What's in your toolkit? PR Toolkit is a Public Relations podcast hosted by Angel Wilborn offering PR Tips in five minutes or less. Explore how to incorporate Public Relations into your small business. Each episodes brings you a lesson about an aspect of PR. Whether you are a solopreneur, small business owner or just want to learn more about PR, this podcast shares tips and resources on how to include PR into your business without breaking the bank!
Have you set your PR goals yet?
Join Angel on the season one finale, as she talks about her PR Goal Setting Workbook and how it can help you get started on setting on your goals!
Episode takeaways:
Set your PR goals
Grab the PR Goal Setting Freebie
subscribepage.io/u5DcpZ (http://subscribepage.io/u5DcpZ)
Buy Me A Coffee: (https://buymeacoffee.com/themodcosc)
Connect with The Modest Company:
Website: themodcosc.com (https://www.themodcosc.com/)
IG: @whatsinyourtoolkit (https://www.instagram.com/whatsinyourtoolkit/)
LinkedIn: The Modest Company LLC SC (https://www.linkedin.com/company/the-modest-company-llc-sc)
28 Oct 2024
Online Businesses
Do you think that you do not PR because you are an online business owner?
On this episode Angel shares why PR is important for online businesses.
Episode takeaways:
Think about ways you can start incorporating PR into your online business.
Grab the PR Goal Setting Freebie
subscribepage.io/u5DcpZ (http://subscribepage.io/u5DcpZ)
Buy Me A Coffee: (https://buymeacoffee.com/themodcosc)
Connect with The Modest Company:
Website: themodcosc.com (https://www.themodcosc.com/)
IG: @whatsinyourtoolkit (https://www.instagram.com/whatsinyourtoolkit/)
LinkedIn: The Modest Company LLC SC (https://www.linkedin.com/company/the-modest-company-llc-sc)
21 Oct 2024
Local Businesses
Do you think that you do not PR because you are a local business?
On this episode Angel shares why PR is important for local businesses.
Episode takeaways:
What can you do today, that will help build the community's awareness of your business?
Grab the PR Goal Setting Freebie
subscribepage.io/u5DcpZ (http://subscribepage.io/u5DcpZ)
Buy Me A Coffee: (https://buymeacoffee.com/themodcosc)
Connect with The Modest Company:
Website: themodcosc.com (https://www.themodcosc.com/)
IG: @themodcosc (https://www.instagram.com/themodcosc)
LinkedIn: The Modest Company LLC SC (https://www.linkedin.com/company/the-modest-company-llc-sc)
14 Oct 2024
What is a publicist
What exactly is a publicist and do you really need one?
In this episode Angel discusses the different types of Publicist and how they work with companies or individuals. She also talks about how small business owners/solopreneurs will fit into majority of these categories when it come to handling their own PR.
Episode takeaways:
Think about which category you handle the most and which category you need to put more emphasis on.
Grab the PR Goal Setting Freebie
subscribepage.io/u5DcpZ (http://subscribepage.io/u5DcpZ)
Buy Me A Coffee: (https://buymeacoffee.com/themodcosc)
Connect with The Modest Company:
Website: themodcosc.com (https://www.themodcosc.com/)
IG: @themodcosc (https://www.instagram.com/themodcosc)
LinkedIn: The Modest Company LLC SC (https://www.linkedin.com/company/the-modest-company-llc-sc)
7 Oct 2024
Community Relations
Do I really need to build a relationship with the community?
In this episode Angel discusses why it is important for businesses (brick and mortar as well as online) to build relationships with their local community.
Episode takeaways:
Get to know other small business owners in your area, whether online or brick and mortar. Find out how you all can work together.
Grab the PR Goal Setting Freebie
subscribepage.io/u5DcpZ (http://subscribepage.io/u5DcpZ)
Buy Me A Coffee: (https://buymeacoffee.com/themodcosc)
Connect with The Modest Company:
Website: themodcosc.com (https://www.themodcosc.com/)
IG: @themodcosc (https://www.instagram.com/themodcosc)
LinkedIn: The Modest Company LLC SC (https://www.linkedin.com/company/the-modest-company-llc-sc)
30 Sept 2024
Crisis Management
As a small business owner or solopreneur is your business prepared for a crisis?
On this episode Angel discusses why your business needs a crisis management plan; as well as tips to help you create your own plan.
