Practice Leading: for emerging and curious leaders of Microsoft partner practices

About Practice Leading: for emerging and curious leaders of Microsoft partner practices

Practice Leading is for emerging and curious practice leaders of Microsoft partner businesses. I’m Neil Benson and, if you’re anything like me with an unquenchable curiosity and zero tolerance for BS, you’ve come to the right place. Together we’ll learn from innovators and investors, executives and entrepreneurs, and business leaders and business coaches that have already left their stamp on the world and those that are exploring new and smarter ways building their businesses. Whether it’s ground-breaking innovations, hiring high-performing teams, or the sheer force of will to disrupt our industry, each episode is a masterclass from the trailblazers who have achieved significant success. Find Practice Leading on YouTube, or wherever you listen to podcasts, and learn from the mentors you wish you had earlier in your career.

Publisher

Neil Benson

Category

business · business · technology

Language

en

Explicit

No

First episode

27 Nov 2024

Latest episode

8 Oct 2025

Latest episodes

15 episodes in the feed.

1. 

   8 Oct 2025

   Practice Leading Finale - I Quit Superware

   Neil Benson reflects on his unexpected departure from Superware, the Microsoft partner business he founded, and thanks guests Mohamed Mostafa, Joel Lindstrom, Ben Vollmer, and others for sharing lessons.

2. 

   21 Jul 2025

   Wins and Challenges in Growing a Managed Services Practice (MSP)

   Ole Gjerde, CEO of TruNorth Dynamics, shares his experiences in building and managing managed services practices, emphasizing the importance of focus, customer onboarding, and designing win-win support models in this interview.

3. 

   4 Jul 2025

   Good Strategy/Bad Strategy: Forming Superware's Strategic Plan

   #12. We just wrapped up our latest round of strategic planning at Superware—and it was a game-changer using the approach outlined in Richard Rumelt’s Good Strategy, Bad Strategy. Here’s what stood out from our process and why it made such a difference for us. After landing a major consulting win, we still hadn’t cracked product market fit for our industry apps. Instead of more generic goals and vision statements, we dove into Rumelt’s practical framework and it completely reset how we tackled strategy as a team. KEY LESSONS Diagnose, don’t guess. We spent time individually reflecting and then collectively diagnosing our core business challenge—rather than just listing random goals, we drilled down to the one issue holding us back. A strategy is a hypothesis. We treated our strategy as an experiment instead of a guarantee. This mindset (so familiar to us coming from agile software backgrounds!) lets us iterate, learn, and adapt much faster. Coherent actions aligned around guiding policy. Instead of a to-do list, we identified focused, coherent actions that all support our guiding policy—making it clear what to prioritize and what to (confidently) leave out. TIMESTAMPS 00:00 Learn how Superware used Good Strategy/Bad Strategy to reset direction 00:25 Introduction to Practice Leading and Neil Benson 01:12 Kicking off a new financial year with strategic planning 02:00 Major consulting win versus lack of product market fit 02:51 Discovering Richard Rumelt’s Good Strategy/Bad Strategy framework 03:31 Defining bad strategy and pitfalls to avoid 04:21 Key elements of good strategy: Diagnosis, guiding policy, coherent actions 05:03 Tangible example of guiding policy: The local grocery store 06:00 Diagnosing Superwire’s biggest challenge using design thinking 06:57 Dot voting and achieving team alignment on strategy 07:50 Addressing industry focus concerns and building a strategic hypothesis 08:49 Aligning team around coherent actions and a six-month strategy horizon 09:28 Treating strategy as a living hypothesis, not a fixed plan 10:12 Inviting listeners to share their strategy approaches and engage with Practice Leading RESOURCES Good Strategy/Bad Strategy: The Difference and Why It Matters (https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239), Richard Rumelt 👋 LET'S CONNECT 🌐 Subscribe to Practice Leading newsletter (https://practiceleading.com) for key lesson takeaways and special event invitations 🟥 Subscribe on YouTube (https://youtube.com/@practiceleading) 🟦 Follow on LinkedIn (https://linkedin.com/company/practiceleading) 🟦 Neil Benson on LinkedIn (https://linkedin.com/in/neilbenson) 🦋 Neil Benson on BlueSky (https://bsky.app/profile/neilabenson.bsky.social) 🧪 PRACTICE LEADING LAB FOR EMERGING LEADERS Apply to join Practice Leading Lab (https://members.practiceleading.com) ⭐ RATE AND REVIEW THE SHOW Rate Practice Leading (https://practiceleading.com/rate)

4. 

