Press Insider
Claim This Podcastby Kelly Bowerbank
Podcast Overview
<p>Press Insider<span> </span>is a new media industry podcast featuring key, influential editors on how to get that elusive yes to a pitch. If your ambition is to learn how to become a freelance writer and secure bylines at prestigious magazines and newspapers, then this show is for you. Not a writer? This podcast is also for people who want to know how to successfully pitch article ideas to journalists, or get media attention for a cause or business. </p> <p></p> <p>In each episode you’ll hear from a different talented editor or journalist at titles like GQ, Conde Nast Traveller, Women’s Health and CNN to name just a few. They’ll share tangible, actionable takeaways on what makes a great story, and provide a list of topics and themes they actively want pitches about to get you started, PLUS guidance on when best to send your ideas so that they land. </p> <p><br />On top of that, each guest will share examples of story pitches they’ve loved, and divulge how the media landscape is changing, why this impacts what they commission, and what you can do to stay ahead of it. By the end of each episode listeners will know why editor's want what they want, what data sways them, and how to hone their ideas to reflect this. Basically, you’ll have all the intel that you need to succeed.</p>
Language
🇺🇲
Publishing Since
9/19/2024
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Recent Episodes
November 18, 2025
Wallpaper*, Director of Digital Content, Charlotte Gunn, (S1:E10)
Charlotte Gunn is the Director of Digital Content at Wallpaper*. She’s also the founder and editorial director of indie music title The Forty Five, an online publication dedicated to amplifying female and non-binary artists and talent. In this interview we mainly focus on Wallpaper*, but we touch on the similarities and differences between these two brands and over how to pitch to both towards the end if you’re interested. Charlotte started in the industry over two decades ago, and has worked for lots of titles you’ll have heard of, including: Red, Rolling Stone, Marie Claire, The Face, and NME. She began as a writer and has interviewed some of the biggest names in music and culture, and has spent countless hours on the front lines of live events, festivals and media launches around the world. But these days, she can be mainly found strategising. She’s brilliant at audience development, setting out an editorial vision and storytelling. And it shows in the chunky 40% YOY growth they’ve had at Wallpaper* this year under her leadership. In this episode, as well as all the usual stuff about what’s on her pitch wish list, and what makes her say yes to a commission, we’ll dig into the 12 themes Wallpaper* commission most of their content around every year (tip: the chronological list is below), the one weakness a lot of writers have, and which event is Wallpaper’s equivalent of Glastonbury! She’ll also share the strings you need to add to your bow to get more work from them, and what editors are grumbling about to each other in their private whatsapp groups… But she starts the chat by talking about the remarkable success of Wallpaper*’s print magazines. KEY TOPICS: How to become a journalist at Wallpaper* How to become a trusted PR at Wallpaper* How to pitch an article to Wallpaper* Article pitch examples for Wallpaper* How to write an article for Wallpaper* magazine How to get free press coverage at Wallpaper* How to become a regular freelancer at Wallpaper* How to futureproof your writing or PR career ABOUT THE GUEST: Charlotte Gunn, Wallpaper* Charlotte’s specialisms are Content, Strategy, Partnership, Innovation, and leading creative and editorial teams to deliver storytelling that resonates with the consumer, is authentic to all brands and forwards the business goals. She’s passionate about the intersection of Creative and Business strategy for Gen Z to Millennial to mature audiences. The fast paced world of managing and growing audience engagement is where she thrives. She has a track record of driving growth in established and burgeoning brands, using lean startup methodology and a data-driven approach to rapidly develop and test new ideas. Find them on: Linkedin (where the above bio is sourced from) The Forty Five LIST OF RESOURCES MENTIONED: Wallpaper’s section editors Charlotte Gunn – Director of Digital Content Jason Hughes – Fashion & Creative Director Ellie Stathaki – Environment and Architecture Director Rosa Bertoli – Global Design Director Lauren Ho – Travel Director Melina Keays – Entertaining Director Sofia De La Cruz – Travel Editor Jonathan Bell – Transport & Technology Editor Jack Moss – Fashion Features Editor Hannah Silver – Art, Watches & Jewellery Editor Mary Cleary — Beauty Anna Fixsen — US Editor The 12 annual issue themes: January: Next Gen February: Design awards March: Style April: Global Interiors May: Salone Preview (Saloni de Mobile) June: Travel / escapes July: Design Directory August: Creative America September: Style October: The long read November: Arts December: Entertaining The weekend paper newsletter Nieves Gonzalez paints Lily Allen at a turning point Inside the free-thinking world of Craig Green Franchises The stuff that surrounds us Ep1: Veronica Ditting Ep2: Yasmin Sewell Ep3: Glenn Sestig Uprising Johanna Parv Connor McKnight Ashlynn Park Residential house tours (there are lots of these, below are just a small selection) Clerkenwell Rooftop
