Pre-Con Recon Podcast

About Pre-Con Recon Podcast

The Pre-Con Recon Podcast talks all things brand and marketing for the pre-construction real estate community inviting leaders to share the knowledge and tools needed to succeed in the ever-evolving market.

Publisher

Justin Frenette, CEO Him & Her

Category

arts · business

Language

en

Explicit

No

First episode

7 May 2025

Latest episode

4 Sept 2026

Latest episodes

18 episodes in the feed.

1. 

   4 Sept 2026

   What Today's Buyers Actually Want | Pre-Con Recon Podcast Ep. 18

   In this episode of The Pre-Con Recon Podcast, Justin Frenette sits down with Daniela Tirone, Marketing & Communications Lead at CountryWide Homes, to discuss what it takes to build a strong real estate brand in today's increasingly uncertain market. The conversation moves beyond traditional real estate marketing and into the relationship between marketing, sales, customer experience, reputation, and trust. Daniela explains why marketing and sales need to operate as one team, why copy can be more important than visuals, and how builders can balance aspiration with the facts buyers need to make a major purchasing decision. A major theme throughout the episode is that every customer interaction is a brand interaction. From the first website visit to a sales-office experience, design appointment, negative review, or post-purchase service issue, each touchpoint can either strengthen or damage a builder's reputation. Daniela also discusses how buyer behaviour is changing, particularly with move-in-ready homes, signage, organic social media, and AI becoming part of the research process. Her advice for builders going into 2026 is straightforward: be transparent, educate buyers, and make it clear why you're the right choice. Connect with Daniela Tirone: https://www.linkedin.com/in/danielatirone/ CountryWide Homes: https://countrywidehomes.ca/ CountryWide Homes' Instagram: https://www.instagram.com/countrywidehomesca/ Connect with Justin Frenette: https://www.linkedin.com/in/justinfrenette Brought to you by Him & Her, a design agency that moves quickly and makes things matter. Learn more at https://himandher.ca/ Learn more about Pre-Con Recon at https://www.preconrecon.com/

2. 

   4 Sept 2026

   Your Employees Need More Than a Job Description | Pre-Con Recon Podcast Ep. 17

   In this episode of The Pre-Con Recon Podcast, Justin sits down with Devynn Tavares, Operational Leader at The Cora Group, to discuss how her early customer-service experience shaped the way she approaches people and operations today, and why some of her biggest career opportunities came from leaders who trusted her before she had the traditional credentials or title to justify that trust. A major theme of the conversation is human connection. Devynn argues that whether you're managing a home or an office building, people ultimately want to feel heard and treated like humans, not products or revenue. She believes the industry's increasing reliance on remote communication has weakened some of those relationships, and that companies risk losing talent and tenant loyalty when they lose the human element. She also explains her approach to entering a new leadership role: rather than immediately imposing changes, she spent her first two weeks meeting individually with everyone in the organization. Those conversations helped her identify where responsibilities had become unclear as the company grew. From there, she rebuilt roles around accountability, ownership and clarity. For Devynn, great operations ultimately come down to two words: freedom and trust. When employees know what they own and have the freedom to make decisions, accountability becomes empowering rather than intimidating. Looking ahead, Devynn believes the future of commercial real estate will require companies to rethink the balance between remote work, office culture, and human interaction. Her larger personal mission is to help people feel confident walking into rooms where they don't think they belong and to help make the workplace stronger, clearer and more human. Connect with Devynn Tavares: LinkedIn: https://ca.linkedin.com/in/devynntavares Instagram: https://www.instagram.com/devynntavares/ Email: devynn@coragroup.com The Cora Group: https://coragroup.com/ The Cora Group Instagram: https://www.instagram.com/thecoragroup/ Connect with Justin Frenette: https://www.linkedin.com/in/justinfrenette Brought to you by Him & Her, a design agency that moves quickly and makes things matter. Learn more at https://himandher.ca/ Learn more about Pre-Con Recon at https://www.preconrecon.com/

3. 

