Mikey and Molly have been beckoned by the gods to become legendary storytellers — a call impossible to refuse. Join our heroes as they dive deep down the rabbit hole, documenting their findings as they scour all industries and disciplines in search of outside insights, inside outlooks, and, well, anything and everything there is to know about the making (and delivery) of better presentations. This is Presentation Thinking™
Brought to you by www.GhostRanch.com — b2b marketers' partners in Presentation Excellence
AND
www.StoryCamp.com — A soft skills symposium in Park City, July 23-24, 2025
#222. Keynote speaker and story collector Jay Baer
Professional keynote speaker, author, and tequila enthusiast Jay Baer joins Mikey to talk about his non-traditional path into public speaking and what he’s learned about storytelling along the way.
From MCing high school talent shows to helping people with their presentations, Jay was no stranger to holding a mic but it wasn’t until later in his career that he started giving talks professionally (and getting paid).
Jay emphasizes the power of getting to know your audience and how he workshops material through a presentation until it’s fully resonating—strategies which helped him write his bestselling book(s).
His latest adventure seats Jay as the Co-founder and Editor of The Tequila Report, an online education resource for tequila consumers and brands. In Jay’s words, “they’re more connected than you think.”
This is an episode for: current and aspiring public speakers alike!
What’s in the Spice Cabinet?
Find more of Jay’s work!
JayBaer.com (http://jaybaer.com)
On LinkedIn (https://www.linkedin.com/in/jaybaer/)
The Tequila Report (https://www.tequilareport.com/)
Speakers Jay looks up to?
Andrew Davis (https://www.youtube.com/channel/UCpIvq9-2mvqv4gcHJjG_s5w)
Mark Scharenbroich (https://www.a-speakers.com/speakers/mark-scharenbroich/?utm_source=google&utm_medium=cpc&utm_campaign=USA%20-%20Speakers%20-%20Exact&utm_term=mark%20scharenbroich&utm_content=Mark%20Scharenbroich%20%7C%209229&gad_source=1&gad_campaignid=21934409452&gbraid=0AAAAADw1BhBFdpLZJfYsnQYt5fuKxaKvW&gclid=Cj0KCQjw6ObWBhDDARIsAFdfcUjC8h2b7jXAgVRASmJvuBjC3GrPpbR2x4tFiAAYiEe5_4V9JozH3owaAtCiEALw_wcB)
Sally Hogshead (https://sallyhogshead.com/)
Jay’s walkout song?
“Each presentation has a different walkout song based on the content of that talk.”
9 Oct 2026
#221. How to measure GTM messaging
When it comes to messaging, every marketer is familiar with the following concepts: alignment, adoption, and performance.
But just how well your messaging gets adopted and how well it's performing with your audience is tricky to measure. Those are the questions that Austin Webb is after as a Co-Founder of Troupe.ai (http://troupe.ai).
A “messaging attribution and success engine,” Troupe seeks to “know the ROI of your story” by quantifying go-to-market messaging for the most clarity and success.
Austin joins Mikey on the pod to chat about what’s changed in our approaches to messaging, customer touchpoints, the future of messaging guides, and his new eBook, Closing the B2B Messaging ROI Gap.
This is an episode for: strategists, product marketers, and the entire GTM team.
What’s in the Spice Cabinet?
Need help with GTM messaging?
Check out Troupe.ai (http://troupe.ai)
Follow Austin on LinkedIn (https://www.linkedin.com/in/eaustinwebb/)
Check out the eBook! Closing the B2B Messaging ROI Gap (https://www.troupe.ai/stories/ebook-closing-messaging-roi-gap)
Sales deck pet peeve?
“Sales decks that get changed in local environments by one rep…a symptom of lack of adoption!”
Book recco?
Simplify: Do 50% More with 50% Less (https://bookshop.org/p/books/simplify-do-50-percent-more-with-50-percent-less-jim-vandehei/a4515e721e343566?ean=9798217088775) by Jim VandHei, Mike Allen, & Roy Schwartz
What’s Austin’s walkout song?
How Do You Like Me Now - The Heavy (https://www.youtube.com/watch?v=sVzvRsl4rEM)
1 Oct 2026
#220. World-building on a walking tour
We might say that Kara Zeiberg is a tour de force…of giving historical walking tours on Boston’s Freedom Trail!
Have you ever considered how much world-building goes into a walking tour? Facilitating a group of wayward tourists through bustling Boston streets already presents tricky logistics. Presenting along the way, telling true and engaging stories—all while IN CHARACTER dang near deserves a presentation award!
Seasoned tour guide Kara Zeiberg joins the pod to discuss how she fell into such a niche career and how it’s sharpened her storytelling and presentation skills in ways most B2B folks never have to consider.
From underdog anecdotes from our country’s unsung heroes to iconic stops along Boston’s Freedom Trail, Kara has a story for everything—and some fabulous world-building advice as her colonial character, “Thankful Rice.”
This is an episode for: the theater kids, people building immersive experiences, and anyone that has to practice presenting in tricky situations.
What's in the Spice Cabinet?
Where to find Kara (and book a tour!)
The Freedom Trail (https://www.thefreedomtrail.org/tours)
Boston reccos?
Beantown Pub (https://www.beantownpub.com/) - bite downtown
The Green Dragon - drinks! (https://www.greendragonboston.com/)
Cheers (formerly Bull and Finch) - the Cheers bar (https://www.cheersboston.com/)
A few of Kara’s fave historical icons…
Phillis Wheatley (https://npg.si.edu/blog/phillis-wheatley-her-life-poetry-and-legacy)
Elizabeth Arden (https://www.elizabetharden.com/pages/about-us)
Walkout song?
Ragdoll - Aerosmith (https://www.youtube.com/watch?v=mrEC8xGc3ZM)
Why does Kara think people remember information so much better through story?
People are always looking for what brings you from point A to point B, you know, something that drives that line through…Absolutely everything should have a narrative so that people can follow it through because that's what people are looking for.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
5 ratings
Spotify
4.7 / 5
13 ratings
Podcast Authority Score: 59 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
98
Social presence
0
YouTube
0
Engagement
51
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