November 11, 2025
PoliticsHome Editor, Laura Silver (S1:E9)
Laura Silver was the Editor of PoliticsHome when this interview was recorded. At times Laura can be quietly spoken, but everything she says is worth hearing. She’s an all-round impressive person, but I asked her to be a guest on Press Insider because of her influence over the UK’s political media coverage. Her experience in news reporting is extensive, so while we drill down into the particular requirements of PoliticsHome, this is a useful episode for anyone who wants to pitch timely stories to any news outlets. Particularly as Laura has previously worked for quite a few of them, including The Mirror and Buzzfeed. Two quick notes about this episode. Since it was recorded, Laura has moved on from politicsHome, though is still working in news. The second thing is that this interview happened just before the UK general election last year. There’s lots of references to it, which has now been and gone. The good news is that while some content examples are no longer relevant, the advice is still very applicable and transferable. Laura tells us why you need to be in online community groups, the robust process to follow when reporting original news, why you should spend a lot of time in pubs if you want to be a political or news journalist. And, their freelance rates — a very rare thing for an editor to share indeed! KEY TOPICS: How to become a journalist at Politics Home How to become a trusted PR at Politics Home How to pitch an article to Politics Home Article pitch examples for Politics Home How to write an article for Politics Home magazine How to get free press coverage at Politics Home How to become a regular freelancer at Politics Home How to future-proof your writing or PR career ABOUT THE GUEST: Laura Silver, Editor, Politics Home Editor specialising in politics and news. Extensive experience of digital publishing and multi-platform storytelling at a broad range of titles from start-ups to leading nationals. Find them on: Laura Silver’s Linkedin (where the above bio is sourced from) Laura Silver’s X LIST OF RESOURCES MENTIONED: The House magazine Subscribe to PoliticsHome newsletters, including the weekend long read mentioned Recommended websites for news ideas: Next Door Facebook groups Political Substackers ABOUT PRESS INSIDER’S HOST: Kelly Bowerbank is a digital journalist, editor and content strategist with 16 years’ experience in the lifestyle sector. She has worked for multiple high-profile media brands, including woman&home, Marie Claire, The Stylist Group, and The Guardian. She has over eight years' experience crafting editorial strategies and leading teams, and has spent more than a decade commissioning, editing and creating content in various formats across a diverse range of subject verticals. In 2013 she was nominated for New Section Editor of the year at the PPA awards, and in 2020 she was nominated for Digital Editor of the year at the AOP awards. She’s mentored experienced print journalists and trained graduates into award-winning digital writers. In 2022 she stepped down from her role of Global Editor at womanandhome.com to go freelance and write more. She’s represented by Anna Pallai at AMP Literary. Follow Kelly Bowerbank’s Instagram Subscribe to Kelly Bowerbank’s Substack Find Kelly Bowerbank’s Linkedin SUPPORT THIS PODCAST: Share this episode: Every share of this episode makes another season more likely. If you enjoyed listening, share Press Insider with your network on Whatsapp, Linkedin and on your favourite social media platforms. It can be found on all the main podcast networks including: Apple podcasts Spotify Amazon music Follow the host on social media: Follow Kelly Bowerbank’s Instagram Subscribe to Kelly Bowerbank’s Substack Find Kelly Bowerbank’s Linkedin Email feedback: Send feedback about this episode and suggestions for future guests to pressinsiderpodcast@gmail.com
October 21, 2025
Ideal Home and Homes & Gardens Content Director, Lindsey Davis (S1:E8)