   25 Aug 2026

   Building Better Buyer Experiences | Pre-Con Recon Podcast Ep. 16

   In this episode of The Pre-Con Recon Podcast, Justin Frenette sits down with Stephanie Lane, Vice President of Sales & Marketing at Geranium, to discuss what it really takes to build enduring communities and enduring brands. With more than 20 years in the industry, Stephanie shares how an unexpected opportunity launched her career, why hospitality shaped her leadership style, and how collaboration across departments leads to better developments. The conversation explores how today's challenging market is forcing developers to rethink sales, marketing, websites, AI adoption, and customer experience. Stephanie also shares lessons from leading Geranium's corporate rebrand, winning a national marketing award, mentoring future leaders, and why doing the right thing—even when no one sees it—is ultimately what builds lasting trust. Connect with Stephanie Lane: https://www.linkedin.com/in/stephanielane/ Geranium: https://www.geranium.com/ Geranium's Instagram: https://www.instagram.com/geraniumhomes (https://www.instagram.com/geraniumhomes) Connect with Justin Frenette: https://www.linkedin.com/in/justinfrenette Brought to you by Him & Her, a design agency that moves quickly and makes things matter. Learn more at https://himandher.ca/ Learn more about Pre-Con Recon at https://www.preconrecon.com/ (https://www.preconrecon.com/)

4. 

   25 Aug 2026

   Inside the Mind of a Modern Custom Home Builder | Pre-Con Recon Podcast Ep. 15

   In this episode of The Pre-Con Recon Podcast, Justin Frenette speaks with Brian DosRamos, President of Ever After Homes, a third-generation builder based in Burlington, Ontario. Brian shares the journey of growing up in a construction family and how those early experiences shaped his philosophy toward craftsmanship, responsibility, and the deeper meaning of building homes for families. Throughout the conversation, Brian explains how Ever After Homes evolved from spec builds and early development projects into a refined custom home design-build practice. He discusses the importance of transparency with clients, building strong relationships, and designing homes that truly reflect how people live. For Brian, the process of building isn’t just about delivering a product — it’s about creating spaces where families grow, memories are made, and generations stay connected. The discussion also explores the future of the company as Brian and his team begin laying the groundwork for development projects that focus on thoughtful community planning and environmentally responsible construction. With insights into the realities of custom home building, client relationships, and long-term industry vision, this episode offers a compelling look at what it means to build homes that genuinely matter. Follow Pre-Con Recon on all platforms: Spotify: https://open.spotify.com/show/4k9dqijyRABdA5xn4UVo6l Apple Podcast: https://podcasts.apple.com/us/podcast/pre-con-recon-podcast/id1812946324 Youtube: https://www.youtube.com/channel/UCZV8F2IPGwKb5LisLfqeZww/videos/videos Linkedin: https://www.linkedin.com/company/pre-con-recon Instagram: https://www.instagram.com/precon_recon/ Facebook: https://www.facebook.com/profile.php?id=61577103575640 Connect with Brian DosRamos: https://www.linkedin.com/in/brian-dosramos-b01ab1bb/ Ever After Homes: https://everafterhomes.ca/ Ever After Homes Instagram: https://www.instagram.com/ever.after.homes/ Connect with Justin Frenette: https://www.linkedin.com/in/justinfrenette Brought to you by Him & Her, a design agency that moves quickly and makes things matter. Learn more at https://himandher.ca/ Learn more about Pre-Con Recon at https://www.preconrecon.com/ (https://www.preconrecon.com/)

5. 

