The husband and wife team behind Pragmatic Digital share insights on how to navigate the modern digital marketing landscape.
Pragmatic Talk
Claim This Podcastby Susan & Scot Westwater
5.0(2 reviews)
19 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
The husband and wife team behind Pragmatic Digital share insights on how to navigate the modern digital marketing landscape.
Language
🇺🇲
Publishing Since
7/20/2018
1 verified contact email on file for Pragmatic Talk
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
August 4, 2020
Creating content that delivers - Christoph Trappe - Pragmatic Talk - Episode 17
<p><strong>How can you create content that delivers for your audience and your business? Listen to this episode of Pragmatic Talk to find out.</strong></p> <p>Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts.</p> <p>Joining us today is content marketing expert Christoph Trappe.</p> <p>Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers He has run content marketing campaigns across many industries, including health care, nonprofits, SaaS, publishing and professional services. He has led teams of journalists, content creators, strategists and designers to successfully drive results.</p> <p>Today, he’s a global top 14 content marketer and top 100 digital marketer. His blog has been listed as a valuable resource in the marketing industry.</p> <p><strong>Topics we cover:</strong></p> <p>What is content marketing?</p> <p>The accidental SEO strategy</p> <p>How to convert high performing content into an email subscription</p> <p>Insights from his latest book - Content Performance Culture</p> <p><strong>Links mentioned in the show:</strong></p> <p>Website: <a href="https://www.authenticstorytelling.net">https://www.authenticstorytelling.net</a></p> <p>Content Performance Culture Book: <a href="https://www.amazon.com/Content-Performance-Culture-Christoph-Trappe-ebook/dp/B0821TZM1H/ref=sr_1_1?dchild=1&keywords=christoph+trappe&qid=1596573292&sr=8-1">https://www.amazon.com/Content-Performance-Culture-Christoph-Trappe-ebook/dp/B0821TZM1H/ref=sr_1_1?dchild=1&keywords=christoph+trappe&qid=1596573292&sr=8-1</a></p> <p>LinkedIn: <a href="https://www.linkedin.com/in/christophtrappe/">https://www.linkedin.com/in/christophtrappe/</a></p> <p>Twitter: <a href="https://twitter.com/CTrappe">https://twitter.com/CTrappe</a></p> <p>....</p> <p>If you enjoyed this episode, Please rate/review and subscribe to ensure you stay up to date with the latest episodes from Pragmatic Talk.</p> <p>Connect with Scot: <a href="http://bit.ly/scotwestwater">http://bit.ly/scotwestwater</a></p> <p>Connect with Susan: <a href="http://www.bit.ly/susanwestwater">http://www.bit.ly/susanwestwater</a></p>
July 27, 2020
Achieving clarity in your messaging - Zach Messler - Pragmatic Talk - Episode 16
<p><strong>How do you make sure your content is delivering the right message to the right person at the right time? Listen to this episode of Pragmatic Talk to find out.</strong></p> <p>Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts.</p> <p>Today we have another great episode for you. Joining us is Zach Messler. Zach spent 20 years practicing and leading product marketing for B2B tech companies, teaching non-technical sales pros to explain complex software to executive buyers.</p> <p>And today he works with founders of high-growth B2B technology companies to transform their messaging, reposition products, and teach and empower individuals and teams.</p> <p>Topics we cover:</p> <p>3 questions to ask yourself to make sure your message is clear - What is it? What does it do? Why does it matter?</p> <p>Why personas or customer avatars are no longer enough - you need to go deeper</p> <p>His experience with Speakers Who Dare and why it's so important to be heard and how you can stand out</p> <p>A super natural experience the three of us shared while at dinner in Charleston</p> <p><br></p> <p>Links mentioned in the show:</p> <p>Website: <a href="https://www.zachmessler.com">https://www.zachmessler.com</a></p> <p>LinkedIn: <a href="https://www.linkedin.com/in/zachmessler/">https://www.linkedin.com/in/zachmessler/</a></p> <p>90 minute clarity call session offer: <a href="http://www.bit.ly/getsuperclear">http://www.bit.ly/getsuperclear</a></p> <p>The importance of being heard: <a href="https://www.youtube.com/watch?v=g8cK4vHtuM8&t">https://www.youtube.com/watch?v=g8cK4vHtuM8&t</a></p> <p>The key to the universe: <a href="https://www.linkedin.com/pulse/key-universe-zach-messler/?trackingId=ILp5wYKVTRCEFZuGeifUeA%3D%3D">https://www.linkedin.com/pulse/key-universe-zach-messler/?trackingId=ILp5wYKVTRCEFZuGeifUeA%3D%3D</a></p> <p><br></p> <p>....</p> <p><br></p> <p>If you enjoyed this episode, Please rate/review and subscribe to ensure you stay up to date with the latest episodes from Pragmatic Talk.</p> <p>Connect with Scot: <a href="http://bit.ly/scotwestwater" rel="ugc noopener noreferrer" target="_blank">http://bit.ly/scotwestwater</a></p> <p>Connect with Susan: <a href="http://www.bit.ly/susanwestwater" rel="ugc noopener noreferrer" target="_blank">http://www.bit.ly/susanwestwater</a></p>
June 18, 2020
Organizational buy in is critical for digital transformation efforts - Brandee Sanders - Pragmatic Talk - Episode 15
<p><strong>How does being a musician, a classically trained vocalist and an on stage performer lead someone to a career in marketing? Stay tuned to find out.</strong></p> <p>Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts.</p> <p>Today we have another great episode for you. Joining us is Brandee Sanders who is an Award-winning woman in tech that blends creative, commerce and content one dynamic enterprise at a time.</p> <p><br></p> <p><strong>Topics we cover:</strong></p> <p>How Brandee went from stage performer to digital marketing maven</p> <p>An early lesson from Brandee's past that will help marketers get ready for the big shift in consumer behavior that's happening right now</p> <p>What Voice commerce will look like over the next few years</p> <p>How organizational buy in is critical for digital transformation efforts</p> <p>Why measurement and results act as a shield for you and your marketing team</p> <p><br></p> <p><strong>Links mentioned in the show:</strong></p> <p><a href="https://www.brandeesanders.com/">https://www.brandeesanders.com/</a></p> <p><a href="https://www.linkedin.com/in/brandeesanders/">https://www.linkedin.com/in/brandeesanders/</a></p> <p><br></p> <p>If you enjoyed this episode, Please rate/review and subscribe to ensure you stay up to date with the latest episodes from Pragmatic Talk. </p> <p><br> <strong>Connect with Scot: </strong><a href="http://bit.ly/scotwestwater">http://bit.ly/scotwestwater</a></p> <p><strong>Connect with Susan: </strong><a href="http://www.bit.ly/susanwestwater">http://www.bit.ly/susanwestwater</a></p>
19 total episodes available
Deep-dive analytics for Pragmatic Talk
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Pragmatic Talk?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.