   16 Jun 2025

   Forging a Modern Microsoft Alliance with Lucy Bourne

   Lucy Bourne, cofounder of Oaka Studio, discusses how Microsoft partners can improve their Microsoft alliance through marketing, sales, and operations, emphasizing focus and specialized roles in this interview.

5. 

   2 Jun 2025

   Scaling Innovation and AI at Avanade with Nancie Calder

   Nancie Calder, Senior Vice President at Avanade, discusses nurturing innovation and continuous learning within a global Microsoft ecosystem practice, emphasizing the importance of combining practical experience with scalable programs in this interview.

6. 

   19 May 2025

   Leadership Lessons from Microsoft Partner Innovators: My Practice Leading Retrospective

   #8. Welcome to Practice Leading, the podcast for ambitious and curious Microsoft partner leaders who are passionate about growth, innovation, and building high-performing teams—with no tolerance for BS. I’m your host, Neil Benson, and in this special retrospective episode, I’m sharing the biggest lessons learned from the show’s first eight guests. We’ll revisit insights on creating a culture-over-hierarchy, hiring for industry expertise, empowering teams, pricing strategies, empathetic leadership, mentorship, and building a sustainable team culture. You’ll hear the real-world results as I experiment with these ideas in my own business, Superware, and the challenges and successes we’ve faced along the way. If you’re leading a Microsoft practice, this episode is a masterclass from trailblazers who know what it takes to succeed in the Microsoft ecosystem. KEY LESSONS 1. Culture Over Hierarchy. Our journey began with Mohamed Mostafa from TechLabs London, who shared a secret interview question that's now a staple in my hiring process: “Tell me something not on your CV or LinkedIn.” It’s been a game-changer for uncovering cultural fit! 2. Managing Yourself First. Joel Lindstrom inspired me to prioritise managing myself first— and I share my biohacking experiments from tracking sleep to surviving cryotherapy chambers. I also experimented with team video updates (still a work in progress!) and debated the role of technical certifications for practice leaders. Where do you stand on keeping your certs up to date? 3. Pricing for Value. Ben Vollmer from RSM US drove home the importance of micro-verticals and flexible pricing. We’re testing new app and service models that reflect true customer value. Pro tip: Don’t be afraid to experiment with custom deals early on! 4. Empathetic Leadership Areti Iles of Telefonica Tech reminded us that clear communication, coaching, and meaningful feedback are at the heart of great leadership. It's pushing me to keep stretching those empathy muscles—even when it doesn’t come naturally. 5. The Power of a Talent Manager. Thanks to Bob Bell at ITK Consulting, I’m on the hunt for a talent manager to help formalise HR and talent acquisition at Superware. (If you know a good one, hit reply!) 6. Mentorship & Hackathons. Edit Kapcari at Orbis SE inspired me to rethink 1:1s and mentorship frequency. I may not be meeting every week just yet, but regular check-ins are now firmly on my radar. Plus, we’re exploring team hackathons—stay tuned! 7. Building a True Team Culture Katherine Hogseth at CRMK sets the bar high with weekly team breakfasts and a culture that dedicates 20% of company time to learning and development. We’re working towards one day per month for now, but the aspiration is there! 8. Microsoft Partnering Secrets Chris McNulty of Synozur brought clarity to the art (and challenge) of partnering with Microsoft. From leveraging customer innovation hubs to decoding dual recognition, we’re taking steps to sharpen our Microsoft alliance. TIMESTAMPS 00:00 Welcome to Practice Leading and Neil’s mission 01:00 Why Neil started Practice Leading and what Superware does 01:49 Lessons from episode one: Culture over hierarchy and secret interview questions 03:45 The challenge of hiring for industry experience and onboarding new talent 04:24 Managing yourself first: Healthspan, conferences, and the power of routines 06:13 Should leaders keep technical certifications up to date? 08:52 Pricing strategies and focusing on micro-verticals 09:46 Leading with empathy: The importance of career conversations 11:35 Hiring a talent manager and building HR capabilities 12:25 Mentorship,...