   12 Mar 2026

   How Top Developers Sell Homes In Today’s Market | Pre-Con Recon Podcast Ep. 14

   In this episode of Pre-Con Recon, Justin Frenette speaks with Warren Saunders, Sales and Marketing Manager at Cardel Homes. Warren shares his journey through the homebuilding industry, from architectural design to sales leadership, and explains how those experiences shaped the way he approaches branding, technology, and customer experience in real estate. The conversation explores how buyer behavior has changed in the past decade. Today’s homebuyers often complete most of their research online before visiting a sales centre. Warren explains why developers must adapt by simplifying the buying process, clearly communicating value and pricing, and ensuring their marketing and sales experiences align with how buyers actually make decisions. Warren also discusses the launch of Cardel’s multifamily division and the strategy behind building a brand focused on clarity, trust, and simplicity. He shares why transparency builds stronger relationships with buyers, why technology should support the customer journey rather than complicate it, and why the most successful sales teams focus equally on service and sales. Connect with Warren Saunders: https://www.linkedin.com/in/warren-saunders-salesdirector/ Cardel Homes: https://www.cardelhomes.com/ (https://www.cardelhomes.com/)Cardel Homes Alberta Instagram: https://www.instagram.com/cardelhomesyyc/?hl=en Connect with Justin Frenette: https://www.linkedin.com/in/justinfrenette Brought to you by Him & Her, a design agency that moves quickly and makes things matter. Learn more at https://himandher.ca/ Learn more about Pre-Con Recon at https://www.preconrecon.com/

6. 

   29 Jan 2026

   How to Survive the New Pre-Con Market | Pre-Con Recon Podcast Ep. 13

   In this episode of the Pre-Con Recon Podcast, Justin Frenette sits down with Rachel Galway, Sales & Marketing Manager at DBS Developments and one of the most experienced boots-on-the-ground professionals in Canadian pre-construction real estate. With nearly 16 years in the industry and close to 7,000 homes sold, Rachel offers an unfiltered look at what it actually takes to survive and stay relevant in today’s pre-con market. From the shift away from frenzy-driven sales to a more thoughtful, lifestyle-led approach, she breaks down why storytelling matters more than hard closes, how floor plans and livability were overlooked during the boom, and why reputation and purchaser experience have become the real currency of success. The conversation explores how experience, adaptability, and long-term thinking are now essential in a more disciplined market. Rachel shares hard-earned insights on mentorship, decision-making, and what separates resilient operators from those who relied on momentum alone, offering practical perspective for developers, brokers, and marketers navigating pre-con today.

7. 

   4 Nov 2025

   How Top Developers Build Brands That Drive Demand | Pre-Con Recon Podcast Ep. 12

   In this episode of the Pre-Con Recon Podcast, Justin Frenette sits down with Ryan Funt, VP of Marketing at Fitzrovia, to unpack how brand, storytelling, and operations intersect to create lasting value in the pre-construction and rental housing market. Ryan shares how a background in operations shaped his marketing philosophy—bridging creativity with execution—and why every brand decision must start with the end user experience in mind. The conversation dives into how hospitality principles can elevate residential development, the shift toward lifestyle-driven branding, and what it takes to deliver consistency across every customer touchpoint. From the evolution of rental marketing to the growing role of technology, data, and AI, Ryan offers a practical look at how developers can adapt to a new era of resident expectations, transparency, and brand accountability.

8. 

   7 Oct 2025

   Branding, Trust, and the Buyer Experience | Pre-Con Recon Podcast Ep. 11

   In this episode of the Pre-Con Recon Podcast, Justin Frenette speaks with Tim Ng, founder and CEO of Blackline and ADHOC Studio. Tim shares how his early exposure to real estate inspired a lifelong mission to bring technology and innovation to the industry. Together, Justin and Tim explore the lessons learned from scaling two companies, breaking into new markets like Miami, and navigating the differences between condo sales and purpose-built rentals. Tim also highlights what’s working in today’s sales and marketing playbooks, how AI is set to unlock predictive insights, and why brand, reputation, and personalization have become essential for developers to succeed in today’s buyer-first market.

9. 

   16 Sept 2025

   Why Better Data Builds Better Projects | Pre-Con Recon Podcast Ep. 10

   In this episode, Justin Frenette speaks with Darcy Rai, Founder and President of Real Property Data, about how unit-level data is reshaping pre-construction development. Darcy shares how his background as a development manager revealed the critical role of real-time data in acquisition, design, and marketing decisions. He shares how Real Property Data goes beyond self-reported numbers, collecting real-time, unit-level data to give an unbiased view of the market. The conversation covers why unit mix and sizing now make or break projects, how incentives are becoming central to lease-ups, and why architects should shift from purely design efficiency to a business-driven lens. Darcy also highlights how oversupply in urban rentals is putting pressure on leasing strategies, why curated amenities are the new differentiator, and how clean datasets will unlock the true potential of AI in real estate decision-making.

