26 Oct 2021
SEO Site Structure for Healthcare Websites w/ Steve Wiideman
Another wonderful, educational, and down-right sensational podcast episode is upon us! Steve Wiideman joins Kamaar and Michelle to discuss search engine optimization once again! Last time SEO Steve graced us with his presence, we felt there was still too much to say. Welcome him back as we discuss how to balance geo-targeting with practice areas, how to avoid keyword cannibalization between similar pages targeting different geographies, and how to use words in URLs and web copy that users search versus internal language healthcare professionals use. Enjoy the episode!
Specializing in strategic planning for multi-location and franchise SEO campaigns, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others, with emphasis on strategy, planning, and campaign oversight.
In 2018, Wiideman won Industry MVP at a popular SEO conference (C3 Searchies) and helped Meineke earn the NatLo Top 30 in Local Marketing by Placeable.
Wiideman and his team have worked with Fortune 500 companies and small start-ups alike for over 22 years. His personal experience ranges from having managed or assisted with large sponsored ads budgets, to turning brick and mortar businesses into Internet profit machines using SEO best practices learned while studying under the world’s best organic and paid search optimization specialists.
Wiideman conducts online video and in-person presentations at various conferences and tradeshows throughout America on such topics as the history of SEO, link-earning, multi-location ranking factors, pay-per-click advertising, responding to search engine updates, and much more. He also is a frequent panelist at online marketing events and speaks at many California meet-up groups and networking events.
Wiideman designed and teaches the Website Optimization and Strategic Search Engine Marketing online course for California State University Fullerton, the SEO Tools and Analytics course at University of California San Diego, and was recently commissioned to write a textbook for a popular online learning service for colleges.
Wiideman's information products of the 2000s have been adopted by thousands of small- and mid-sized businesses as a model for building websites on a platform optimized for higher placement in search results and social media destinations.
As a consultant, Wiideman has developed creative strategies that garner organic links and citations to web properties, in addition to strategizing website migrations, upgrades, and social media integration. Wiideman has been mentioned and featured in a number of popular publications including:
CNN Money
Entrepreneur Magazine
Marketing Sherpa
National Journal
Response Magazine
Vice Magazine
Visibility Magazine
CNBC
Vice / Motherboard
Fortune Magazine
Local Search Association
American Express
Wiideman is currently working on a project to provide his knowledge in the SEO industry in the form of a 6-week online training program.
Steve’s current projects include a transparency service for small businesses, along with experiments his team is running to better understand the impacts of voice search, featured snippets, and structured data.
How to reach Steve Wiideman:
By Phone: (562) 732-4417
By Email: info@wiideman.com (mailto:info@wiideman.com)
By Social: @seosteve | linkedin.com/in/seoexpert
<a href="https://www.stukent.com/higher-ed/seo-strategy-skills/"...