7. 

   5 May 2025

   Insider Secrets to Succeeding as a Microsoft Partner with Chris McNulty

   #8. Chris McNulty heads Strategic Markets at Synozur. For almost ten years, he was Senior Director of Product Marketing for Microsoft 365 at Microsoft. Chris’s prior experience as CTO includes companies such as Dell and Quest Software. He is the co-host of The Intrazone and host of the Polaris podcasts. KEY LESSONS Understand the Microsoft field. Navigating Microsoft requires you to “study up in your abbreviations” and truly understand the distinct roles (ATU, STU, PDMs, etc.) within the Microsoft sales organisation. There’s no easy button—successful partners learn where to plug in and how to make life easier for sellers. Build credibility through track record. Sellers are motivated by what’s on their scorecard—not by the promise of flashy add-ons. Building trust takes a proven track record, compelling customer references, and an understanding of what Microsoft sellers care about most. Find white space to complement Microsoft. Don’t try to compete head-to-head. Look for industry or vertical solutions that Microsoft won’t cover directly. Fill those gaps (the “white space”), remain Microsoft-friendly, and stay nimble—being a strong complement gets you invited in. TIMESTAMPS 00:00 Sometimes ignoring Microsoft is the right approach 00:33 Neil Benson introduces Practice Leading and today's guest, Chris McNulty 01:38 Chris McNulty's background at Microsoft, Dell, and Quest Software 04:13 Are you coaching Microsoft partners or mostly end customers? 05:29 Understanding the Microsoft field, acronyms, and partner programs 08:13 Navigating Microsoft's structure in Australia and missing opportunities 10:03 How Microsoft sellers are motivated and why partners should care 12:43 The changing value of Microsoft partner certifications 14:11 Balancing Microsoft alignment with independent product marketing 17:31 Deciding how Microsoft-centric your marketing should be 18:03 Using Microsoft Innovation Hubs to build relationships 21:00 Being proactive in bringing Microsoft into niche sectors 27:43 Risks and opportunities of filling product "white space" as an ISV RESOURCES Chris McNulty on LinkedIn (https://www.linkedin.com/in/cmcnulty/) Chris' The Intrazone podcast (https://aka.ms/TheIntrazone) Synozur Alliance website (https://www.synozur.com/) Synozur Alliance on LinkedIn (https://www.linkedin.com/company/synozur-alliance/) Synozur's Polaris podcast (https://polaris.synozur.com) M365 Community Conference (https://m365conf.com/#!/) in Las Vegas, 6 to 8 May 2025 TechCon365 (https://www.techcon365.com/Seattle/) in Seattle, 23 to 27 June RECOMMENDED EPISODES #3. The future of partner pricing models with Ben Vollmer (https://www.practiceleading.com/the-future-of-pricing-models-in-the-microsoft-partner-ecosystem-with-ben-vollmer/) 👋 LET'S CONNECT 🌐 Subscribe to Practice Leading newsletter (https://practiceleading.com) for key lesson takeaways and special event invitations 🟥 Subscribe on YouTube (https://youtube.com/@practiceleading) 🟦 <a href="https://linkedin.com/company/practiceleading"...

8. 

