Podcast thumbnail for Predicting People

Predicting People

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by Dectech

5.0(7 reviews)
14 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇬🇧
12

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality10
Social0
YouTube0
Engagement32

Podcast Overview

Predicting People is a podcast, all about the applications of behavioural science in the commercial world. In each episode, we invite experts to talk about how behavioural science has been affecting their business, and how they see it being used in the future.

Language

🇺🇲

Publishing Since

3/22/2021

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12

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality10
Social0
YouTube0
Engagement32
5
Excellent Areas
1
Good Performance
13
Growth Opportunities
excellent
Episode Length
17 minutes
Performing excellently!
good
Show Experience
12 episodes over 4.3 years

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poor
Publishing Consistency
Every 131 days

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Recent Episodes

Episode thumbnail for Ep. 14: AI in Market Research - Is it a fraud, a participant or an interviewer? Dectech Discusses

March 31, 2026

Ep. 14: AI in Market Research - Is it a fraud, a participant or an interviewer? Dectech Discusses

<p>In our fourteenth episode, Dectech&#39;s founders, Dr. Henry Stott and Professor Nick Chater, tackle one pressing question: is AI about to disrupt traditional market research? They discuss three possible ways AI could be influencing the industry, including the rise of AI bots affecting survey responses, the increasing use of large language models as synthetic research participants or “digital twins,” and the emergence of AI-powered interviewers that might, in time, reduce reliance on human qualitative researchers.</p><p>Drawing on academic literature, real-world case studies, and over two decades of hands-on experience at Dectech, Henry and Nick weigh the promise and the pitfalls of each development. They consider the commercial pressures encouraging rapid adoption of AI, and speculate on what the next wave of AI could mean for how businesses understand their customers.</p>

Episode thumbnail for Ep. 13: Product Suitability - What makes a product right? Dectech Discusses

November 28, 2025

Ep. 13: Product Suitability - What makes a product right? Dectech Discusses

<p>Welcome to Dectech’s podcast, Predicting People! In this thirteenth episode, Dectech’s founders, Dr. Henry Stott and Professor Nick Chater, dive into the critical question of product suitability - or as they prefer to put it, how to delight customers by offering the right products. In particular, they explore the many ways product ranges can go wrong, from dominated andmissing options to the asymmetry of information between sellers and buyers. They also discuss how human psychology, including the instability of our own preferences, makes choosing the &quot;right&quot; product far more difficult than it appears.</p><p>Drawing on cognitive science literature and years of practicalexperience, Henry and Nick uncover why aligning products with customer needs is commercially essential. They outline how thoughtful product design and clearer communication can help steer people towards choices they will actually be satisfied with, even in a world where none of us quite knows what we want.</p><p></p>

Episode thumbnail for Ep. 12: Data Science - What are its potential perils? Dectech Discusses

July 8, 2025

Ep. 12: Data Science - What are its potential perils? Dectech Discusses

Dr. Henry Stott and Professor Nick Chater examine the nuanced challenges and overlooked pitfalls of data science, emphasizing rigorous techniques to avoid flawed decisions and improve the validity of outcomes in this interview.

14 total episodes available

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Frequently asked questions

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What is Predicting People?

Predicting People is a podcast, all about the applications of behavioural science in the commercial world. In each episode, we invite experts to talk about how behavioural science has been affecting their business, and how they see it being used in the future.

How often does this podcast release new episodes?

This podcast updates weekly.

Where can I listen to this podcast?

This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Information about guest appearances is not available.

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