Lindsey Davis is Content Director of Homes Ecommerce at Future Publishing. Her remit includes some of the UK’s top interior brands: Ideal Home, Homes & Gardens, Livingetc, Homebuilding & Renovating, and Real Homes. Lindsey’s role is different to the other editors I have spoken to. She is solely focused on ecommerce content and building high intent audiences — which means she’s the strategist behind the buying guides, product reviews and service explainers that drive affiliate revenue. While she’s specifically talking about interior content here, a lot of her advice is transferable to ecommerce content for other lifestyle verticals too, so fashion and beauty fans should tune in as well. In this chat, which was recorded last year but is still packed full of relevant advice, Lindsey talks about the free tool they use daily to decide what to commission and write, why you need to think beyond National Awareness Days when pitching, the one product that changed the affiliate game that they’re always looking for the next version of, and why you should centre every pitch around a particular question. KEY TOPICS: How to become a journalist at Ideal Home, Homes and Gardens (and other Homes titles at Future Publishing) How to become a trusted PR at Ideal Home, Homes & Gardens etc How to pitch an article to Ideal Home, Homes & Gardens etc Article pitch examples for Ideal Home, Homes & Gardens etc How to write an article for Ideal Home, Homes & Gardens etc How to get free press coverage at Ideal Home, Homes & Gardens etc How to become a regular freelancer at Ideal Home, Homes & Gardens etc How to future-proof your writing or PR career ABOUT THE GUEST: Lindsey Davis, Content Director, Homes (overseeing multiple well-known brands including Ideal Home, Homes & Gardens and Living etc) Digital content strategist specialising in eCommerce for some of the country’s top interior brands. Find them on: Lindsey Davis’ Linkedin (where the above bio is sourced from) Lindsey Davis’ Instagram Lindsey Davis’ X LIST OF RESOURCES MENTIONED: Tools she recommends: Google Trends Exploding Topics Press Loft ABOUT PRESS INSIDER’S HOST: Kelly Bowerbank is a digital journalist, editor and content strategist with 16 years’ experience in the lifestyle sector. She has worked for multiple high-profile media brands, including woman&home, Marie Claire, The Stylist Group, and The Guardian. She has over eight years' experience crafting editorial strategies and leading teams, and has spent more than a decade commissioning, editing and creating content in various formats across a diverse range of subject verticals. In 2013 she was nominated for New Section Editor of the year at the PPA awards, and in 2020 she was nominated for Digital Editor of the year at the AOP awards. She’s mentored experienced print journalists and trained graduates into award-winning digital writers. In 2022 she stepped down from her role of Global Editor at womanandhome.com to go freelance and write more. She’s represented by Anna Pallai at AMP Literary. Follow Kelly Bowerbank’s Instagram Subscribe to Kelly Bowerbank’s Substack Find Kelly Bowerbank’s Linkedin SUPPORT THIS PODCAST: Share this episode: Every share of this episode makes another season more likely. If you enjoyed listening, share Press Insider with your network on Whatsapp, Linkedin and on your favourite social media platforms. It can be found on all the main podcast networks including: Apple podcasts Spotify Amazon music Follow the host on social media: Follow Kelly Bowerbank’s Instagram Subscribe to Kelly Bowerbank’s Substack Find Kelly Bowerbank’s Linkedin Email feedback: Send feedback about this episode and suggestions for future guests to pressinsiderpodcast@gmail.com
11 total episodes available
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Frequently asked questions
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- What is Press Insider?
<p>Press Insider<span> </span>is a new media industry podcast featuring key, influential editors on how to get that elusive yes to a pitch. If your ambition is to learn how to become a freelance writer and secure bylines at prestigious magazines and newspapers, then this show is for you. Not a writer? This podcast is also for people who want to know how to successfully pitch article ideas to journalists, or get media attention for a cause or business. </p> <p></p> <p>In each episode you’ll hear from a different talented editor or journalist at titles like GQ, Conde Nast Traveller, Women’s Health and CNN to name just a few. They’ll share tangible, actionable takeaways on what makes a great story, and provide a list of topics and themes they actively want pitches about to get you started, PLUS guidance on when best to send your ideas so that they land. </p> <p><br />On top of that, each guest will share examples of story pitches they’ve loved, and divulge how the media landscape is changing, why this impacts what they commission, and what you can do to stay ahead of it. By the end of each episode listeners will know why editor's want what they want, what data sways them, and how to hone their ideas to reflect this. Basically, you’ll have all the intel that you need to succeed.</p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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