   21 Apr 2025

   From Four to Forty: Building CRMK’s Team and Culture with CEO, Kathrine Hogseth

   #7. Kathrine Hogseth is the CEO of CRM-Konsulterna (CRMK), a Swedish Microsoft partner business that she has led for 10 years. Kathrine has a master’s in electrical engineer and held several roles in telecommunications before achieving her MBA and then venturing into the technology industry. Today, CRM-K is one of the most highly regarded business applications partners in Sweden with a team of 40 people that has recently expanded into Germany. KEY LESSONS Building teams through values &amp; genuine connection. Kathrine shares why “competence, honesty, and win-win” aren’t just words on a wall, but the living foundation of CRMK’s culture. She reveals how every new hire goes through a values analysis—and how the team revisits those values every two years to ensure they still reflect who they are. Weekly company days for learning &amp; belonging. Forget monthly check-ins—CRMK brings their people together every single Friday. Over breakfast, the team shares customer wins, lessons learned and actively fosters their culture. Kathrine credits this consistent connection as crucial to consultant growth and team happiness. Leading with empathy &amp; flexibility. Kathrine discusses the importance of supporting team members through different life seasons, providing space when needed, and leading transparently as a leader—showing up authentically, even when life gets tough. TIMESTAMPS 00:00 People are people: Understanding individual growth and challenges in consulting 00:33 Introduction to Practice Leading and guest Kathrine Hogseth 01:34 Kathrine’s background and CRMK’s journey 02:48 What it’s like to lead a business for over ten years 05:09 The role and setup of an advisory board in a Microsoft partner business 06:45 Working with a spouse in business leadership 08:49 Letting people grow and challenges in supporting team development 13:06 Company and personal values: How they shape CRM-Konsulterna 14:53 Weekly company meetings and fostering a learning culture 17:05 Remote work, flexibility, and bringing teams together in the office 19:56 International expansion: Opening offices in Germany and southern Sweden 23:40 Specialization, industry focus, and identifying win-win client relationships 29:11 Meeting rhythms, one-on-ones, and team dynamics at CRM-Konsulterna 31:43 The benefit and challenge of having multiple MVPs in a small business RESOURCES Kathrine Hogseth on LinkedIn (https://www.linkedin.com/in/kathrine-hogseth/) CRMK on LinkedIn (https://www.linkedin.com/company/crm-konsulterna) CRMK website (https://www.crmkonsulterna.se/in-english/) RECOMMENDED EPISODES #4 Building Diverse and Empathetic Leadership with Areti Iles (https://www.practiceleading.com/building-diverse-and-empathetic-leadership-with-areti-iles/) 👋 LET'S CONNECT 🌐 Subscribe to Practice Leading newsletter (https://practiceleading.com) for key lesson takeaways and special event invitations 🟥 Subscribe on YouTube (https://youtube.com/@practiceleading) 🟦 Follow on LinkedIn (https://linkedin.com/company/practiceleading) 🟦 Neil Benson on...

9. 

   7 Apr 2025

   Mentorship and Hackathons for Professional Development with Edit Kapcari

   #6. Edit Kapcari is the Head of Solutions Development at ORBIS SE in Germany where she has built her career since 2017. Initially a software engineer in the CRM practice, Edit pitched the concept of starting a Power Platform practice to her leadership and now leads that business unit. Edit shares her perspectives and experience as a people manager, being a great mentor and coach to the people in her team that I was keen to learn from. communication and collaboration for career progression, and how Edith's unique approach to mentoring and goal-setting drives team success. We talk about her strategies for aligning individual and team goals through regular one-on-one meetings. Throughout our conversation, Edith shares her journey, from her proactive leadership during COVID to winning competitive hackathons, and how those experiences shaped her leadership approach. She offers invaluable advice on delegating tasks, fostering a culture of constructive feedback, and empowering team members. Edith also touches on her belief in continuous learning, balancing practical skills with certifications, and the importance of more female voices in tech. Speaking of which, I’d love to learn from more female leaders in tech. Please get in touch if that’s you or someone you’d recommend. KEY LESSONS Mentoring. Intuitively, I think we all know the importance of coaching our team members, but I’ll admit I struggle to prioritise the time given the other responsibilities we might have to nurture sales, resolve customer escalations, participate in recruitment and handle operations. External inspiration. I admire Edit’s perspective on reading biographies of people who persevered through adversity and using that to learn about leadership. I think there’s also merit in traditional management content as well. I’ll try and broaden my learning through some biographies too. Hackathons as learning shortcut. I love how Edit used hackathons as a way of rapidly learning about something new. You’re dropped into a team, given a challenge and expected to solve the problem in a short space of time. I’ve barely participated in any hackathons. I’m going to look for opportunities for more. TIMESTAMPS 00:00 Edith's first hackathon experience 00:39 Introduction to Practice Leading with Neil Benson 01:38 Learning from Edith Kapsari 03:16 Edith's secret to mentorship and team-building 05:17 The importance of understanding individual and team goals 07:04 Edith's approach to goal setting and communication 08:51 Exploring various types of goals with team members 12:13 Recognizing individual contributions within a team 14:39 Weekly one-on-ones and team communication strategy 17:16 Challenges and philosophy of managing a larger team 23:57 Edith's transition from individual contributor to a leadership role 28:30 Hackathons as a tool for practice building and delegation 30:38 Unique insights and concluding messages from Edith RESOURCES Edit Kapcari on LinkedIn (https://www.linkedin.com/in/editkapcari) ORBIS SE on LinkedIn (https://www.linkedin.com/company/orbis-se) RECOMMENDED EPISODES Building diverse and empathetic leadership with Areti Iles. (https://www.practiceleading.com/building-diverse-and-empathetic-leadership-with-areti-iles/) 👋 LET'S CONNECT 🌐 Subscribe to Practice Leading newsletter (https://practiceleading.com) for key lesson takeaways and special event...

