmedia.com

2. 

   9 Sept 2026

   Let's Talk About LinkedIn with Eli Igra Serfaty, CEO of MAIA Digital - PR on the Record Ep. 14

   LinkedIn is no longer just a hiring tool—it’s the relationship platform that can shape PR, sales, hiring, fundraising, and even how AI systems cite your brand. Eli Igra Serfaty, CEO of MAIA Digital, a leading LinkedIn agency helping B2B companies and executives build authority, strengthen their brand, and grow through LinkedIn, discusses why the companies winning on LinkedIn are treating it as a centralized growth engine, not a place to post once in a while.Shahni and Eli break down the shift from “social media” thinking to real business impact, including why executive profiles, company pages, and employee advocacy all need to work together. Eli shares how his venture capital background changed the way he saw LinkedIn, why most companies underuse their people, and how earned media becomes far more powerful when it’s amplified across the organization rather than left to fade after publication.You’ll discover:- Why LinkedIn is best used as a relationship platform, not a vanity metric game- How owned media and earned media fuel each other- Why employee advocacy matters far beyond HR and recruiting- The biggest mistake companies make when trying to measure LinkedIn ROI- How GEO and LLM citations are changing the stakes for executives and brandsEli also explains why silent lurkers matter more than most people realize, why comments can outperform cold outreach, and how consistent presence over months builds the trust that leads to real opportunities—from demos and partnerships to hiring and PR wins.If you’re a founder, marketer, PR practitioner, or executive trying to build credibility that compounds, this conversation will change how you think about LinkedIn. Listen to PR on the Record:🔗 Spotify: https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC 🔗 Apple: https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506 🔗 YouTube: https://youtu.be/z4tpwI8TQbkFollow PR on the Record:https://www.instagram.com/prontherecord/ https://www.linkedin.com/company/prontherecordConnect with Eli:https://team-maia.com/b2b-linkedin-strategy/https://www.linkedin.com/in/eli-igra-serfaty/Get in touch with Shahni:prontherec@gmail.comshahni@sbhmedia.comhttps://www.linkedin.com/in/shahnibenhaim/

3. 

   28 Jul 2026

   What VCs think about PR? with Vicky Books, Marketing Director of Grove Ventures - PR on the Record Ep. 13

   In this episode of PR on the Record, Vicky Books, director of marketing at Grove Ventures, shares what VCs actually think about PR, and how founders can use it strategically from their first funding round through global scale. Vicky walks us through her path from event organizing to leading marketing at startups to landing in venture, and what that journey taught her about PR done right. She breaks down how early-stage companies can use targeted PR to build investor trust, win customers, and establish authority, long before they're making headlines. We break down the tangible tactics you need, crafting messaging that lands, why speaking your industry's language matters, and how to build real relationships with journalists in a shrinking media landscape. Vicky explains how to pick the right publications, measure success beyond vanity metrics, and use a funding announcement as more than just a milestone, but a trust signal for partners, clients, and future hires. We also cover adapting your GEO strategy to resonate across different markets and why LinkedIn thought leadership has become essential in B2B. In a media environment where attention is scarce and journalists are stretched thin, skipping PR fundamentals means staying invisible, mastering them means investor validation, customer trust, and real growth. A must-listen for founders, VC partners, and marketing leaders looking to turn storytelling and relationship-building into a genuine growth lever. Listen to PR on the Record: 🔗Spotify: https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC 🔗 Apple: https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506 Follow PR on the Record: https://www.instagram.com/prontherecord/ https://www.linkedin.com/company/prontherecord Connect with Vicky: https://www.linkedin.com/in/vicky-books-03658232/ Get in touch with Shahni: prontherec@gmail.com shahni@sbhmedia.com ⁠https://www.linkedin.com/in/shahnibenhaim/⁠

4. 

