HYFIN proudly presents a new podcast dedicated to entrepreneurs, side hustlers, and aspiring business owners: "Prepare to Shift" with Terrand Smith (https://www.terrandsmith.com/home), the "Queen of Commerce." This 15-episode series is designed to guide ambitious individuals through the crucial transition from hobby to growing business, with a special focus on the often-overlooked aspect of entrepreneurship: mental health.
Hosted by Tarik Moody, "Prepare to Shift" features Terrand Smith, a seasoned retail professional with a wealth of experience managing nearly $1 billion in corporate revenue and founder of 37 Oaks (https://www.37oaks.com/), a commerce consulting firm. Drawing from her extensive corporate background and entrepreneurial journey, Smith offers unique insights into scaling businesses, strengthening local economies, and maintaining mental well-being throughout the entrepreneurial journey.
Each episode explores a key principle for business growth, addressing both the mindset shifts (MindSHIFT) and practical steps (WorkSHIFT) needed to scale successfully. The series strongly emphasizes the mental health aspects of entrepreneurship, recognizing that the entrepreneurial journey can be as emotionally challenging as financially rewarding.
In this insightful episode of "Prepare to Shift," host Tarik Moody (from Hyphen, where we connect the culture) sits down with Terrand Smith, renowned as "The Queen of Commerce" and founder of 37 Oaks.
Drawing from her billion-dollar corporate background, Terrand dives deep into why profitability is more crucial than revenue for sustainable business growth, unpacking common misconceptions entrepreneurs have about profits and explaining how to shift focus from merely chasing sales to strategically building a profitable enterprise.
She shares actionable strategies for improving profitability without sacrificing quality, breaks down the vital role of financial literacy in understanding where your money is truly going, and explores the critical link between pricing strategies, cost management, and overall profitability.
Listeners will learn to identify if they're actually making money or unknowingly losing it, understand key financial metrics beyond just sales figures by focusing on trends, and grasp how to balance reinvesting profits for growth versus taking them out.
Terrand also discusses the importance of communicating the value of profitability to your team and provides real-world examples of how a profit-first mindset can lead to significant business growth and innovation, offering crucial advice for entrepreneurs struggling to make their business profitable: gain visibility into your financials.
This episode marks the conclusion of the season one of Prepare to Shift, equipping entrepreneurs to truly "Mind Your Profits" and build a thriving, resilient business, and teases the next season focusing on "Work Shift" with Terrand Smith.
14 May 2025
Episode 7: Value in the Process
Podcast Description – Prepared to Shift: "Value in the Process" On this episode of Prepared to Shift, host Tarik Moody of HYFIN continues his compelling conversation with Terrand Smith, founder and CEO of 37 Oaks and a respected voice in commerce strategy. Known for her billion-dollar corporate experience and community-centered entrepreneurship, Terrand offers a grounded, deeply instructive perspective on why trusting the entrepreneurial process is essential—especially for those building sustainable, scalable businesses.
Together, they explore the importance of patience, the risks of rushing, and how setting realistic milestones based on available resources can create long-term value. Terrand shares candid reflections on her early struggles, including how years of quietly building her business ultimately positioned her to respond effectively during the COVID-19 crisis.
The discussion covers how to measure progress when the finish line feels distant, how to reset expectations with stakeholders, and how reflection and accountability routines help entrepreneurs stay grounded. Terrand also offers strategies for staying motivated during slow growth periods and makes a clear distinction between sprint-style ventures and businesses built for longevity.
Whether you're just starting out or hitting a plateau, this episode delivers a balanced, practical guide to finding strength and clarity in the journey—not just the destination.
7 May 2025
Episode 6: The Uncomfortable Path to Entrepreneurial Growth
In this episode of Prepare to Shift, host Tarik Moody of HYFIN explores the hard truths behind business growth with Terrand Smith, founder and CEO of 37 Oaks. Known as the “queen of commerce,” Terrand brings deep insight from her billion-dollar corporate background and her mission to revitalize local economies through entrepreneurship.
Together, they unpack why growth and comfort can’t coexist, how fear and failure shape success, and why discomfort is often the catalyst for innovation. Terrand offers practical strategies for embracing the uncomfortable—managing finances, building teams, or facing burnout—and highlights the psychological resilience needed to lead with purpose. This is an honest, grounded conversation for anyone navigating the unpredictable terrain of entrepreneurship.
30 Apr 2025
Episode 5: Embracing Purposeful Obstacles: The Unexpected Engine of Growth
In this episode of Prepare to Shift, host Tarik Moody of HYFIN continues his candid and insightful conversation with Terrand Smith, founder of 37 Oaks and a leading voice in commerce strategy. Together, they explore the concept of purposeful obstacles—the inevitable, often uncomfortable challenges that shape entrepreneurs into sharper leaders and more resilient builders.