10. 

    24 Mar 2025

    Talent Acquisition in a Boutique Consultancy with Bob Bell, ITK Consulting

    #5. Today, I'm learning from Bob Bell, CEO of boutique technology services firm ITK Consulting in Canada. Bob is an expert in business administration and has a track record of leading business in several different industries before cofounding ITK in 2016. Bob shares how his superpower lies in his attention to administrative details—a skill that allows his team to focus on essential tasks like sales and delivery. We explore how Bob prioritizes tasks, his strategies for keeping overhead costs lean, and his philosophy on balancing employee and subcontractor roles. Bob also discusses the critical decision of when to bring expertise in-house and how his firm approaches talent acquisition and HR functions, aiming to build a robust, dynamic team. This episode is packed with valuable insights for leaders navigating the complexities of small-to-midsize business growth and looking to foster a culture of efficiency and collaboration. KEY LESSONS Hiring a talent manager. We’ve just hired three new principal consultants and engaged a recruiter to help us find 6 or 7 more team members over the next three months. Pretty soon I think we can justify a part-time talent manager to help us establish better recruitment, onboarding and talent management processes and ensure we follow them, and then help us with our next rounds of recruitment when we need to expand. I love your advice in this area. Thanks for that, Bob. Balancing contractors and employees. I share a lot of your views on the value of bringing in contractors with specific skills and investing in the careers of employees in their training and bonuses over and above the benefits provided to contractors. Superware needs to continue to find ways to make our business a great place for employees to build a long-term career, while at the same time engaging contractors when we need to and recognising the differences between them and the differences in how they like to be compensated and engaged. TIMESTAMPS 00:00 People are the product in a consulting business 00:18 Introduction to Bob Bell 02:21 Bob Bell's fondness for administrative tasks 04:32 Prioritizing tasks and client-first philosophy 06:08 Knowing when to bring in an expert 08:05 Deciding company size and in-house roles 10:12 Importance of talent acquisition and HR functions 13:36 Challenges in finding the right HR talent 15:29 The role of subcontractors and employee balance 19:13 Overcoming perceptions of being a small firm 21:06 Conscious choice of subcontractors and employees balance 26:34 The value of an internship program RESOURCES Bob Bell on LinkedIn (https://www.linkedin.com/in/bbell1/) ITK Consulting on LinkedIn (https://www.linkedin.com/company/itk-consulting) ITK Consulting website (https://itkconsulting.ca/) 👋 LET'S CONNECT 🌐 Subscribe to Practice Leading newsletter (https://practiceleading.com) for key lesson takeaways and special event invitations 🟥 Subscribe on YouTube (https://youtube.com/@practiceleading) 🟦 Follow on LinkedIn (https://linkedin.com/company/practiceleading) 🟦 Neil Benson on LinkedIn (https://linkedin.com/in/neilbenson) 🦋 <a href="https://bsky.app/profile/neilabenson.bsky.social" rel="noopener noreferrer"...

11. 