   14 Apr 2026

   Why PR Can't Work Alone with Jonathan Kahn, Founder of Somethingel.se - PR on the Record Ep. 12

   Most brands overlook the true power of storytelling in PR, and it’s costing them priceless opportunities to connect deeply with their audiences. In this eye-opening episode, creative strategist Jonathan Kahn reveals how storytelling has evolved from mere press pitches to an emotional powerhouse that shapes brand perception today. Having worked with over 150 global companies, from Wix to Mobileye, Jonathan shares insider secrets on crafting narratives that get attention, spark genuine interest, and turn media exposure into lasting brand loyalty. You'll discover: Why PR is more about emotional storytelling than traditional press releases How to craft pitches that resonate precisely with journalists and influencers’ audiences The critical role of attention hooks and step-by-step storytelling strategies in today’s fast-scrolling world Why authenticity and understanding your media targets can multiply your exposure exponentially How AI and digital manipulation are reshaping trust in media and what that means for your brand In a landscape flooded with conflicting messages and fake content, mastering the art of storytelling is your key to cutting through the noise. Whether you’re a marketer, founder, or PR pro, this episode will help you leverage stories that resonate and create real impact, before your competitors do. Perfect for those wanting to elevate their brand narrative, amplify their media reach, or simply understand the new rules of PR storytelling in the digital age. Jonathan Kahn, founder of Something Else, is a creative strategist whose work with top brands and deep understanding of human emotion in marketing will change the way you think about PR forever. Listen to PR on the Record: 🔗Spotify: https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC (https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC) 🔗 Apple: https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506 (https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506) Follow PR on the Record: https://www.instagram.com/prontherecord/ (https://www.instagram.com/prontherecord/) https://www.linkedin.com/company/prontherecord (https://www.linkedin.com/company/prontherecord) Connect with Jonathan: https://somethingel.se/ (https://somethingel.se/) https://www.linkedin.com/in/jonathankahn/ (https://www.linkedin.com/in/jonathankahn/) Get in touch with Shahni: prontherec@gmail.com shahni@sbhmedia.com ⁠https://www.linkedin.com/in/shahnibenhaim/⁠ (https://www.linkedin.com/in/shahnibenhaim/)

5. 

   16 Feb 2026

   The PR Strategy That Changed a Startup’s Identity with Mira Marcus, PR Specialist - PR on the Record Ep. 11

   In this episode, Mira Marcus reveals how to turn small moments into headlines that shape perceptions and change categories. If you're a founder, marketer, or PR professional tired of gatekeeping stories or feeling stuck in tactical tactics, this episode is your game-changer. Mira shares behind-the-scenes tales, from bat poop crises in Tel Aviv to rebranding AI startups, that illustrate how strategic narratives can elevate your brand's credibility and trust. You'll discover how to craft compelling stories that reporters want, why relationships matter less than storytelling prowess, and how to use PR as a strategic tool to transform your company's category and perception. Mira’s insights on crisis management, media prep, and using stories in tech offer actionable steps to make your messages stick and build authentic trust with your audience, investors, partners, or customers. Whether you're navigating a reputation crisis or aiming to simply stand out in a crowded market, understanding the real role of PR is crucial. This episode delivers the secrets to leveraging media narratives for tangible impact, fostering relationships that aren’t just about contacts but compelling stories. Perfect for entrepreneurs, communications teams, and execs eager to see PR move beyond the tactical. Elevate your story, change perceptions, and unlock new opportunities. Join Mira, a seasoned press relations strategist with over 15 years of shaping international narratives, as she shares how storytelling can transform your brand from the inside out, and why your next big impact might just start with a well-told story. Ready to shift from reactive to strategic in your PR approach? Hit play and learn how to make your stories unforgettable. Get in touch with Shahni: prontherec@gmail.com shahni@sbhmedia.com https://www.linkedin.com/in/shahnibenhaim/ Listen to PR on the Record: 🔗Spotify: https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC 🔗 Apple: https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506 Follow PR on the Record: https://www.instagram.com/prontherecord/ https://www.linkedin.com/company/prontherecord Connect with Mira: https://www.miramarcus.com/ https://www.linkedin.com/in/mira-marcus111/

6. 

   2 Feb 2026

   An update - Farewell to Ariel

   Hi folks! It’s been a while, and we have an update. We’re saying a bittersweet farewell to Ariel Shapiro (https://www.linkedin.com/company/106506841/admin/page-posts/published/?share=true#) as we celebrate the journey so far and look ahead to new beginnings. 🌟 Stay tuned, more conversations and episodes are coming soon!

7. 

