The Pre-Con Recon Podcast talks all things brand and marketing for the pre-construction real estate community inviting leaders to share the knowledge and tools needed to succeed in the ever-evolving market.
Pre-Con Recon Podcast
Claim This Podcastby Justin Frenette, CEO Him & Her
14 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇨🇦
33
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality38
Social0
YouTube68
Engagement0
Podcast Overview
The Pre-Con Recon Podcast talks all things brand and marketing for the pre-construction real estate community inviting leaders to share the knowledge and tools needed to succeed in the ever-evolving market.
Language
🇺🇲
Publishing Since
5/7/2025
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33
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality38
Social0
YouTube68
Engagement0
7
Excellent Areas
2
Good Performance
10
Growth Opportunities
excellent
Episode Length
38 minutes
Performing excellently!
good
Publishing Consistency
Every 9 days
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Recent Episodes
March 12, 2026
How Top Developers Sell Homes In Today’s Market | Pre-Con Recon Podcast Ep. 14
<p>In this episode of Pre-Con Recon, Justin Frenette speaks with Warren Saunders, Sales and Marketing Manager at Cardel Homes. Warren shares his journey through the homebuilding industry, from architectural design to sales leadership, and explains how those experiences shaped the way he approaches branding, technology, and customer experience in real estate.</p><p>The conversation explores how buyer behavior has changed in the past decade. Today’s homebuyers often complete most of their research online before visiting a sales centre. Warren explains why developers must adapt by simplifying the buying process, clearly communicating value and pricing, and ensuring their marketing and sales experiences align with how buyers actually make decisions.</p><p>Warren also discusses the launch of Cardel’s multifamily division and the strategy behind building a brand focused on clarity, trust, and simplicity. He shares why transparency builds stronger relationships with buyers, why technology should support the customer journey rather than complicate it, and why the most successful sales teams focus equally on service and sales.</p><p>Connect with Warren Saunders: https://www.linkedin.com/in/warren-saunders-salesdirector/<br>Cardel Homes: <a href="https://www.cardelhomes.com/">https://www.cardelhomes.com/<br></a>Cardel Homes Alberta Instagram: https://www.instagram.com/cardelhomesyyc/?hl=en<br>Connect with Justin Frenette: https://www.linkedin.com/in/justinfrenette</p><p>Brought to you by Him & Her, a design agency that moves quickly and makes things matter. Learn more at https://himandher.ca/</p><p>Learn more about Pre-Con Recon at https://www.preconrecon.com/</p>
January 29, 2026
How to Survive the New Pre-Con Market | Pre-Con Recon Podcast Ep. 13
<p>In this episode of the Pre-Con Recon Podcast, Justin Frenette sits down with Rachel Galway, Sales & Marketing Manager at DBS Developments and one of the most experienced boots-on-the-ground professionals in Canadian pre-construction real estate.</p><p>With nearly 16 years in the industry and close to 7,000 homes sold, Rachel offers an unfiltered look at what it actually takes to survive and stay relevant in today’s pre-con market. From the shift away from frenzy-driven sales to a more thoughtful, lifestyle-led approach, she breaks down why storytelling matters more than hard closes, how floor plans and livability were overlooked during the boom, and why reputation and purchaser experience have become the real currency of success.</p><p>The conversation explores how experience, adaptability, and long-term thinking are now essential in a more disciplined market. Rachel shares hard-earned insights on mentorship, decision-making, and what separates resilient operators from those who relied on momentum alone, offering practical perspective for developers, brokers, and marketers navigating pre-con today.</p>
November 4, 2025
How Top Developers Build Brands That Drive Demand | Pre-Con Recon Podcast Ep. 12
<p>In this episode of the Pre-Con Recon Podcast, Justin Frenette sits down with Ryan Funt, VP of Marketing at Fitzrovia, to unpack how brand, storytelling, and operations intersect to create lasting value in the pre-construction and rental housing market.</p><p>Ryan shares how a background in operations shaped his marketing philosophy—bridging creativity with execution—and why every brand decision must start with the end user experience in mind. The conversation dives into how hospitality principles can elevate residential development, the shift toward lifestyle-driven branding, and what it takes to deliver consistency across every customer touchpoint.</p><p>From the evolution of rental marketing to the growing role of technology, data, and AI, Ryan offers a practical look at how developers can adapt to a new era of resident expectations, transparency, and brand accountability.</p>
14 total episodes available
Recent guests on Pre-Con Recon Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Alan Klippenstein
Guest
Carrie Curtis
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Frequently asked questions
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- What is Pre-Con Recon Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Information about guest appearances is not available.
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