    10 Mar 2025

    Building Diverse and Empathetic Leadership with Areti Iles

    #4. Today I'm learning from Areti Iles. She's the Head of Professional Services for Enterprise Applications at Telefonica Tech in the UK. Having started in technology with end-user organisations transitioned into consulting in 2016 and joined Telefonica Tech in 2021. She's active in her local user group community, and committed to helping others advance their career, especially women and people from underrepresented backgrounds. Areti shares her unique perspective on leadership, broadening it beyond traditional constraints and emphasizing its multifaceted nature beyond just dealing with people. Her insights challenge conventional leadership notions, encouraging a broader understanding of what it truly means to lead. 🔑 KEY LESSONS Broadened leadership definition: Leadership isn't just about managing a team—it's about influencing and inspiring, often without a formal title. Whether you're steering projects or guiding personal growth, leadership starts with yourself. Empathy as a core characteristic: While managers might focus on task completion, true leaders invest in creating a supportive, nurturing environment. Empathy plays a crucial role in understanding your team's goals and helping them achieve them. Diversity drives innovation: Surrounding yourself with diverse talents addresses potential blind spots, fostering better decision-making and innovation. This isn't just a buzzword—it's a strategic advantage. TIMESTAMPS 00:00 The challenge of uncommunicated expectations in promotions 00:38 Welcome to Practice Leading with Neil Benson 02:27 Definition of leadership beyond traditional roles 04:28 Differences between leaders and managers 07:06 The importance of empathy in leadership 13:49 Can missing leadership traits be complemented? 17:08 The role of diversity and inclusion in leadership 19:44 The adaptability of leaders to different personalities 21:58 Characteristics of a great leader 27:15 Remembering impactful leaders in personal life 31:46 Empowering employees to express career goals 34:29 Providing support for leaders and their wellbeing 🗺️ RESOURCES Areti Iles on LinkedIn (https://www.linkedin.com/in/aretiiles/) Telefonica Tech on LinkedIn (https://TelefonicaTechonLinkedIn) The Four Tendencies: The Indispensable Personality Profiles That Reveal How to Make Your Life Better (and Other People's Lives Better, Too) (https://www.amazon.com/Four-Tendencies-Indispensable-Personality-Profiles/dp/1524760919) by Gretchen Rubin 👋 LET'S CONNECT 🌐 Subscribe to Practice Leading newsletter (https://practiceleading.com) for key lesson takeaways and special event invitations 🟥 Subscribe on YouTube (https://youtube.com/@practiceleading) 🟦 Follow on LinkedIn (https://linkedin.com/company/practiceleading) 🟦 Neil Benson on LinkedIn (https://linkedin.com/in/neilbenson) 🦋 Neil Benson on BlueSky (https://bsky.app/profile/neilabenson.bsky.social) 🧪 PRACTICE LEADING LAB FOR EMERGING LEADERS <a href="https://members.practiceleading.com" rel="noopener noreferrer"...

12. 

    24 Feb 2025

    The future of pricing models in the Microsoft partner ecosystem with Ben Vollmer

    #3. Ben Vollmer is a Senior Vice President at RSM US responsible for growing their Power Factory offering. He is probably best known in the Microsoft community as the former global director of Microsoft’s Dynamics 365 Field Service business. Ben’s a prolific presenter at Microsoft conferences with a reputation for helping partners level up their pricing and delivery models. Ben and I have a fascinating discussion about the evolution of pricing and how Microsoft partners and customers might exchange value. Traditionally, partners have delivered services and charged based a timesheet and a rate card. How is that model changing? One option we discuss is outcome-based pricing, but do customers really want outcome-based pricing? There are challenges here too. We also pull apart the user-story point estimation and pricing approach that Superware uses. And, we ask whether blended teams are necessary for success and how customers should eventually assume full ownership of the applications partners build. KEY LESSONS The Evolution of Pricing Models. The conversation delves into the shift from traditional time-based pricing to outcome-based pricing and other innovative pricing models. Ben offers a deep dive into how pricing can both reflect and drive a company's culture and strategy. While value-based pricing presents opportunities, implementing it successfully remains a challenge. Empowering Customers. Ben emphasizes the importance of customer empowerment and enablement. He suggests that partners need to focus on training and ensuring clients have the knowledge to manage applications independently post-deployment. As Neil Benson notes, building empowerment capabilities could be a key area of growth for Superware, aligning with the need for blended teams and client self-sufficiency. Focusing on Micro Verticals. Ben advises honing in on micro vertical segments — niche markets where tailored solutions can bring significant value. This focus allows for streamlined implementations, enhancing client satisfaction and business predictability. TIMESTAMPS 00:00 The end of traditional agile waterfall methodologies 00:33 Introduction to Practice Leading and Ben Vollmer 02:25 Evolution of pricing models in Microsoft partnerships 02:43 How pricing drives a Microsoft partner's culture 05:07 Pricing strategy for ISVs and services 06:32 The shift from implementation to enablement and managed services 08:05 Challenges with outcome-based pricing 11:48 Discussing pricing methods tied to customer value 15:48 Importance of blended teams and customer ownership 18:16 Micro vertical expertise and predictable revenue for partners 24:17 Necessity of enablement and training in service models 30:35 Final thoughts on pricing and practice growth strategies RESOURCES Ben Vollmer on LinkedIn (https://www.linkedin.com/in/benvollmer/) RSM US on LinkedIn (https://www.linkedin.com/company/rsm-us-llp) 👋 LET'S CONNECT 🌐 Subscribe to Practice Leading newsletter (https://practiceleading.com) for key lesson takeaways and special event invitations 🟥 Subscribe on YouTube (https://youtube.com/@practiceleading) 🟦 Follow on LinkedIn (https://linkedin.com/company/practiceleading) 🟦 Neil Benson on...