   4 Jun 2025

   How to Build a High-Value, Data-Driven PR Engine with Eytan Buchman, CMO of Freightos - PR on the Record Ep. 10

   Eytan Buchman, Freightos CMO, discusses building a data-driven PR engine and securing high-value media placements for long-term credibility in this interview.

8. 

   28 May 2025

   The Executive’s Guide to Media Success with Ori Yudilevich, CPO of MaterialsZone - PR on the Record Ep. 9

   Ori Yudilevich, Chief Product Officer of MaterialsZone, discusses media training for executives and startup founders, emphasizing clear messaging and confident handling of tough questions in this interview.

9. 

   21 May 2025

   Navigating Global PR for Tech Startups with Estie Rosen, Senior Director of Global Comms & Digital at Startup Nation Central - PR on the Record Ep. 8

   In this episode, we’re joined by Estie Rosen, Senior Director of Global Communications & Digital at Startup Nation Central. With a diverse background in marketing, communications, and public relations, Estie has worked across a wide range of industries, including aerospace, defense, and telecommunications. Her career has spanned significant roles such as Head of Media Relations at Israel Aerospace Industries (IAI), Senior Communication Manager at the Israeli Ministry of Defense, and Public Relations Communications Manager at Strauss Group. Estie shares her journey into the world of PR and the differences between corporate and startup communications. We dive into how Israel's reputation as a startup hub has shaped the way local startups approach PR, especially when breaking into international markets. Estie also shares her thoughts on how PR has evolved over the years and the importance of communications in startup growth. From the challenges of cutting through the noise in an oversaturated media landscape to supporting both early-stage startups and fast-growing scale-ups, Estie offers invaluable insights on how PR plays a critical role in shaping a company’s success. If you’re a startup founder or PR professional, Estie’s advice on navigating the PR landscape is not to be missed.

10. 

    14 May 2025

    PR Secrets for a Memorable and (Not So) Seamless Emergence from Stealth with Danielle Blumenstyk Peterman, Director of Communications at Sola Security - PR on the Record Ep. 7

    In this episode, we’re joined by Danielle Blumenstyk Peterman, Director of Communications at Sola Security. With over 12 years of experience in PR, marketing, and strategic communications, Danielle has played a pivotal role in shaping the success of high-profile tech companies. She brings a wealth of knowledge from her time at AppsFlyer, where she led global communications and later became Chief of Staff, as well as her experience working in the nonprofit and education sectors. Danielle shares her expertise in crafting strategic PR plans, particularly for her latest company, Sola Security, as it emerged from stealth mode. She discusses the crucial elements of a successful launch, including how to engage with journalists ahead of time, the importance of timing, and how to create a narrative that resonates with both the media and your audience. Throughout the conversation, Danielle highlights the power of PR in driving visibility, brand credibility, and long-term growth. Whether you're a startup founder or a communications professional, Danielle’s insights into market entry strategy, messaging, and navigating the evolving PR landscape are invaluable for anyone looking to amplify their brand's impact.

11. 

    7 May 2025

    The Real ROI of PR and Measuring What Counts with Sarah Bard - PR on the Record Ep. 6

    Ariel and Shahni sit down with Sarah Bard — a powerhouse in Communications and Marketing with a career spanning politics, tech, and healthcare. A former White House appointee at the U.S. Small Business Administration and Jewish Outreach Director for Hillary Clinton’s presidential campaign, Sarah has led communications for VCs, fintech companies, and major institutions. She’s served as an advisor on five U.S. presidential campaigns, been named one of the Jerusalem Post's '50 Most Influential Jews,' and currently works as a Growth Advisor to startups, a Senior Advisor at Berlin Rosen, an adjunct professor at Tel Aviv University, and a board member at the Nevo Network. In this episode, the conversation explores Sarah’s transition from political campaigns to the tech industry and how communications strategies shift across sectors. She explains how PR delivers long-term value, why companies must align it with business objectives, and how to measure success through smart and realistic KPIs. The discussion also touches on the responsibility PR holds as the company's outward-facing voice, how media coverage compares to other forms of impact, and the expanding role of AI in the field. This episode is a deep dive into the strategic power of PR for tech companies and offers practical insights for anyone working to build brand trust, visibility, and meaningful growth through communications.

12. 