10. 

    29 Jul 2025

    The Result of Buyer-Led Design | Pre-Con Recon Podcast Ep. 9

    In this episode, Justin Frenette welcomes Rachel Rehkopf, Senior Manager of Sales & Marketing at Neatt Communities, for a deep dive into the evolving landscape of pre-construction real estate. From her accidental start in the industry to launching Milton's transformative StationSide project, Rachel shares how she puts people at the heart of everything—from marketing strategy to site design. She breaks down how Neatt is rethinking affordability, investing in long-term community value, and engaging brokers as a core part of their sales funnel. Her approach centers on devloping more than buildings—she’s creating communities people will still be proud to live in (and talk about) decades from now.

11. 

    15 Jul 2025

    Building 'Not Boring' Real Estate | Pre-Con Recon Podcast Ep. 8

    In this episode of the Pre-Con Recon podcast, Justin Frenette speaks with Theresa Dillon, the marketing director at Fabric Living. They discuss Theresa's journey in real estate, the importance of mentorship, and the unique approach Fabric Living takes in developing communities. The conversation covers innovative projects like Assembly, the significance of branding in a competitive market, and the challenges and opportunities faced in the current real estate landscape. They also explore the role of technology and AI in marketing, the importance of community engagement, and the value of networking for career success.

12. 

    30 Jun 2025

    From Raw Land to Real Community | Pre-Con Recon Podcast Ep. 7

    Alan Klippenstein, Vice President of Real Estate Development, explores real estate development challenges, city politics, affordable housing, and market dynamics with host Justin Frenette in an interview.

13. 

    24 Jun 2025

    How to Build a Community, Not Just a Building | Pre-Con Recon Podcast Ep. 6

    Carrie Curtis, Vice President at Killam Apartment REIT, explores her career shift into real estate with Justin Frenette and examines rental market trends, offering insights into Killam's portfolio and regulatory navigation in this interview.

14. 

    8 May 2025

    Why Purpose-Built Rentals Need Purposeful Marketing | Pre-Con Recon Podcast Ep. 5

    In this episode of the Precon Recon podcast, host Justin Frenette speaks with Kayleigh Johnson, the Director of Marketing at Peterson, about her journey in real estate marketing, the evolving landscape of the industry, and the importance of community and lifestyle in branding. They discuss market trends, the shift towards purpose-built rentals, and the significance of building relationships and mentorship in the real estate sector. Kayleigh shares insights on how to differentiate products in a competitive market and the need for a holistic approach to marketing that focuses on the human experience. 00:00 Introduction to Real Estate Marketing 03:07 Career Journey and Unexpected Opportunities 05:47 Building Relationships in the Industry 07:47 Finding the Right Fit in Real Estate 08:54 Peterson's Evolution and Future Plans 09:33 Introduction to Peterson's Vision 12:24 Exciting Developments in Burnaby 15:32 Market Trends and Shifts in Real Estate 18:41 The Evolution of Rental Properties 21:44 Branding and Marketing Strategies in Real Estate 24:30 The Role of Internal vs. External Teams 27:28 Disruption and Opportunities in Real Estate Tech 30:35 Building for Families in Rental Markets 33:35 Advice for Real Estate Professionals Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

15. 

    8 May 2025

    The Future of Buyer Behaviour in Real Estate | Pre-Con Recon Podcast Ep. 4

    In this episode of the Precon Recon podcast, Justin Frenette speaks with Loren Jackson about her journey in the real estate marketing industry, the importance of storytelling, and the evolving landscape of buyer behavior in the real estate market. They discuss the significance of the Precon Recon Report, which aims to provide insights into market trends and effective marketing strategies. Loren shares her experiences working on various projects, emphasizing the need for creativity, collaboration, and data-driven marketing to engage buyers effectively and maintain brand consistency over time. 00:00 Introduction to Precon Recon Podcast 06:23 Agency vs. In-House Marketing Perspectives 12:35 The Precon Recon Report Overview 19:41 The Importance of Storytelling in Marketing 25:51 Maintaining Brand Consistency Over Time 32:18 Creating Unique Buyer Experiences 41:08 The Importance of Early Marketing Involvement 48:22 Embracing Creativity in Real Estate Solutions Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

16. 