13. 

    10 Feb 2025

    What's your "Why?" for becoming a leader? with Joel Lindstrom

    #02. Today I'm learning from Joel Lindstrom. Joel is a senior director at Hitachi Solutions America, where he oversees the Power Platform, Low-Code and Automation team. Before joining the Microsoft channel as a solution architect with Customer Effective, Joel sold office equipment. Customer Effective was acquired by Hitachi Solutions seven years later, and Joel has been building his career there for over a decade. Joel has a long history with the Microsoft MVP program and he also played a pivotal role in giving Neil a break in podcasting back in 2017. KEY LESSONS Defining Leadership Goals: Joel emphasizes the importance of understanding why you want to be a leader. It's not just about the impressive title or the increased salary; it's about embracing the additional responsibilities and making a positive impact on your team. Managing Yourself First: Before taking on a leadership role, Joel advises assessing your personal habits and time management skills. Can you manage your own mindset and health effectively? These are crucial skills for managing a team. Empowering Your Team: One of Joel's greatest joys in leadership is seeing his team members succeed. He believes in the power of nurturing talent and celebrating the achievements of others, even if it means they surpass him in rank. Monday Morning Updates: Joel shares a practice of sending out Monday morning messages to his team, acknowledging successes and setting priorities for the week. It's a simple yet effective way to maintain team cohesion and focus. Continuous Learning: While Joel values keeping technical certifications current, he acknowledges that every leader can show commitment to continuous learning in their own way. It's about setting a strong example for your team. TIMESTAMPS 00:00 Joel on managing a project vs. a team 00:46 Introduction to Practice Leading and guest Joel Lindstrom 01:46 Joel Lindstrom's career journey 03:22 Finding your 'why' in leadership 06:57 Challenges in transitioning to leadership 07:21 The joys of leadership 10:07 Recognizing team achievements 14:03 Managing yourself before managing others 18:13 Handling an unpredictable schedule as a leader 22:50 Strategies for balancing meetings and deep work 26:41 The importance of self-management 28:23 The role of certifications for leaders RESOURCES Joel Lindstrom on LinkedIn (https://www.linkedin.com/in/joellindstrom/) Hitachi Solutions America on LinkedIn (https://www.linkedin.com/company/hitachi-solutions-america) Punish By Rewards (https://www.amazon.com/Punished-Rewards-Twenty-fifth-Anniversary-Incentive-ebook/dp/B004MYFLDG/ref=sr_1_1) by Alfie Kohn Deep Work (https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692/ref=sr_1_1) by Cal Newport Digital Minimalism (https://www.amazon.com.au/Digital-Minimalism-Living-Better-Technology/dp/0241453577/ref=sr_1_4) by Cal Newport 👋 LET'S CONNECT 🌐 Subscribe to Practice Leading newsletter (https://practiceleading.com) for key lesson takeaways and special event invitations 🟥 Subscribe on YouTube (https://youtube.com/@practiceleading) 🟦 <a...