    30 Apr 2025

    Owning Your Company's Media Narrative with Guest, Ido Cohen, VP of Global Brand and Communications for Lightricks - PR on the Record Ep. 5

    In this episode of PR on the Record, Ariel Shapiro and Shahni Ben-Haim are joined by Ido Cohen, VP of Global Brand and Communications at Lightricks, to explore what it really takes for a tech company to own its narrative in the age of Generative AI. With a background in brand strategy, comms, and influencer marketing, Ido has played a pivotal role in shaping Lightricks’ voice as the company navigates rapid innovation and industry disruption. Together, they unpack the challenges of staying front and center when your technology is enabling others to tell their stories. Ido shares how his team of 20 marketers keeps the brand distinct, authentic, and bold, even as Lightricks’ AI tools become ubiquitous in the hands of creators and brands alike. The conversation dives into practical strategies for brand storytelling, how to balance amplification with ownership, and why having a clear, consistent narrative is essential in a world where virality can blur attribution. If you're looking to future-proof your brand voice in a fast-moving tech landscape, this episode is a must-listen.

13. 

    23 Apr 2025

    The Reporter's Take with Guest, Rachel Curry, Freelance Technology Journalist- PR on the Record Ep. 4

    In this episode of PR on the Record, Ariel Shapiro and Shahni Ben-Haim sit down with tech journalist Rachel Curry to unpack the dynamic between reporters and PR professionals. With bylines in CNBC, Observer, and CIO.com, and her newsletter Acronym cutting through corporate speak to get to the heart of business, Rachel brings a sharp, empathetic lens to the conversation. Together, they explore the do’s and don’ts of media pitching, the elements that make a story irresistible, and how PR professionals can build meaningful, long-term relationships with journalists. Rachel shares how she navigates the flood of pitches in her inbox, what catches her eye, and why authenticity and clarity matter more than ever. The episode also touches on Rachel’s broader mission: using journalism to connect people with the information they need to feel empowered and make the world a better place. Whether you're in PR, marketing, or just curious about the inner workings of media, this is a conversation you won’t want to miss.

14. 

    16 Apr 2025

    Inside the Tech PR Toolbox - PR on the Record Ep. 3

    In this episode of PR on the Record, Ariel Shapiro and Shahni Ben-Haim delve into the intricacies of public relations within the tech ecosystem. They discuss the essential tools and strategies PR professionals utilize, including the importance of crafting key messages, developing a flexible PR strategy, and the role of press releases. The conversation also highlights the significance of media monitoring, media training for spokespeople, and the value of thought leadership pieces in establishing authority. Throughout the discussion, they emphasize the distinction between PR and traditional marketing, advocating for transparency and trust in the PR process.

15. 

    9 Apr 2025

    Finding the Right Marketing Balance for Startups with Guest, Jacob Shwirtz - PR on the Record Ep. 2

    In this episode of PR on the Record, Ariel Shapiro and Shahni Ben-Haim engage with marketing expert Jacob Shwirtz to explore the intricate relationship between performance marketing and brand marketing. Jacob emphasizes the importance of brand awareness as a foundation for successful marketing strategies, highlighting the critical role of public relations in nurturing relationships and storytelling. The conversation delves into metrics for measuring brand awareness, the significance of authenticity in storytelling, and the effective use of AI in marketing strategies. Jacob advocates for a holistic approach to marketing, urging companies to balance performance and brand marketing efforts to achieve sustainable success.

16. 

    2 Apr 2025

    Going on the record with PR on the Record - PR on the Record Ep.1

    In this episode of PR on the Record, hosts Shahni Ben-Haim and Ariel Shapiro delve into the world of public relations within the tech ecosystem. They share their personal journeys into PR and discuss common myths and misconceptions about the industry. The conversation highlights the collaborative nature of PR and journalism, the significance of preparation, and the value of PR in enhancing brand visibility and credibility. The hosts also address the challenges of measuring PR's ROI and the necessity of maintaining momentum in PR efforts. Overall, the episode aims to demystify PR for founders, marketers, and anyone interested in understanding the impact of effective public relations.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

150

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

4 ratings

Podcast Authority Score: 44 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

50

Social presence

0

YouTube

64

Engagement

32

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Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.