    8 May 2025

    The Future of Development is Design-Driven | Pre-Con Recon Podcast Ep. 3

    In this episode of the Precon Recon podcast, Justin Frenette speaks with Jordan Taylor, Vice President of Sales and Marketing at Deco Homes. They discuss Jordan's journey in real estate development, the importance of a broad skill set, and Deco's design-forward philosophy. The conversation also covers branding and marketing strategies, the role of storytelling in real estate projects, and the exploration of large-scale projects like Lakeview Village and Base 31. They touch on the shift to secondary markets and the significance of purpose-built rentals, concluding with insights on future trends in real estate. 00:00 Introduction to Precon Recon Podcast 06:25 The Importance of a Broad Skill Set 17:19 Branding and Marketing Strategies at Deco 26:11 Internal vs External Teams in Development 31:13 Innovative Urban Development Projects 39:21 Exploring Secondary Markets in Real Estate 46:20 Future Trends in Real Estate Development Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

17. 

    8 May 2025

    Marketing Real Estate That Builds Community | Pre-Con Recon Podcast Ep. 2

    In this episode of the Pre-Con Recon podcast, Justin Frenette speaks with Angela Walsh, Marketing Director at Sifton Properties. They discuss Angela's career journey in real estate, the importance of community building, and innovative marketing strategies that enhance customer experience. Angela shares insights on Sifton's legacy, current projects, and the impact of technology on real estate marketing. The conversation also touches on market trends, product offerings, and the future opportunities for Sifton Properties. 00:00 Introduction to Pre-Construction Real Estate Marketing 03:00 Angela Walsh's Career Journey in Real Estate 05:54 The Role of Sifton Properties in Community Building 09:06 Mentorship and Leadership Lessons in Marketing 11:54 Innovative Projects and Customer Experience at Sifton 15:02 Adapting to Market Shifts and Customer Needs 18:11 Brand Cohesion Across Diverse Business Units 21:04 Leveraging Technology in Real Estate Marketing 24:04 Future Opportunities and Customer Experience Enhancements Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

18. 

    7 May 2025

    How Data Is Shaping the Future of Real Estate Development | Pre-Con Recon Podcast Ep. 1

    In this episode of the Pre-Con Recon Podcast, Justin Frenette speaks with Ryan Mounsey from Urban Insights about the intricacies of urban planning and real estate development. They discuss the importance of data in making informed decisions, the growing trend of purpose-built rentals, and the potential for office to residential conversions. Ryan shares insights on navigating stalled projects, the approval process, and innovative housing solutions for the future. The conversation emphasizes the role of creativity in urban development and the need for developers to align their projects with city visions. 00:00 (https://www.youtube.com/watch?v=R1Pudb3bsmE) Introduction to Urban Insights and Its Mission 10:17 (https://www.youtube.com/watch?v=R1Pudb3bsmE&t=617s) Navigating Market Challenges and Opportunities 18:54 (https://www.youtube.com/watch?v=R1Pudb3bsmE&t=1134s) Office to Residential Conversions 30:39 (https://www.youtube.com/watch?v=R1Pudb3bsmE&t=1839s) Understanding the Approval Process 36:33 (https://www.youtube.com/watch?v=R1Pudb3bsmE&t=2193s) Creativity in Urban Planning and Development Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbk1DVlJVLVQ5T3NxQVVOZ0dhMnNvRjdQLTBhUXxBQ3Jtc0ttUHhBZXpCaWJ1Y19nX3JsQlhhb2xjV0t1SFNocnZfYXlVN0JIc2locnFKSkt4cjd1bFlGN2hpam5hdGFEaVgzRElESk1WYjNPTF9fODZvQUg5aWVMWVFETTZCb3QwaFR5QzFOQWxKc0VsOG54RWtDVQ&q=https%3A%2F%2Fhimandher.ca%2F&v=R1Pudb3bsmE)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

5,088

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 33 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

38

Social presence

0

YouTube

68

Engagement

0