14. 

    27 Jan 2025

    Culture Over Hierarchy: Tech Labs London's Unique Recruitment and Retention Strategies

    #1. Mohamed Mostafa is the founder and managing director of TechLabs London, the company behind iProperty Cloud, the housing management platform build on the Microsoft cloud. He has been recognised as a Microsoft MVP since 2016, a Microsoft FastTrack Solution Architect, and holds an MBA from Henley Business School. KEY LESSONS Join the Practice Leading mailing list to get sent a PDF summary of the key insights and lessons from every episode. Visit practiceleading.com (https://practiceleading.com) and enter your first name and email on the homepage. In our discussion, Mohamed shared some invaluable insights and strategies on building a successful team and a thriving business culture. Here are three key takeaways: Embrace Diversity in Hiring: Mohamed emphasized the importance of moving beyond hiring clones. A rich mix of backgrounds, experiences, and skills not only enriches the workplace but also significantly improves business delivery. He advocates for a hiring process blind to ethnicity, religion, and personal background, focusing instead on cultural fit and qualification. Invest in Apprenticeships: TechLabs London places high value on apprenticeships, bringing in young recruits and training them in technology and consultancy. This approach not only nurtures talent but provides fresh perspectives. While apprentices often move on to other Microsoft partners, their contribution during their tenure is invaluable. Foster a Dynamic Work Culture: TechLabs London has done away with strict hierarchies and promotes a fluid structure where employees can engage in multiple roles and projects. This "holacracy" structure, along with cross-departmental collaboration, ensures a vibrant work environment where innovation thrives. TIMESTAMPS 00:00 How hiring similar backgrounds limits diversity 00:31 Introduction to Practice Leading Podcast 03:24 Importance of people in consulting businesses 05:01 Creating a positive work environment 08:40 Implementing holacracy at TechLabs London 11:49 Benefits of diverse roles in teams 14:48 Innovative hiring strategies 17:15 Hiring industry experts and apprentices 20:23 Challenges and benefits of hiring apprentices 23:06 Strategies for unbiased recruitment 30:23 Gathering industry expertise for product development 36:19 Mohamed's key interview question for cultural fit RESOURCES TechLabs London website (https://techlabs.london/) TechLabs London on LinkedIn (https://www.linkedin.com/company/techlabslondon) iProperty Cloud website (https://iproperty.cloud/) Mohamed Mostafa on LinkedIn (https://www.linkedin.com/in/mohamed-i-mostafa/) Maverick: The Success Story Behind the World's Most Unusual Workplace (https://www.amazon.com/Maverick-Success-Behind-Unusual-Workplace/dp/0446670553/ref=sr_1_1) by Ricardo Semler Holacracy: The New Management System for a Rapidly Changing World (https://www.amazon.com/Holacracy-Management-System-Rapidly-Changing/dp/162779428X/ref=sr_1_1) by Brian J. Robertson <a...

15. 

    27 Nov 2024

    Practice Leading trailer

    Welcome to Practice Leading, the show for emerging and curious practice leaders of Microsoft partner businesses. I’m Neil Benson and, if you’re anything like me with an unquenchable curiosity and zero tolerance for BS, you’ve come to the right place. Together we’ll learn from innovators and investors, executives and entrepreneurs, and business leaders and business coaches that have already left their stamp on the world and those that are exploring new and smarter ways building their businesses. Whether it’s ground-breaking innovations, hiring high-performing teams, or the sheer force of will to disrupt our industry, each episode is a masterclass from the trailblazers who have achieved significant success. Find Practice Leading on YouTube, or at practiceleading.com, and learn from the mentors you wish you had earlier in your career.

Who has been a guest on Practice Leading: for emerging and curious leaders of Microsoft partner practices

Names identified in recent episode analyses. Showing up to five guests.

• Mohamed Mostafa
• Joel Lindstrom
• Ben Vollmer
• Ole Gjerde
• Lucy Bourne

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

470

Score snapshot 15 Sept 2025

Podcast Authority Score: 40 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

54

Social presence

0

YouTube

66

Engagement

0

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.