Episode takeaways:
Think about the types of crisis that may affect your business and create a plan for how to handle them.
Crisis Management Workbook: Use code CRISIS to get 20% off.
https://www.themodcosc.com/product-page/crisis-management-plan (http://subscribepage.io/u5DcpZ)
Buy Me A Coffee: (https://buymeacoffee.com/themodcosc)
Connect with The Modest Company:
Website: themodcosc.com (https://www.themodcosc.com/)
IG: @themodcosc (https://www.instagram.com/themodcosc)
LinkedIn: The Modest Company LLC SC (https://www.linkedin.com/company/the-modest-company-llc-sc)
23 Sept 2024
Social Media Management
What does social media have to do with Public Relations?
In this episode Angel shares why social media is an extension of your brand, and why it is important to maintain a positive presences.
Episode takeaways:
Think about how you will handle a negative review or comment on social media.
Grab the PR Goal Setting Freebie
subscribepage.io/u5DcpZ (http://subscribepage.io/u5DcpZ)
Buy Me A Coffee: (https://buymeacoffee.com/themodcosc)
Connect with The Modest Company:
Website: themodcosc.com (https://www.themodcosc.com/)
IG: @themodcosc (https://www.instagram.com/themodcosc)
LinkedIn: The Modest Company LLC SC (https://www.linkedin.com/company/the-modest-company-llc-sc)
16 Sept 2024
Media Relations
Why is it important to build relationships with media outlets?
On this episode Angel talks about why you should build mutually beneficial relationships with local media outlets and why you should not limit yourself to just one form of media.
Episode takeaways:
What local media outlet do you want to build a relationship with?
Grab the PR Goal Setting Freebie
subscribepage.io/u5DcpZ (http://subscribepage.io/u5DcpZ)
Buy Me A Coffee: (https://buymeacoffee.com/themodcosc)
Connect with The Modest Company:
Website: themodcosc.com (https://www.themodcosc.com/)
IG: @themodcosc (https://www.instagram.com/themodcosc)
LinkedIn: The Modest Company LLC SC (https://www.linkedin.com/company/the-modest-company-llc-sc)
9 Sept 2024
What is PR?
What exactly is Public Relations and why is it so hard to define?
In this episode Angel explains what Public Relations is and ways that you may already be doing it without even realizing.
Episode takeaways:
Think about which of these examples you are already doing in your business, and which example you would like to add.
Grab the PR Goal Setting Freebie
subscribepage.io/u5DcpZ (http://subscribepage.io/u5DcpZ)
Buy Me A Coffee: (https://buymeacoffee.com/themodcosc)
Connect with The Modest Company:
Website: themodcosc.com (https://www.themodcosc.com/)
IG: @themodcosc (https://www.instagram.com/themodcosc)
LinkedIn: The Modest Company LLC SC (https://www.linkedin.com/company/the-modest-company-llc-sc)
9 Sept 2024
Introduction to the PR Toolkit
Welcome to the PR Toolkit podcast!
A show created to help solopreneurs and small business owners learn about Public Relations and how to incorporate it into their business.
Grab the PR Goal Setting Freebie
subscribepage.io/u5DcpZ (http://subscribepage.io/u5DcpZ)
Buy Me A Coffee: (https://buymeacoffee.com/themodcosc)
Connect with The Modest Company:
Website: themodcosc.com (https://www.themodcosc.com/)
IG: @themodcosc (https://www.instagram.com/themodcosc)
LinkedIn: The Modest Company LLC SC (https://www.linkedin.com/company/the-modest-company-llc-sc)
2 Sept 2024
PR Toolkit Trailer
Welcome to the PR Toolkit podcast. A Public Relations podcast for introverted solopreneurs and small business owners.
Get tips and resources to help you build your PR toolkit and get the publicity you deserve without feeling overwhelmed.
PR Goal Setting Freebie:
subscribepage.io/u5DcpZ (http://subscribepage.io/u5DcpZ)
Buy Me A Coffee: (https://buymeacoffee.com/themodcosc)
Connect with The Modest Company:
Website: themodcosc.com (https://www.themodcosc.com/)
IG: @themodcosc (https://www.instagram.com/themodcosc)
LinkedIn: The Modest Company LLC SC (https://www.linkedin.com/company/the-modest-company-llc-sc)
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