Terrand shares how early business setbacks, such as managing teams and navigating ambiguity, revealed critical lessons that helped her scale effectively. From identifying the difference between avoidable missteps and necessary trials to leveraging obstacles as opportunities for innovation and strategic clarity, this episode offers practical wisdom for founders navigating uncertain terrain.
Whether you're a solopreneur battling decision fatigue or a seasoned business owner rethinking your approach to risk, this conversation reframes failure not as an endpoint, but as a valuable testing ground for long-term growth. Tune in as we uncover how embracing adversity can create a competitive advantage—and prepare you to shift with confidence.
22 Apr 2025
Episode 4: Your Most Powerful Asset
Join host Tarik Moody from HYFIN as he continues his enlightening conversation with Terrand Smith, founder of 37 Oaks, in this essential episode focused on an entrepreneur's greatest resource - their mental environment.
Discover how what you see and hear directly impacts your business decisions and ultimate success. Terrand shares practical strategies for protecting your mental space as an entrepreneur, from curating information intake to creating boundaries with negative influences that can derail your progress. Learn how to recognize warning signs when your mental environment is hindering your business growth and explore techniques for reframing challenges into opportunities.
This thought-provoking discussion delves into the critical role of self-talk, mentor relationships, and peer support in shaping a resilient entrepreneurial mindset. Terrand and Tarik offer valuable insights on balancing industry awareness with mental wellbeing and maintaining work-life harmony while pursuing business goals.
Whether you're launching a startup or scaling an existing venture, this conversation provides actionable tools to strengthen your most valuable asset as an entrepreneur - your mind. Don't miss this powerful continuation of their exploration into entrepreneurial success principles that can transform your approach to business and life.
18 Apr 2025
Episode 3: The Power of No Plan B
Prepare to Shift - The Power of No Plan B Join host Tarik Moody from Hyphen as he sits down with Terrand Smith, commerce expert and founder of 37 Oaks, for an inspiring conversation on entrepreneurial resilience. In this compelling episode, Terrand shares her transformative journey from single motherhood with no financial safety net to successful business founder, revealing why eliminating backup plans became the cornerstone of her success philosophy.
Discover why true entrepreneurial growth demands unwavering commitment to your primary vision and how the "no plan B" mindset forces innovative problem-solving when challenges arise. Terrand offers practical strategies for maintaining focus during economic downturns, overcoming imposter syndrome, and taking calculated risks while staying aligned with your core business goals.
This thought-provoking discussion explores how eliminating safety nets applies across various business models and industries, complete with actionable exercises to help you stay motivated when obstacles appear. Whether you're starting your entrepreneurial journey or looking to breakthrough existing limitations, this conversation will challenge your thinking about contingency planning and inspire full commitment to your business vision.
Don't miss this powerful episode that might just transform how you approach your entrepreneurial path! And stay tuned for the next installment, "Episode 4: Your Most Powerful Asset," as this illuminating conversation continues.
8 Apr 2025
Episode 2: It’s Bigger Than You: The Power of a Purposeful Perspective
In Episode 2 of “Prepare to Shift,” host Tarik Moody from HYFIN continues his enlightening conversation with Terrand Smith, widely regarded as the “Queen of Commerce.” Drawing on her billion-dollar corporate background and her leadership at 37 Oaks, Terrand discusses the importance of recognizing a company’s broader purpose—an insight she refers to as a “purposeful perspective.”
Together, they explore how entrepreneurs can become more aware of their true potential, overcome day-to-day barriers, and think beyond personal objectives to drive meaningful impact. Terrand explains why “it’s bigger than you,” illustrating how this mindset shapes mission and vision statements, influences business strategies, and fosters stronger connections with communities, teams, and customers.
Whether you’re just starting out or looking to scale, this episode provides timely guidance on balancing individual aspirations with a larger, purpose-driven approach.
1 Apr 2025
Episode 1: The Entrepreneurial Journey with the Queen of Commerce
Join host Tarik Moody as he kicks off this transformative podcast series with business expert Terrand Smith. In this premiere episode, discover how entrepreneurs can successfully transition from hobby to growth with practical strategies and mindset shifts.
Terrand Smith, founder of 37 Oaks and author of "Prepare to Shift," shares her journey from managing nearly $1 billion in corporate revenue to empowering small business owners. Learn about her innovative MindSHIFT and WorkSHIFT concepts that have helped countless entrepreneurs scale their businesses while strengthening local commerce.
Whether you're a side-hustler ready to level up or an established small business owner looking to break through growth barriers, this episode provides the foundation for your entrepreneurial evolution.
Terrand reveals the common misconceptions about business growth and offers insights from her unique perspective at the intersection of corporate expertise and small business success. Listen now to start your shift from where you are to where you want to be.
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